Oliver quoted
Tanya
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Diehard red takes a blue bundle

Kenyon loyalty questioned after joining Roman empire

Daniel Taylor
Tuesday September 9, 2003
The Guardian

The number of Manchester United "diehards" based in London just increased by
one. If, that is, Peter Kenyon can seriously still claim "this club are in
my blood". Kenyon says he has been hooked since his first United game, the
European Cup final against Benfica in 1968, but now he stands accused of
putting avarice ahead of his supposed love of the club.
Rumours have been circulating that Kenyon was looking for another job for
the best part of six months, but that still did not lessen the impact when
news of his defection to Chelsea broke yesterday.
Immediately, there was talk of a split in the United boardroom, that certain
people had been distinctly unimpressed with his recent business dealings,
not least David Beckham's transfer saga and the failed attempts to woo
Ronaldinho. Some of the stories might be true but, rightly or wrongly,
Kenyon will walk away from Old Trafford with a double-your-money deal and
his reputation vastly improved by the kudos that accompanies being
headhunted by Roman Abramovich.
Whether it is an accurate assessment of his three years as chief executive
at Old Trafford depends on whether you differentiate between the
non-football business transactions he has successfully concluded (Nike,
Vodafone, Pepsi etc etc) and his dubious record when it comes to getting
value for money in the transfer market.

The Shareholders United pressure group accused him of making "amateurish
errors" in the convoluted saga that culminated in United receiving only a
basic £18m from Real Madrid for Beckham rather than the £35m asking price
that had initially been mooted.

Kenyon's failure to replace Beckham with Ronaldinho also highlighted the
underlying suspicion that, when it came to negotiating the really big
transfers, his results were open to criticism. Last year Leeds managed to
increase the price for Rio Ferdinand from £20m to £33m on the back of his
World Cup campaign and, a year earlier, Kenyon is reputed to have signed
more than £4m over to agents in signing Juan Sebastian Verón for £29.1m from
Lazio.
Most recently, Kenyon had to defend himself from accusations of paying over
the odds when Cristiano Ronaldo joined from Sporting Lisbon for £12.2m.
Kenyon's boardroom colleagues were aware of the disquiet and, according to
sources at Old Trafford, his departure might not go down as badly as might
be imagined. While Kenyon did well to establish a working relationship with
Sir Alex Ferguson, some thing that was largely beyond his predecessor Martin
Edwards, some people felt he was too soft with the manager. "He was in
Ferguson's pocket," said one source.
Nevertheless, Kenyon can point to United's immense turnover to support his
case that he has done his job well and that he will be leaving the club in a
strong position. His argument is that he felt he had taken United as far as
he could and wanted a fresh challenge.
In July, Kenyon acknowledged the new challenges that the wealth of
Abromivich would present but suggested that money did not automatically
bring success: "I am sure they [Chelsea] will become a bigger force. Having
money is not necessarily a route to automatic success. A 'buy everything'
policy can create problems when you are recruiting players for financial
reasons."

Now, how he approaches the question of loyalty is a different matter
entirely. "We can only speculate on the sort of remuneration package that
would be needed to take him from one of the world's biggest clubs to one
with very little international reach or profile, but it's clear he's not
quite as much a United fan as he al ways professed," said Oliver Houston,
the SU spokesman. "It would be different if he were leaving for Nike or
Umbro or Pepsi but he's not - he's going to one of our major rivals in the
Premiership."

Kenyon has some awkward questions to answer, not least the timing of
Chelsea's approach. Although there is no suggestion he has done anything
improper, United will want clarification that the talks did not begin until
after Verón's transfer to Stamford Bridge and therefore that there could not
have been a possible conflict of interests.
Contrary to popular opinion, Verón's transfer went down badly among most
United fans but, as Kenyon showed yesterday, he has never been frightened to
make controversial decisions.



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