According to TechCrunch there is a reason why Twitter switched to
bit.ly

http://www.techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/

For me url shortening was purely for url shortening so I've been using
is.gd since it seemed to generate short urls and it was supported by
TweetDeck. It's quite possible that I might have been using tr.im if
they listed it higher on their list of supported services.

Considering the Twitterspace, unless you're backed by a VC or intend
it to be a loss leader the competition seems pretty wide which
apparently doesn't seem to be the case for tr.im. They mention they
looked into getting bought. They might have a great service, but
unless there's a feasible revenue model associated with it, I suspect
potential buyers are going to be very limited. If they were hoping to
be acquired by Twitter, I wouldn't have hoped on that, given that
Twitter is not generating revenue as far as I know. As far as I can
tell, it doesn't look like they had a realistic business plan in place
given the landscape.

tr.im does seem to be a good name, but for me short urls are
unreadible when I look at it in whole. I still don't know what I'm
clicking on per se, so whether it starts with http://tr.im/ or http://bit.ly/
I really don't see one being superior over another name-wise. If
anything, I'd probably chose which one generated the shortest url so
as to save space in my tweet. Furthermore, what the url shortening
service is branded seems less important when you consider how it will
be primarily used. Once integrated with an app, visibility of the
brand is probably going to be negligible. A lot of Twitter apps
provide url shortening either via a built in tool or automagically.

I haven't been using it, but as I've mentioned, I could care less what
the service was called. And if TechCrunch's research is correct,
Twitter picked bit.ly because of several factors.

-
Warren
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