I think in 2011 their idea was to start with the ca. $1000 Sam Hillborne 
frame/fork, use less expensive cromoly tubing, modify the geometry so you 
could span most PBHs with three sizes and then not paint the bike at all to 
get to $700.  The buyer would spray paint the frame for a few dollars to 
make it look old and increase its theftproofedness.  
On Saturday, February 23, 2013 6:52:32 AM UTC-8, Fullylugged wrote:
>
> Materials, labor and transportation costs plus the profit margin added 
> equals the price you pay. Rivs like the Romulus were killer deals but for 
> one reason or another, could not be maintained. Rivs have good paint jobs 
> and you could shave money there by doing something skimpy. Rivs use good 
> quality tubing, and again you could skimp there. Riv could buy in mega 
> volumes which would save per unit costs.  As it happens, it wouldn't 
> reflect the Riv ethos with micro thin paint or clunky tubes or robo-welded 
> joints. The limited market for this type of bike (lugged steel, built for 
> comfort and usefulness) prevents Schwinn-like mass production so no savings 
> there.
>
> A used riv is your best option for lower price, probably.
>
> On Sat, Feb 23, 2013 at 7:51 AM, Garth <gart...@gmail.com <javascript:>>wrote:
>
>>
>>
>>
>> .. surely there is a way to make a less costly frame, it's all a matter 
>> of their focus to really do it.
>>
>
>

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