REAL Software Announces REAL Studio Web Edition; Revolutionizes How Web
Applications are Developed

AUSTIN, TEXAS, USA (August 31, 2010)— REAL Software, creator of REAL Studio,
a powerful, cross-platform software development tool for Mac OS X, Windows
and Linux, today announced a new platform for their development tool, the
web, which will be available in REAL Studio Web Edition. REAL Studio has a
low learning curve, making it the perfect development tool for users who new
to programming as well as professional developers.

Traditional web development requires developers to learn multiple languages
including HTML, CSS, JavaScript, AJAX, PHP and Java. REAL Studio Web
Edition, that includes patent pending technology, provides a visual drag and
drop interface builder that saves hours of development time when compared to
hand-coding HTML and CSS. Developers will only need to learn a single
high-level, object-oriented language which is tightly integrated with the
REAL Studio web framework.

Benefits of using REAL Studio Web Edition to develop web applications
include:

*Low learning curve compared to learning multiple complicated languages.

*Speed of development is 30 to 50 times faster than traditional languages.

*The compiled applications are binaries, making them extremely difficult to
hack.

*Applications are compiled to machine code allowing developers to sell their
software with the knowledge that their intellectual property is safe and
secure.

*A lot of widgets are included to help you build your user interface.

*If you choose, you can give your app a desktop-like look and feel.

*Because it compiles your app to machine code, code execution is very fast
compared to interpreted languages like PHP.

*The integrated debugger makes tracking down bugs far easier than
traditional web development tools.


“Traditional web application development takes too long and the learning
curve puts it out of the reach of most developers,” commented Geoff Perlman,
REAL Software Founder and CEO. “REAL Studio revolutionizes the way web
applications are created by making it accessible to all developers.
Traditionally you’d need to learn several different web technologies, but
now we can offer a single solution. By replacing a long list of languages
and techniques with a single, highly-integrated solution, we dramatically
lower the learning curve and greatly increase productivity which finally
makes web application development affordable.”

"As far as web applications and user experience go, looking like a real
desktop application is one thing, but feeling like it is another," offered
Hicham Oudghiri, a developer at Querylabs. "The people at REAL Software have
deeply investigated these sorts of subtleties and made it possible to move
beyond OS dependency. Finally we can create applications where no
compromises are made during development in between form and function, where
there is no difference in between desktop and browser."

"REAL Studio is taking the mundane and tedious tasks out of the web
development process," commented Mike Bailey, a developer for BlackBag
Technologies and longtime REAL Studio user. "Web developers will be much
more efficient and concentrate on learning just one language rather than
getting multiple tools and languages to interface nicely with each other.
REAL Software has been doing this for over a decade for desktop applications
and I'm excited to see it coming to the web."

"Redcort Software has been using REAL Studio to develop cross-platform
commercial applications for over a decade," commented Keith Delong of
Redcort Software. After an extensive evaluation of development tools
available for web applications we couldn't be more enthusiastic about REAL
Software's new Web Edition for REAL Studio. By adding the ability to easily
build web applications to their mature REAL Studio product, REAL Software
has given the web development community a revolutionary new set of tools: a
truly integrated development environment for the web with an easy-to-use
graphical interface, a mature compiler, debugging tools, and a powerful,
modern object-oriented programming language."

REAL Studio Web Edition will be available Fall 2010. REAL Studio Web Edition
will cost $599 for a new license and will also be available in REAL Studio
Enterprise Edition, which is priced at $995. REAL Studio Enterprise Edition
is available now and currently compiles cross-platform applications for Mac,
Windows and Linux.

REAL Studio is currently available in three editions: Personal, Professional
and Enterprise. To learn more about creating applications for Mac OS X,
Windows and Linux visit
http://www.realsoftware.com/realstudio<http://workbench.realsoftware.com/realstudio>.
REAL Studio is available in a 30-day trial edition and also comes with a
90-day money back guarantee. Trying REAL Studio now is a great way for
developers to become familiar with the REALbasic language and development
environment before REAL Studio Web Edition is released.

To view a video preview of REAL Studio Web Edition visit
http://www.realsoftware.com/web/video.php. For more information about REAL
Studio Web Edition visit
http://www.realsoftware.com/web<http://workbench.realsoftware.com/web>
.

About REAL Studio

REAL Studio, formerly REALbasic, is a full-featured cross-platform software
development tool suited to creating a wide range of applications, from
utilities to enterprise-class applications. REAL Studio Personal Edition for
Windows, Linux or Mac is priced at $99 and is geared for hobbyists and
students. REAL Studio Professional Edition, required for cross-platform
compilation, is $299. REAL Studio Enterprise Edition, made for full-time
developers, is priced at $995. REAL Studio Web Edition will be available
Fall 2010 and priced at $599. For more information or to download REAL
Studio today, visit REAL Software at
http://www.realsoftware.com/download<http://workbench.realsoftware.com/download>
.

About REAL Software

REAL Software provides REAL Studio, an object-oriented cross-platform
software development tool, and REAL Server, a cross-platform database
server, for developers who want to create and deliver software for Windows,
Mac OS X and Linux. REAL Software was founded in 1996 and is based in
Austin, Texas. For more information visit
www.realsoftware.com<http://workbench.realsoftware.com/>or call
866.825.2114.


###

Dana Brown

512.634.8275

[email protected]
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