From: Clint Lalonde <[EMAIL PROTECTED]>
Subject: RE: internet based Radio Stations
Here is an interesting story from a Compaq computers newsletter about the
ratings success of a small town radio station that decided to broadcast on
the net. Here's a quote from the story...
The Radio Game.
According to the Dec. 8 Internet Daily, the first such survey found that a
station in a small Texas town, KFAN-FM, attracted 83,900 listeners during
October. That's a lot of listeners for a small station. But what really sets
the stage for its significance is the comment from Arbitron's director of
marketing, Joan FitzGerald:
"[This report] clearly indicates that small market broadcast
stations are getting a big boost in audience thanks to streaming their
programming on the Internet.
The leading Internet radio station in our first report [KFAN] isn't
even in an Arbitron-rated metro, yet its Webcast on Magnitude Networks
posted a cumulative audience that exceeds that of many stations in top-rated
metropolitan areas."
The full story (called Changing the Rules For An Industry: Broadcasting) is
here http://www.compaq.com/rcfoc/19991220.html
<http://www.compaq.com/rcfoc/19991220.html>
Clint Lalonde
Camosun College
----------
From: RealForum [SMTP:[EMAIL PROTECTED]]
Sent: Thursday, January 06, 2000 11:20 AM
Subject: internet based Radio Stations
From: "Allen Kiely" <[EMAIL PROTECTED]>
Subject: internet based Radio Stations
I need to do some research on the success and present state of
webbased (only) radio station
I need gather information such as:
Most successful/visited streams (both FM and Net Only)
Key Listenerships/Popular Genre's
Established Branded Networks i.e FlashRadio
Online advertising standards
Any advise or direction would be much appreciated.
Regards
Allen
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