I think it's not price itself so much as priorities. It's important to 
remember that the bicycle remains relatively countercultural. No matter 
what the price tag is, it's still outside of the house/cars/kids/food 
pyramid of needs for most American people. 

Here's an article from The New Yorker:
https://www.newyorker.com/culture/cultural-comment/the-bicycle-as-a-vehicle-of-protest

"These regimes recognized the bicycle for what it is: an emblem of freedom. 
The invention of the bicycle was the realization of an ancient dream. It 
was the elusive personal-transport device, a contraption that liberated 
humans from their dependency on draft animals, allowing individuals to move 
swiftly across land under their own power. Long after its primacy was 
usurped by the automobile, the bicycle retained a unique appeal."

On Thursday, July 1, 2021 at 12:56:18 PM UTC-4 ttoshi wrote:

> Yeah, Riv bikes are a baa-gn compared to the space age composite frames 
> and electrified drive trains on these bikes that are meant to be replaced 
> when the latest "improved" model comes out.
>
> Toshi
>
>
> On Thu, Jul 1, 2021 at 8:05 AM Brian Campbell <[email protected]> wrote:
>
>> Take them to a bike shop. Most people are out of touch relative to the 
>> cost of a modern bicycle. I have found that most folks seem to equate 
>> bicyles with childrens toys and as such, interact with them mos;ty in big 
>> box store toy departments. 
>>
>>
>>

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