As we all know, tr.im is about to close up shop, and it seems people are 
a little sad to see it go.

I'm curious if people are sad about tr.im going away more for nostalgic 
reasons, or are there some technical (or other) benefits that they 
offered over bit.ly (or other URL shorteners for that matter)

Tr.im's site says that there was no way for them to monetize URL 
shortening since users won't pay for it.  That seems like something they 
should have known going in, and while they might not have the money or 
time to investigate other business models it almost sounds like they 
threw all of their eggs into one of two baskets: (a) get users to pay 
for their url shortening (and associated stats) (b) get acquired by 
another company.  Neither of them is working out, but did they have a 
backup/fallback plan?  What would one look like?

Did Twitter pick bit.ly just randomly out of a hat?  It's definitely 
true that in markets you don't always have the superior product winning 
the biggest market share, but if tr.im really was a much better offering 
than bit.ly I would think they would be able to figure out another way 
to monetize...  but maybe bit.ly always had the "good ol boys club" 
advantage since I believe I read they have some high-profile investors 
who may themselves have the ability to influence the market's decisions.

Anyone care to discuss / share / enlighten ?

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