Can anyone explain to me (I know, I should write Grant) why the Sam
has gone through 4 gorgeous paint choices (the only one I didn't like
was the original green, but only because of the gold decals; too much
like a pimped Lexus), and Betty is still on her first (not terrible)
paint job. True, there is Ives Gomez, but he sports the same IMHO
tasteless gold decals.

This seems even stranger because of the perceived notion that color
has a much larger influence in women's bike buying decisions. Lest I
be accused of prejudice, my own wife and several female friends have
confirmed this (I know, small sample size).

Why do I care? I have been wanting to buy my wife a Betty Foy for a
while, and she actually wants one, but she pretty much hates the
color, nor does she like black and gold. Upon asking her what color
she DOES like, she can't actually give an answer beyond "I'd have to
look at a bunch of bikes". Oh well, at least she knows what she
dislikes, and I am not among them.

Nonetheless, I have a feeling that she is not alone, and that
switching Betty's color every couple of re-orders would increase
sales, as it would increase the color choices over time, and might
also lead to the-red-ones-are-going-away-get-yours-now-type sales. If
the Betty came in a color my wife liked, and that color was going
away, I would have bought one already.

Cheers,

Gernot
Thailand

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