Push-to-Talk: Market analysis and forecasts 2005-2010
2nd annual edition - brand new visiongain report

With a number of deployments having occurred globally in 2004, Push-To-Talk
remains one of the hottest topics in the wireless industry for 2005 and
beyond. We have seen increased visibility from both operators and handset
manufacturers with regards to their PTT plans and commitments in 2004, and
expect the pace to quicken in 2005 onwards. What are your company’s plans
for PTT for 2005 and beyond? Is your company falling behind its rivals? What
are the strategies and pricing plans of the leading companies in this area?

At the beginning of 2005, over 30 mobile operators offer commercial PTT
services worldwide, over three-quarters of which are outside the US market.
On the surface, Europe remains cautious towards the technology but
visiongain’s findings from its second annual report on the subject
“Push-to-Talk: Market analysis and forecasts 2005-2010” indicate that
virtually all of the operators in the region having a PTT programme. A major
contributor for this trend has been Orange’s announced deployment plans in
its territories and the decision by handset leader Nokia to incorporate PTT
on the majority of its GPRS/W-CDMA handsets. Asian carriers have also
embraced PTT enthusiastically and look set to dominate the market by the end
of the decade.

Unlike the majority of the data applications that operators have launched
that promise to add a few euros or dollars to a subscriber's monthly ARPU,
PTT is, at least initially, being packaged as a high-end service, one that
could significantly increase service providers' subscriber revenues.

However two critical issues - interoperability and the latency of GSM/CDMA
PTT networks - need to be resolved, and this is set to happen in 2006.
Visiongain believes that once the issues are resolved and providing mobile
operators get their pricing and marketing strategies correct, especially in
targeting the nascent and untapped consumer market, PTT could generate
almost $15 billion in service revenue worldwide by 2010.

The 140+ page report provides an overview of the push-to-talk market by
region, including updated information and analysis on handsets and solutions
by the leading vendors, and operator deployments, trials and launches with a
particular emphasis on pricing, technology performance and the effects that
a launch has had on the operator’s metrics. The report also details the
potential of this technology in the consumer and corporate markets both in
the US and globally, and provides subscriber and revenue forecasts.

Key points contained in this unique industry report include:
-       an in-depth look behind the drivers of push-to-talk services;
-       a detailed technology view of iDEN and GSM/CDMA PTT;
-       a unique analysis of the various vendor solutions on the market;
-       the work and strategies of the main handset manufacturers; and
-       the report will conclude by discussing
                - the future of push-to-talk
                - risks
                - recommendations
                - issues to be resolved
                - and market forecasts

Below is the full table of contents:

Push-to-Talk: Market analysis and forecasts 2005-2010  - Table of contents

Chapter 1. Introduction

1.1             Executive Summary
Chart 1:        US PTT users as a % of total US mobile subscribers
1.1             Defining push-to-talk
1.2             Focus of this report

Chapter 2. Market overview
2.1             A brief history of push-to-talk
2.2             Nextel’s history
2.3             What is driving the PTT roll-outs?
Chart 2:        ARPU by US mobile operator
Chart 3:        Churn rate of US mobile operators
2.4             Why operators should deploy PTT services
Table 1:        PTT industry drivers
2.5             Mobile operator objectives with PTT
2.5.1           Boosting revenue
2.5.2           Reducing costs
2.5.3           Increased acquisition
2.5.4           Lowering churn
2.6             Benefits of deploying a PTT service
Table 2:        Benefits of using PTT for end-users and operators
2.6.1           Benefits to end-users
2.6.2           Benefits to mobile operators
2.6.3           How PTT can help small businesses
2.6.4           Leisure groups and communities
2.6.5           Families, teenagers and social groups
2.6.6           Benefits to corporate users
2.7             PTT market segments (traditional)
Table 3:        Typical PTT business users
2.7.1           Blue and grey collar workers
2.7.2           White-collar workers
2.7.3           Government and public safety
2.7.4           Recommendations
Table 4:        Nextel's target vertical industries with PTT
2.8             Positioning PTT with cellular services

Chapter 3. Technical focus
3.1             How PTT works
3.2             Overview of iDEN network architecture
3.2.1           iDEN system characteristics
Figure 1:       iDEN system architecture
3.2.2           TDMA/Channel definition
3.2.3           M16-QAM Digital Modulation
3.2.4           Signal formats carrier numbers vs frequencies
3.2.5           Audio digitisation and compression
3.2.6           iDEN mobile operations                 Control channel acquisition                 Mobile synchronisation                 Mobile registration
Figure 2:       Ongoing mobile registration                 Mobile assisted handovers
Figure 3:       Serving and neighbour cell measurements
3.2.7           iDEN call scenario
3.2.8           iDEN mobile transmit power control
3.2.9           Security features
3.3             Overview of PTT over GSM/CDMA networks
3.3.1           PTT as a simple user interface
3.3.2           Incorporating new content and services
3.3.3           Leveraging multimedia services
3.3.4           Transport, signalling and control
Figure 4:       Major components of a generic GSM/CDMA PTT architecture
3.3.5           Application layers
3.3.6           Service data flow
Figure 5:       PTT service data flow in a cross-network environment
3.3.7           Push-to-media service data flow
Figure 6:       P2M service data flow
3.4             Deploying a PTT service
3.5             The PTT value chain and new market entrants

Chapter 4. Vendor solutions
Table 5:        Summary and description of PTT vendor solutions
4.1             Ericsson
Figure 7:       Ericsson's Instant talk solution
4.2             Nokia
Figure 8:       Network architecture of Nokia's PTT solution
4.3             Siemens
4.4             Nokia, Siemens, Ericsson PTT standard   initiative
4.4.1           The Internet Multimedia System
4.4.2           GSM/GPRS PTT specifications result in mixed market impact
Figure 9:       PoC ratification process and its components
4.5             Qualcomm
4.5.1           QChat
Figure 10:      BREWChat architecture
4.5.2           BREWChat                 A compelling use of BREW                 BREWChat does not match the performance of Qchat                 Ease of download
4.6             Sonim
Figure 11:      Sonim PTT system solution
4.7             Mobile Tornado
4.8             Togabi/CommWorks
Figure 12:      Push-to-talk on carrier networks
4.9             Motorola
4.9.1           Motorola interoperability solution
4.10            fastmobile
Table 6:        Key features of fastchat
4.11            Kodiak
Figure 13:      The Kodiak Real-Time Exchange System
4.12            Other initiatives
4.12.1          HP
Figure 14:      HP push-to-talk network
Table 7:        HP solution components
4.12.2          Agilent
4.12.3          Lucent
4.12.4          IPWireless
4.12.5          UTStarcom
4.12.6          eStara
Table 8:        PTT developers and networks testing their services

Chapter 5.  Handsets
Table 9:        PTT handset models and launch dates
5.1             Integrating PTT into handsets
Image 1:        Motorola's i95cl iDEN handset
Table 10:       Hardware and software PTT handset implementation
5.2             Device integration costs
5.3             Test platform for PTT handsets
5.4             Nokia
Image 2:        The Nokia 5140 phone
Image 3:        Nokia 6600
5.5             Sanyo
Table 11:       Sanyo VM4500 features and specifications
5.6             Kyocera
5.7             Samsung
5.8             Sony Ericsson
5.9             LG
5.10            Motorola
5.11            Siemens
5.12            fastchat-enabled handsets
Image 4:        fastchat application
5.13            PTT handset forecasts and outlook
Chart 4:        Global PTT handset sales, 2004-2010, and as a   percentage of 
handsets sold worldwide
Chart 5:        PTT handset sales by region, 2005 and 2010

Chapter 6.  Regional adoption of PTT
Table 12:       PTT networks deployed/in trials worldwide
6.1             North America
6.1.1           Overview
Table 13:       PTT pricing comparison of US operators
6.1.2           Nextel
Table 14:       Nextel subscriber and service revenues by quarter
Table 15:       Operating costs per user (OCPU)
Table 16:       Nextel's high-value customer segments                 Countering increasing competition                 How Nextel countering increasing competition       Direct Connect nationwide       NextMail       Nextel Multimedia Messaging       WiDEN       Direct Talk       Implementing Next Generation Dispatch       International Direct Connect                 Looking to go global                 Nextel remains well positioned for success
Chart 6:        Nextel network quality index and churn rate
Chart 7:        Nextel ARPU and churn, Q3 2003-Q3 2004                 Effects of Sprint/Nextel merger on US PTT
6.1.3           Verizon Wireless
Table 17:       Verizon's PTT service pricing                 Latency concerns with GSM/CDMA PTT networks
Table 18:       Comparison of Nextel and Verizon's PTT services                 Impact of Verizon’s PTT launch
Table 19:       Percent of 'pre-churn' customers evaluating Verizon Wireless
Chart 8:        Verizon ARPU and churn, Q3 2003-Q3 2004
6.1.4           Sprint PCS
Table 20:       Sprint PTT service charges                 Sprint’s PTT target segments and strategy                 Pros and cons of Sprint's PTT service
Chart 9:        Sprint ARPU and churn, Q3 2003-Q3 2004
6.1.5           Telus Mobility
Chart 10:       ARPU and churn rate of Canadian mobile operators, Q3 2004
Table 21:       Telus Q3 2004 and Q3 2003 financial results
6.1.6           Southern LINC
Chart 11:       Southern LINC revenues, 2001-2003                 Targeting enterprises with pre-pay                 Benefits of Recharge                 Effectively coping with new competition
6.1.7           Alltell
Table 22:       Impact of Touch2Talk on ALLTEL's network usage and financials                 Pros and cons of Touch2Talk                 Touch2Talk offers elegant pricing
Table 23:       Touch2Talk pricing and bundles
6.1.8           Other North American PTT deployment plans
6.1.9           Forecasts and market potential
Chart 12:       US PTT subscribers, 2004-2010
Chart 13:       US consumer interest in PTT
Chart 14:       US non-iDEN PTT revenues, 2004-2010
6.2             Europe
6.2.1           European market overview
Chart 15:       European PTT handset penetration, 2004-2010                 Orange
Table 24:       Orange's PTT deployment plans
Table 25:       Talk Now features                 T-Mobile                 Mobilcom                 Israel
Table 26:       Cellcom’s PTT target segments
6.2.2           European interest in PTT
Chart 16:       European consumer interest in PTT
6.2.3           Will PTT succeed in Europe?
Chart 17:       European PTT subscriber growth, 2004-2010
6.2.4           End-user uptake and pricing strategies
Chart 18:       European PTT revenue forecast, 2004-2010
6.3             Latin America
6.3.1           NII
Chart 19:       NII subscribers by country                 NII's market characteristics
Table 27:       Breakdown of NII operating companies
6.3.2           Avantel
6.3.3           BellSouth
Table 28:       BellSouth Panama PTT service pricing options
Table 29:       BellSouth Venezuela (Telcel) PTT service pricing
Table 30:       BellSouth Chile PTT service pricing options
Table 31:       BellSouth Guatemala PTT service pricing options
6.3.4           Unefon
6.3.5           Other regional deployments                 Mexico
Chart 20:       ARPU comparison of Mexican mobile operators                 Brazil
6.3.6           Regional outlook for PTT
Chart 21:       Latin America PTT subscribers, 2004-2010
6.4             Asia
Chart 22:       PTT subscribers in Asia, 2004-2010
6.4.1           New Zealand
6.4.2           Australia
Table 32:       Telstra’s PTT service pricing
6.4.3           Singapore
6.4.4           Taiwan
6.4.5                   India
6.4.6           China
6.4.7           Thailand
Table 33:       AIS push-to-talk service pricing

Chapter 7.  Evolving market segments
Table 34:       Extending the range of target PTT segments
7.4.1           Penetrating the teen market                 Boost Mobile
7.4.2           Targeting families
7.4.3           Will business professionals warm to PTT?
Table 35:       Mobile applications which can improve productivity, according to
corporate decision-makers and business end-users
Chart 23:       PTT users by market segment in 2004 (%)
7.4.4           Recommendations                 Marketing GSM/CDMA PTT services                 How to price PTT services
Chart 24:       Preferred form of payment for PTT

Chapter 8. Risks and recommendations
Table 36:       Nextel's differentiated sales and distribution strategy
Table 37:       Issues surrounding PTT testing
8.1             Interoperability
8.1.2           Inter-carrier operability
8.1.3           PTT interoperability is progressing
8.2             Latency issues
8.2.1           Call set-up latency
8.3             Deployment risks
8.4             Recommendations

Chapter 9.  Conclusions
9.1             PTT's industry impact
Chart 25:       Global PTT subscriber growth, 2004-2010
Chart 26:       Global PTT revenues, 2004-2010
Chart 27:       PTT revenues by region in 2010
9.2             PTT as a cultural phenomenon
Chart 28:       SMS revenue as a % of total operator revenue in the US and 
Chart 29:       Is there demand for Push To Talk services outside the US market?
9.3             Will PTT cannibalise SMS revenues?
Chart 30:       Number of SMS messages sent in UK, 1999-2004
Chart 31:       European SMS vs other data service revenues, 2001-2009
9.4             Impact on voice messaging
Chart 32:       World ARPU by voice and data, 2002-2009
9.5             Impact on MMS
Chart 33:       European MMS revenues, 2002-2009
Table 38:       European MMS volumes, 2002-2006
9.6             Lessons learned from Elisa's PTT trials
9.6             Packet or circuit switched PTT?

Appendix A      About visiongain

Appendix B      Report evaluation form

Organisations and companies mentioned in this report

3GPP, Agere, Agilent, Alcatel, Alltel, America Movil, AOL, AT&T Wireless,
Avantel, Becton, Bell Mobility, BellSouth International, Bluegrass Cellular,
Boost Mobile, Brasil Telecom, Cellcom, China Mobile, Chunghwa Telecom,
Cingular Wireless, Cisco, Coca-Cola, CommWorks, Compaq, Compete, Comverse,
CSR, Dialog GSM, Elisa, Ericsson, eStara, Fastlink, fastmobile, FedEx, HP,
Hutchison Essar, Intel, IPWireless, IT&E Overseas, Kodiak Networks, Kyocera,
Lehman Brothers, LG, Linux, Lucent, M1, Maxis Communications, Microcell,
Microsoft, Ministry of Communications, MIRS, mmO2, Mobilcom, Mobile Data
Association, Mobile Tornado, Motorola, Nextel Communications, Nextel
International, Nextel Partners, NII Holdings, Nokia, NTT DoCoMo, NZ Fire
Service, Open Mobile Alliance (OMA), Optus, Orange, PalmOne, Pingtel,
Qualcomm, Rogers AT&T Wireless, Samsung, Samsung, Telecoms America, Sanyo,
Siemens, Sonim, Sony Ericsson, Southern Company, Southern LINC, Spirent
Communications, Sprint, Sprint PCS, Symbian, Tata Teleservices, Telecel,
Telecom New Zealand, Telefonica Moviles, Telephia, TelMex, Telstra, Telus
Mobility, Texas Instruments, T-Mobile, T-Mobile USA, Togabi, Unefon,
UTStarcom, Verizon, Verizon Wireless, Vodafone, Webraska, Winphoria, Yahoo!,


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Mobile TV: Market Analysis and Forecasts 2004-2009

Mobile phones and broadcast television are two of the most influential and
popular consumer technologies
of the electronics age.  So what happens when the two are combined? The
answer is mobile TV.

There is no doubt about it, Mobile TV is coming and you need to be aware of
its potential now!

Key points of this report include:

- Investigation and analysis of the drivers of Mobile TV;
- Consumer demand and usage patterns of watching TV on the move;
- Technology overviews of DVB-H, satellite DMB amongst others;
- Cost-benefit analysis of general vs. mobile-specific tailored content; and
- Emerging relationships between broadcast companies, mobile operators and
content providers.

For further information please contact Lisa McCaig

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