I hope to see everyone at Tonight's Refresh Austin meeting, it should  
be fun. Here are the details:

Date: January 13th, 7pm
Location: Buffalo Billiards, 6th and Brazos

Translating Google Analytics Data Into Marketing Metrics
Presented by Chad Brustin
Are you having difficulty making sense of all the data contained in  
your website report?  In this presentation we will make the connection  
between website data and marketing goals.  We will share a variety of  
goals to help you create a dashboard for monitoring your site and  
making 'data driven' updates.  We will also look at a few good 'off  
the shelf' tools that can help you make better sense of the data  
including: goal creation, custom reports.

Kickstarting User Experience: Tools and Practices
Presented by Alex Jones
The term "user experience" is bandied about a lot these days, and  
while every aspect of Web sites and apps have an impact on the  
experience, it can be hard to plan ahead if you don't know the tools  
that are available. We'll cover the general concepts of the process I  
use when working on a new project and discuss alternate methods and  
tools throughout. As we wrap up the presentation, we'll cover useful  
methods for integrating the process into development cycles and how to  
balance the needs of the user with those of the business.

Cheers,

Alex Jones
www.SilverSpider.com



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