Any fit based on measurements, whether with a tape measure or a body scanner 
with laser beams, is merely a starting point, since no two humans are alike.

But the market for this kind of service is the elite cyclist. By "elite", I 
mean "spends a fortune". If one of these dudes is buying a $15k bike, and wears 
$2k worth of clothing to ride it, then why not have a status symbol fit?

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