I guess I took it as pretty tounge-in-cheek.  Spending as much time reading 
forums as I do, that are all way less civil than this one, I've probably 
forgotten how to be offended - though I can see how many would take it that 
way.  It's DEFINITELY generational, however - which, though I didn't say 
it, is what I thought was so interesting about it.   

I've always felt that Surly could never have even existed had it not been 
for Rivendell.   When they launched, the concept of a company focusing on 
building skinny-tubed, steel bikes with 1" headsets,  provisions for racks, 
and room for fat tires and fenders was pretty "out there" to most 
mainstream consumers.   Yet, for all this, they've thrived.    And, partly, 
on the tails of bikes like the Long Haul Trucker which was a direct copy of 
the All Rounder.   Not that there's anything wrong with that, but it makes 
it more ironic that they produced this patch so shortly after Riv quoined 
and started marketing the whole "Un-Racer" thing.

What I find interesting though, is how two companies can be so eerlily 
*similar* - building no-nonsense bikes that work, are repairable, aren't 
going to go out of style, and don't require the newest ever-changing 
components - yet have such *different* marketplace personas.  Even 
though BOTH companies are actually developing thought-provoking and 
useful products (together, arguably changing the face of modern bike design 
more than all other companies combined), ONE of those companies is often 
considered "retro-grouchy" while the other is considered "hip."

Clearly it pays to be "offensive" on some level, depending on who your 
market is.  I just like anything that reminds people not to take themselves 
too seriously. ;-)




>

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