HERSHEY'S KISS HISTORY

 

1894 - Using chocolate-making equipment purchased at the 1893

Columbian Exposition in Chicago, Milton S. Hershey launches the

Hershey Chocolate Co. as part

of his Milton Hershey's Lancaster Caramel Co. The new firm exists to

produce baking chocolate, cocoa and sweet chocolate coatings for the

parent company's

caramels.

 

1898 - The company's first logo, the "Baby in the Bean," depicts a

youngster in a cocoa bean pod, sometimes holding a cup of cocoa,

sometimes a chocolate

bar. Although the symbol doesn't retire until 1968, it will fade into

obscurity once the Kiss comes along.

 

1907 - Hershey's Kisses are introduced on July 7. Urban lore has it

the treat was named for the lip-smacking sound of the machinery

"kissing" the conveyor

belt during the manufacturing process.

 

1921 - Automated wrapping is introduced to Kiss production in August.

Before this technological innovation, Kisses were hand-wrapped. The

distinctive paper

plume is added at this time, to thwart imitators.

 

1924 - Milton S. Hershey, the corporation's founder, obtains a

registered trademark for the plume. Before then, the word "kiss" had

been a common confectionery

term used for a variety of candies.

 

1931 - While the shape of a Hershey's Kiss has not changed since its

birth, three different milk chocolate formulations were offered until

this date: Sweethearts

(1907-18), Silver Tops (1909-31) and Silverpoints (1918-29).

 

1942-49 - The bite-size chocolates are not produced during World War

II because of rationing of silver foil. Instead, the Kisses' molding

department is

used to temper chocolate paste for the military ration bar, producing

more than 3 billion units during this period.

 

1962 - The traditional silver-foiled Kiss is joined by red and green

compadres for the first time, arriving just in time for Christmas.

 

1968 - Kisses are introduced in pastel blue, pink and green foil for

Easter season.

 

1976 - A registered trademark is obtained for the configuration of

Kisses chocolates with their familiar foil wrap.

 

1986 - Hershey's introduces Valentine's Day kisses in red and silver foil.

 

1989 - Hershey's Kisses become the fifth most popular candy in the

United States, spawning sales that topped $400 million.

 

1990 - In September, the Kiss franchise expands with the introduction

of Chocolate With Almonds.

 

1991 - Fall Harvest Kisses join the product lineup.

 

1993 - Hershey's introduces Hershey's Hugs - basically mini-Kisses

hugged by white chocolate.

 

2002 - Hershey's Kisses begin offering limited-edition flavors -

specialty runs of such products as extra creamy chocolate, double

fudge and strawberry

creme.

 

2003 - In June, Rich Dark Chocolates are launched as a permanent

addition to the Kisses family.

 

2004 - In February, the Kisses brand combines the company's top two

confectionery ingredients to produce Chocolate Filled With Caramel

for its permanent

Kisses collection.

 

2005 - The November introduction of Kissables - candy-coated

chocolate confections in colors of blue, red, yellow, green and

orange in single-serve packaging

- is targeted at consumers "on-the-go."


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