Anton:

>  Meta tags help you get into google.

Meta tags have some use, but getting into search engines isn't one of them 
these days. Some are useful in some ways:

meta http-equiv="Content-Type" content="..."  -- names the encoding
meta name="Author" content="...."  -- vaguely useful documentation

Others, like keywords=, are pretty much universally ignored by search engines.

Google *will* list your keywords="...." in a search results page, but only if 
your page contains no text - that's fairly unlikely unless the page is 100% 
graphics or Flash.

>  Keep it simple. I don't really care about all those
>  pretty colours and borders, just give me the information.
>  Most of the time plain text separated into paragraphs
>  does the job.

Agreed. The more complicated it is, the more likely it is to go wrong.  All 
the cleverness can be in the server, not on the webpage -- just look at Google 
for inspiration.

Sunanda.
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