Bike Friday did something similar very recently.

Bill

“This was remarkable to watch, and I'm glad I was able to participate.  I've 
tried to think of another business that would have been able to pull this off, 
and was unable to.  I talked to Roman last week about an order I'd placed and 
during the conversation he mentioned that the response was better than they'd 
expected, and I told him that Riv's customer base was narrow but was deep and 
loyal.   

Can anyone else think of another business with the kind of base that would have 
responded the way Riv's did?  I'm truly curious.  There must be some, but I 
can't think of any.  

Dave”

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