Mobile Adult Content 2005 - 2009: Business models, regulation and future outlook 2nd edition - brand new visiongain report
The importance of adult entertainment must not be overlooked as mobile content is set to drive the increase in data consumption over mobile devices. In recent times, it is one of the few entertainment sectors to withstand economic pressures and move with technological advances without witnessing a decline in revenues. Despite its somewhat less than wholesome image, adult entertainment has now been adopted by a number of mobile operators and content providers as a key revenue stream over mobile phones. In its second report into the subject, "Mobile Adult Content 2005-2009" , visiongain investigates the moves that have been made and provides overviews and analysis of the strategies adopted by these key operators and content providers. The Adult Entertainment Industry has always been at the forefront of harnessing the latest technology in order to drive its own market share forward. Mobile technology is no exception. In this 75+ page report, visiongain predicts the mobile adult content industry will continue to grow to reach a value of EUR4.79 billion by 2009. But it is not necessarily an easy road to take, the provision of adult entertainment is not without its difficulties. As such, this report looks at the growing calls for content filtering and regulation. The report also contains interviews with some of the leading content providers, network operators and other key players in the adult mobile industry and offers predictions and recommendations for success in this increasingly crowded market place. Key findings of this report include: * Exclusive insight from Vodafone and other mobile operators and content providers on their adult content strategy; * The mobile adult content market will grow significantly in 2005; * Which global regions will consume most mobile adult content; * Who controls the market for adult mobile content; and * Analysis of content self regulation; Below is the brief then full table of contents: Mobile Adult Content 2005 - 2009: Business models, regulation and future outlook Ch 1. Introduction Ch 2. Market Overview Ch 3. Regulating Adult Mobile Content Ch 4. Content Filtering Ch 5. Paying for Adult Content via Mobile Ch 6. Forms of Mobile Adult Content Ch 7. Content Providers: Profiles and Analysis Ch 8. Forecasts and Predictions Full Table of contents Chapter 1. Introduction 1.1 The Market for Adult Content Chart 1. Comparative Global Revenue from Music, Video Games and adult content 2004 Chart 2. Increase in ARPU Through Active Consumers of Mobile Adult Content 2004 - 2009 1.2 Does Adult Content Drive Technology or Does Technology Drive Adult Content? Chart 3. Adult content as a Percentage of the Total US Video Market 1994 Chart 4. Increase in Adult Content Internet Pages 1998 - 2003 1.3 Adult Content and the Internet Chart 5. Adult content as a Proportion of Paid-For Internet Content 1.4 Adult Content and Mobile - A Match Made In Heaven? Chart 6. Percentage of Camera Enabled Handsets 2003-2006 Table 1. Advantages and Disadvantages of Adult Content via Mobile Chart 7. Market Factors Influencing the Uptake of Mobile Adult Content 1.5 Challenges in Quantifying the Adult Content Industry 1.6 Has Adult Content Been Over-Valued? Chapter 2. Market Overview 2.1 What Adult Content Can be Found on 2 and 2.5G Networks? Image 1. Example of an Adult Content WAP Site 2.2 How much will the Market for Mobile Adult Content be Worth in 2005? Chart 8. Percentage of Revenue from Mobile Adult Content by Region 2004 2.3 Who currently controls the market for mobile adult content? 2.4 Current Developments Amongst Operators 2.4.1 Vodafone live! and > '> Risque> '> Content 2.4.2 The Challenges Posed by Walled Gardens 2.5 Is it Boom-time for Adult Content Providers? 2.5.1 The Diversity of Mobile Adult Content 2.5.2 Harnessing Technology: XTC Mobile 2.6 What difference will the roll out of 3G make? 2.6.1 Lessons from Japan Chart 9. 3G Uptake Amongst NTT DoCoMo Subscribers Japan, 2004 Chapter 3. Regulating Adult Mobile Content 3.1 How Adult Films Are Rated 3.2 Ratings Applied To Video Games 3.3 Lessons from Regulating Internet Content Table 2. Major Challenges to Internet Content Filtering 3.4 Rating and Regulating Wireless Content 3.4.1 Methods of Regulating Wireless Content 3.4.3 Self Regulation: The UK Leads The Way Table 3. Key Points from the UK Code of Practice for the Self-Regulation of New Forms of Content on Mobiles 3.5 Vodafone D2 in Germany's Approach to Content Regulation In Germany 3.5.1 Vodafone Perspective on International Self Regulation 3.6 O2's Perspective on Content Regulation Chart 10. Percentage of Respondents to 2004 o2 Survey Who Are 'Concerned About 18-Rated Content Being Available via Mobile.' 3.6.1 Methods of Age Verification 188.8.131.52 Handset-Based Age Verification: Oplayo 3.6.2 O2's Perspective on Age Verification 3.7 Mobile Content Regulation in Australia 3.8 Responsibility for Mobile Content Regulation 3.9 Mobile Content Regulation in the US 3.10 Protecting Children 3.10.1 National Children's Home Report Chart 11. 2004 Parents Response to 'Who is Responsible for Ensuring Children Are Educated About New Mobile Technology?' 3.11 Who Should Be Responsible For Regulating Mobile Adult Content? Chart 12. Mobile subscribers worldwide and % under 18, 2002-2009 3.12 The Effect of Regulation on ARPU 3.13 Bango.net's Content Classification System 3.14 [EMAIL PROTECTED]' Perspective on Regulating Content 3.15 Moves to Prevent Adult Content in Ireland Chapter 4. Content Filtering 4.1 Internet Content Filtering 4.2 Content Filtering on Mobile Handsets 4.2.1 Telcotec's Mobile Filtering 184.108.40.206 How Telcotec> '> s Content Guardian 4.2.2 Business Mobile Users and Mobile Adult Content Works 4.3 Japanese SFS Browsers Chapter 5. Paying for Adult Content via Mobile 5.1 Paying for Adult Content by SMS Table 4. Cost Example of SMS Axxess 5.2 Steamymobile Payment Options Table 5. SteamyMobile Payment Options 5.3 Third Party Billing Providers: Bango.net 5.4 Who Buys Adult Content? Difficulties with Demographics Chart 13. Playb*y Audience by Income Chart 14. Playb*y Audience Married vs Single Chart 15. Playb*y Audience by Gender Chapter 6. Forms of Mobile Adult Content 6.1 Advances in Handset Technology Chart 16. Smartphones as a Percentage of Handset Shipments Europe 2003-2004 6.1.1 The Advent of Portable Media Centres 6.2 Adult Content and Mobile Video Chart 17. Percentage of Mobile Video Adult Content 2009 6.2.1 SteamyMobile's Plans For Mobile Video 6.2.2 Other Entrants to Mobile Video Adult Content 6.3 Mobile Flirting and Dating Sites 6.3.1 How Landmat's DateTrak Raises ARPU Table 6. Major Findings of Landmat's 12 Month Dating Survey 6.4 Free Mobile Adult Content: Pinktank.net 6.5 Raising Revenue Through SMS on Adult TV 6.6 Adult Content and MMS Image 2. Example B*beStation Screenshot 6.7 MediaPlazza's Moantones Chart 18. MediaPlazza's Moantone Pricing Chapter 7. Content Providers: Profiles and Analysis 7.1 Mobvision Chart 19. Estimated Mobvision Revenue Share 7.2 Private Media Group Chart 20. Private Media Group's Income by Media Type Q1 2004 7.2.1 Private Media Group's Industry Perspective Chart 21 Private Media Groups Mobile Content by Type Table 7. Private Media Group's Effective Marketing Methods 7.3 Netcollex 7.3.1 Netcollex Mobile Content 7.4 3Gs*xclub.com Chart 22. 3G S*xClub's Most Popular Content Hits, Q2 2004 7.5 Playb*y Chart 23. Playb*y Income Q1 2004 7.5.1 Playb*y and 3 7.5.2 Playb*y's wireless outlook Chart 24. Predicted Income From Mobile for Playb*y 7.6 Paul Raymond Chart 25. Comparative Cost of Paul Raymond Video Clips on Symbian and Java Handsets 7.7 Mobival Table 8. What Mobival Users Are Prepared to Pay for Content Table 9. Summary of Mobival's Adult Content Portfolio Chapter 8. Forecasts and Predictions 8.1 Challenges for Start-Up Content Providers 8.2 Which sectors will be most profitable? Chart 26. Comparison of Global Users Video Services 2008 8.3 Who Will Derive Most Benefit From the Mobile Adult Content Value Chain? 8.3.1 Network Operators 8.3.2 Content Provider 8.4 Market Value of Mobile Adult Content Chart 27. Predictions for Global Mobile Adult Content Market, 2004 -2009 8.4.1 Why India and China Will Not Profit from Mobile Adult Content 8.4.2 The importance of the US market Appendices * About visiongain * Report evaluation form Companies and organisations mentioned in this report 3Gs*xclub.com, Adult Video News, Adultphonegames.co.uk, AirTel, American Express, AOL, B*bestation, Bango.net, BSkyB, Calltocam.com , CCBill, Children's Charities' Coalition for Internet Safety, Children's Society, Chiral, Click4Wap, Coolspot AG, Creative Labs, E-Plus, Erot*go.com, Eurot*ca, Falcon Fotos, Financial Times, Fox, Friendly TV, Google, Handspring, HandyTelHotCell, Hards*x.co.uk, Hitwise, Hustler, Hutchinson 3, Independent Committee for the Supervision of Telephone Information Services, Inhand Mobile Entertainment, KPN, KT, Landmat, Legend, Mbill, MediaPlazza, mgenie, Minip*ssy.com, Mobile Adult Content, Mobile Media Japan, Mobile S*x Channel, MobileB*bes.com, Mobival, Mobvision, Motorola, mSERV, MSN , N2H2, National Children's Bureau, National Society for the Prevention of Cruelty to Children, Netcollex, Network for Online Commerce, Nintendo, Nokia, NTT DoCoMo, O2, Oi/Telmar, Oplayo, Orange, Palm, Paul Raymond, Pinktank.net, Playb*y, Private Media Group, Python Group, RealNetworks, Rendezvous, Rockstar, Sagem, Samsung, S*x-Centre.com , S*xtoys.co.uk, siemens, SingTel, smsaxxess.co.uk, Sony, Sprint, Stealthnet, Steamymobile.com, Symbian, TelcoPay, Telcotec, Tele2, Telefonica, TeliaSonera, The Sport, TIM, T-Mobile, Verizon, Virgin Mobile, Vodafone D2, Vodafone live!, Vodafone UK, VTX, s*xmachine.com, XTC Mobile, xxxi.com, Yahoo -PRICING- * Individual report pricing - single user copies of this report are available for only GBP £1299; USD 2468$ * Departmental copies (this entitles up to 5 individual users in your department) of this report are available for only GBP £2599; USD 4938$ * Allow your whole company to have access to this information for only GBP £4999; USD 9498$. 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Kind Regards Pedro Mona Visiongain Tel: +44 (0)20 8767 6711 Fax: +44 (0)20 8767 5001 e-mail: mailto:firstname.lastname@example.org <mailto:email@example.com> ============================================================================ ================= ============================================================================ ================= Mobile TV: Market Analysis and Forecasts 2004-2009 - a new report from visiongain Mobile phones and broadcast television are two of the most influential and popular consumer technologies of the electronics age. So what happens when the two are merged together? The answer is Mobile TV.> There is no doubt about it, Mobile TV is coming and you need to be aware of its potential now! Key Points Of This Report Include: - Investigation and analysis of the drivers of Mobile TV - Consumer demand and usage patterns of watching TV on the move - Technology overviews of DVB-H, satellite DMB amongst others - Cost-benefit analysis of general vs mobile-specific tailored content - Emerging relationships between broadcast companies, mobile operators and content providers For further information please contact Lisa McCaig mailto:[EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> ============================================================================ ============================================================================ ====================================================================== visiongain produce a range of timely business information material, if you wish to receive information of new products, simply reply to this email with ' New Products info' in the subject box. 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