US 3G and wireless data services: market analysis and forecasts 2005-2010 brand new visiongain report
For a number of years the European and Asian cellular phone industries have regarded themselves advanced from the US market, however, times are changing. With the launch of 3G services now starting to take place by network operators around the world, the US cellular industry is proving that it> '> s fast catching up. The competitive situation in the US market and a slowness to license new spectrum has forced the biggest mobile operators to speed up the deployments of high-speed data services within their existing bands initially allocated for the PCS systems. With some of the key operators already launching 3G services in key markets, the US cellular industry is proving that, yet again, it's not taking its future lightly. * Do you know what the 3G and wireless data strategy and plans of the key players are in the US market? * How will this affect your company's future? * How can you make the most of the potential opportunities that will arise? A new report published by visiongain, "US 3G and wireless data services: market analysis and forecasts 2005-2010" , provides American, European and Asian companies with a thorough overall picture of what is happening in with US wireless data market. The report discusses network infrastructure deployment, and provides an in-depth focus on the country's biggest mobile operators and their expected 3G strategies. Special attention is paid to the 3G standards types, revenue models, mobile data services, and thorough analysis of future developments in the US mobile telecoms market is provided along with total cellular subscriber and technology growth forecasts through to 2010. With data expected to account for nearly 30 percent of total service revenues in the future, as an American company, are you making the most of the new trends of usage of data services on cell phones? Can your products further maximise their potential in the US cellular data marketplace? For European and Asian companies, are you looking to get into the US cellular data market? The report provides key insight into this highly lucrative marketplace and offers an understanding of what services are currently being adopted. Buying this report will be a great step to planning your entry to this profitable market. If you are looking at the US cellular data market, this report is a vital research tool. Chapter 1. Executive Summary Table 1. 3G spectrum allocation by country 1.1 Defining 3G systems Table 2. 3G capability requirements 1.2 Brief overview of the US 3G market Table 3. Top US wireless carriers 1.2.1 3G deployment problems faced by US carriers 1.2.1.1 Frequency allocation Table 4. Top US carriers and their technology paths 1.2.1.2 Differences in standards Table 5. Path towards 3G in the US - breakdown by national operators 1.2.1.3 Overcrowding in the marketplace? 1.3 Mobile data services are emerging in the US 1.4 Focus of this report Chapter 2. US cellular market: consolidation prior 3G launch 2.1 3G in the US: last preparations made 2.1.1 Mobile operators in the US start recognizing the importance of mobile data services Chart 1. Data as of total revenues by select operators in Europe and Asia 2.1.1.1 Recommendations for stimulating US mobile data market 2.1.2 How US operators can benefit from late 3G deployments worldwide 2.2 Spectrum allocation battles in the US Chart 2. Division of 300-3000 MHz spectrum between government and non government organizations 2.2.1 Lack of free spectrum slows down 3G Table 6. Spectrum allocation for 2G and 3G in the US 2.2.2 Delays in radio frequencies allocation spark disputes over the lucrative spectrum 2.3 The US government's solution promises to solve the spectrum allocation problem by 2007 Chapter 3. 3G standards: similarities and differences 3.1 International standardization of 3G 3.1.1 3GPP backs WCDMA 3.1.2 3GPP2 backs CDMA2000 3.1.3 3G standards defined by IMT-2000 3.2 Europe and America have different views on future 3G standard 3.2.1 WCDMA vs. CDMA2000 3.3 WCDMA to enter a CDMA2000 stronghold - the US market 3.4 The 3G standards compared 3.4.1 Principal features of UMTS 3.4.1.1 UTRAN Figure 1. UMTS Structure 3.4.1.2 UTRAN interfaces 3.4.1.3 Node B 3.4.1.4 Radio Interface Protocol Architecture Figure 2. Radio Interface Protocol Layers of UMTS 3.4.1.4.1 Radio Interface Protocol Architecture 3.4.1.4.2 Medium Access Control 3.4.1.4.3 Radio Link Control 3.4.1.4.4 Broadcast Multicast Control (BMC) 3.4.1.4.5 Packet Data Convergence Protocol (PDCP) 3.4.1.4.6 Radio Resource Control 3.4.1.5 WCDMA channels and codes 3.4.2 Principal Features of CDMA2000 Figure 3. Cdma2000 Network Architecture 3.4.2.1 CDMA2000 channels and codes 3.4.3 Comparing WCDMA and CDMA2000 Table 7. Comparison of CDMA2000 and WCDMA 3.4.3.1 Data Rates From 3G Services Chart 3. WCDMA and CDMA data peaks compared Chapter 4. CDMA2000: pursuing the US market dominance 4.1 CDMA2000 global landscape 4.1.1 Breakdown by regions Chart 4. CDMA subscriber base by region (Q1 2004) Table 8. CDMA2000 deployments by US regional operators 4.2 Verizon Wireless Table 9. Verizon Wireless: Company Profile 4.2.1 Verizon Wireless: brief history 4.2.2 Parent Companies: Verizon Communications and Vodafone Group 4.2.3 Verizon Wireless: 3G status Table 10. VZW subscriber adds, ARPU, churn by quarter Chart 5. Verizon Wireless data services percentage of total service revenues 4.2.3.1 CDMA2000 1x RTT: Express Network/ NationalAccess Table 11. Verizon Wireless NationalAccess Data Calling Plans Overview 4.2.3.2 1x EV-DO: Broadband Access 4.2.4 Verizon Wireless: mobile data services 4.2.4 1 Branded content: Get It Now Image 1. Verizon's Get It Now logo Table 12. Verizon Wireless's Get It Now service in detail Image 2. Mobile Web's startpage 4.2.4.2 Mobile Web 4.2.4.3 Targeting corporate users: VZOffice by VZW with MSN 4.2.5 Content developers program: TheZONE 4.2.6 Will Verizon win back the title of the top mobile operator in the US? 4.2.6.1 Investments into network enhancement pay off by strong customer loyalty 4.3 Sprint PCS Table 13. Sprint PCS: Company Profile Overview 4.3.1 Sprint PCS: brief history 4.3.2 Parent Companies: Sprint Corp. 4.3.3 Sprint PCS: 3G status Table 14. Sprint PCS subscriber adds, ARPU, churn by quarter 4.3.3.1 Accelerating data usage 4.3.3.2 Sprint PCS Vision Chart 6. Sprint PCS data services percentage of total service revenues 4.3.3.3 Selling network capacity 4.3.3.3.1 Sprint partners with Qwest 4.3.3.3.2 Will AT&T use Sprint's network 4.3.3.3.3 Sprint invests into Virgin Mobile USA 4.3.4 Sprint PCS: mobile data services Table 15. Sprint PCS Vision Data Plans Overview Table 16. Sprint PCS Vision service in detail 4.3.4.1 Ready Link: Sprint PCS's PTT 4.3.5 Sprint Application Developers Program 4.3.6 Sprint Nextel: merger of equals Table 17. Terms of the Sprint Nextel merger deal Table 18. Combined assets of Sprint and Nextel at the end of 2004 4.3.7 Sprint's future growth prospects examined Chapter 5. Deployment of WCDMA networks in the US 5.1 US GSM operators move towards WCDMA via EDGE Table 19. GSM growth in the US and Canada Chart 7. GSM subscriber growth in the US and Canada Table 20. EDGE deployment status in the US 5.1.1 GSM operators need more spectrum to deploy WCDMA in the US 5.2 Cingular Wireless Table 21. Cingular Wireless: Company Profile 5.2.1 Cingular Wireless: brief history 5.2.2 Parent Companies: SBC Communications and BellSouth 5.2.3 Acquisition of AT&T Wireless: expanded opportunities for growth Table 22. Combined assets of AT&TW and Cingular at the end of 2003 5.2.4 Cingular Wireless: 3G status Table 23. Cingular subscriber adds, ARPU, churn by quarter 5.2.4.1 Cingular plans HSDPA deployment 5.2.5 Cingular works to increase data usage Table 24. Cingular Wireless Data Plans Overview Table 25. Cingular MEdia mobile data services in detail 5.2.5.1 Cingular MEdia Table 26. Cingular phones offering games 5.2.6 Cingular developers program: developerForum 5.2.7 Cingular: 'raising the bar' after joining forces with AT&TW 5.3 AT&T Wireless deploys 3G and becomes history Table 27. AT&T Wireless: Company Profile 5.3.1 AT&T Wireless: brief history 5.3.2 Parent Companies 5.3.3 AT&T Wireless: 3G status Table 28. AT&TW subscriber adds, ARPU, churn by quarter 5.3.3.1 AT&T Wireless aims WCDMA Table 29. AT&T Wireless Data Plans Overview 5.3.4 AT&TW: mMode mobile data service Table 30. AT&TW phones offering games Table 31. AT&TW mMode mobile data services in detail 5.3.4.1 Setting SMS benchmarks 5.3.5 Content developers program: devCentral Table 32. AT&T Wireless' devCentral memberships overview 5.3.6 AT&TW: joining forces with Cingular 5.4 T-Mobile USA faces a difficult task to remain competitive in the US market Table 33. T-Mobile, USA: Company Profile 5.4.1 T-Mobile: brief history 5.4.2 Parent company: Deutsche Telekom Chart 8. Top three telecoms operators in terms of mobile subscribers by Q3 2003 5.4.2.1 Deutsche Telekom invests in its US unit Table 34. T-Mobile subscriber, ARPU, churn by quarter 5.4.3 T-Mobile: 3G status Chart 9. Mobile subscriber additions by T-Mobile and Nextel quarterly 2003-2004 5.4.3.1 T-Mobile finally gets EDGE 5.4.4 T-Mobile: multimedia services Chart 10. T-Mobile's data services percentage of postpay revenues by quarter Table 35. T-Mobile Data Plans Overview 5.4.4.1 T-Zones Table 36. T-Mobile t-zones service in detail 5.4.4.2 On the wave of innovation: HiFi Ringers Table 37. T-Mobile phones offering games 5.4.5 T-Mobile Developer Center 5.4.6 T-Mobile needs spectrum for 3G rollout Table 38. International handsets offered by T-Mobile USA in Q3 2004 Chart 11. T-Mobile's shares of handsets by band in the US market by Q3 2004 Chapter 6. 3G Alternatives 6.1 Nextel Communications Table 39. Nextel: Company Profile 6.1.1 Nextel: brief history Table 40. Nextel subscriber adds, ARPU, churn by quarter 6.2 Overview of iDEN network architecture 6.2.1 System characteristics Figure 4. iDEN system architecture 6.3 Upgrading to WiDEN 6.4 Nextel: 3G status 6.4.1 Nextel bets on 4G Table 41. Core characteristics of Flash-OFDM Table 42. Nextel Wireless Broadband in comparison with dial-up Table 43. Nextel Wireless Broadband Plans 6.4.1.1 Technical overview of Flash-OFDM Figure 5. Flarion Network Architecture Table 44. Key advantages of Flarion's system over other competing technologies 6.4.2 CDMA2000 as a last resort? 6.5 Nextel: mobile data services Table 45. Nextel Data Calling Plans Overview 6.5.1 Nextel Online portal Table 46. Nextel Online mobile data services in detail 6.6 Nextel Developer Program Table 47. Membership overview of Nextel's Developer Program 6.7 Nextel to phase out iDen and merge with Sprint 6.7.1 Nextel to contribute higher-margin business users and valuable spectrum Chapter 7. Conclusions 7.1 US mobile market is aiming for 3G Chart 12. ARPU by operators as of Q3 2004 Chart 13. Churn rate by operators as of Q3 2004 Chart 14. Net subscriber adds in Q3 2004 by operators Chart 15. Subscriber base by top six US operators 7.2 3G standards timeline in the US Chart 16. US 3G subs vs. total subs growth forecast, 2005-2010 7.2.1 US operators await 3G licensing 7.2.2 Which technology will win? Chart 17. US 3G subs growth by technology, 2005-2010 7.3 3G Content Chart 18. US most popular 3G apps in 2007 forecast 7.3.1 Content agreements are critical for 3G to succeed Chart 19. US mobile data revenue as a % of total service revenue, 2003-2009 7.3.2 Marketing 3G services/ applications Table 48. Mobile content availability matrix by mobile operators 7.3.3 Breakdown of 3G content 7.4 Key considerations for 3G operators 7.4.1 Recommendations Companies mentioned in this report 1KTV, 3G Americas, 3GPP, 3GPP2, ACS Wireless, Agilent Technologies, Airpath, ALLTEL Communications, American Airlines, American Greetings, AOL, AOL Music, Apple Computers, Aspiro, AT&T, AT&T Wireless, Bell Atlantic, Bell Labs, BellSouth, Boost Mobile, Borders, Carolina West Wireless, CDMA Development Group (CDG), Cellular One, Cellular One of NE Arizona, Cellular South, Centennial Wireless, Cincinnati Bell Wireless, Cingular Wireless, Cisco Systems, CNN, Comcast Corporation, Committee T-1 (ANSI), CommWorks, ComScape (Kiwi PCS), Concourse, Cosmopolitan Magazine, Cox Communications, Delta Air Lines, Department of Commerce, Department of Defense (DOD), Deutsche Telekom, Digital Bridges, Disney, Dobson Communications, E*Trade, Earthlink, EDGE Wireless, Ericsson Wireless Communications, ESPN, Expedia, FCC, FedEx, Flarion Technologies, FunMail, GTE Corporation, Hewlett-Packard (HP/Compaq), Hyatt, IBM, Illinois Valley Cellular, InfoSpace Mobile, International Telecommunication Union (ITU), Jamdat, KDDI, Kinko's, Kyocera, Leap (Cricket Communications), LG, Lucent Technologies, M7 Networks, MapQuest, Metro PCS, Microsoft, Midwest Wireless, Mindspring, Mobliss, Monet Mobile Networks, Motorola, MSN, MSNBC, MusicPhone, NAMCO, National Telecommunications and Information Administration (NTIA), NEC, NetZero, Nextel Partners, Nextwave Telecom, nGame, Nokia, Nortel Networks, Novatel Wireless, Ntelos Wireless, NTT DoCoMo, OpenWave, Picofun, PocketBoxOffice, PocketThis, Prodigy, Qualcomm, Qwest, Rural Cellular Corporation, Sagebrush Cellular, Samsung, Sanyo, SBC Communications, SEGA, Siemens, Sierra Wireless, SK Telecom, Sony Ericsson, Sony Music Entertainment, Sony Music Mobile, Sony Pictures, Southern LINC, Sprint Corp., Sprint PCS, Sprynet, Starbucks, STSN, Sun Microsystems, TCI, Telecommunications Industry Association (TIA), Teltier, Telus Mobility, Texas Instruments, THQ, TicketMaster & CitySearch, T-Mobile USA, Togabi, Triton PCS,Truckstop.net, U.S. Cellular, UbiquiTel, UMTS Forum, United Airlines, Universal Wireless Communications Consortium, Upoc US Airways, US Cellular, UTStarcom, Verizon Communications, Verizon Wireless, Viaero (NECCI), ViAir, Vindigo Studious, Virgin Mobile Group, Virgin Mobile USA, VIVO, Vodafone Group, Vodafone KK, Warner Music, Wayport, Webraska, Western Wireless, Westlink Communications, WorldNet, Yahoo!, Zagat. -PRICING- * Individual report pricing - single user copies of this report are available for only GBP £1499; USD 2848$ * Departmental copies (this entitles up to 5 individual users in your department) of this report are available for only GBP £2999; USD 5698$ * Allow your whole company to have access to this information for only GBP £4999; USD 9498$. 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