When the FCC introduced the E-911 mandate, requiring all U.S. wireless carriers to be able to locate their subscribers in an emergency, this presented the ideal opportunity to generate additional subscriber revenues by adding Location Based Services (LBS) on to this technology. But how well have US cellular subscribers taken to using these services? And, how does this compare to the key market trends and developments that have been witnessed in Asia and Europe?
The latest informative visiongain report, Location Based Services 2005-2010: Market realities, recommendations and forecasts, provides you with the answers to these questions and more by giving you the latest status of this market area.
Key questions that this report answers:
* What impact will LBS have on mobile data service revenues?
* What are the current global revenue and subscriber figures for LBS?
* What subscriber growth rates can we expect for LBS uptake through to 2010?
* What affect will LBS have on overall subscriber ARPU today and in the next five years?
* What will global revenues from LBS be in 2010?
In addition, this 95+ page report will provide you with an understanding of the key issues regarding the various technology standards and interoperability. The report will also provide an awareness of the fragmented nature of the whole content and value chain with the numerous parties involved.
Why you need to buy this report
* This report delivers recommendations to all players involved in offering location-based services, and highlights what market issues you need to be aware of to ensure your company's success.
* Find out the lessons learned by leading carriers, such as AT&T, KDDI and Nextel, that have launched LBS. Discover, through these analytical case study business models, the various steps that need to be taken to realize the revenue potential of these value added services.
* Learn about the E911 mandate, the deadlines imposed, and the effect this has had on triggering growth of LBS in the US. You will also learn about the financial realities of implementing this mandate.
* Understand, through detailed descriptions, analysis and comparisons, the differences between the technologies, regarding their levels of precision and accountability.
* This report will tell you about the underlying issues regarding subscriber privacy when using LBS applications, and how supplying personal information may be impeding LBS uptake.
With all this vital information, you really need to order this report today!!!
Table of Contents
Chapter 1. Introduction
Graph 1. Revenue for Data Services, 2004
1.2 Usage Areas
Graph 2. Consumers Interested in Location Service
1.2.1 Emergency Services (E-911)
1.4 Drawbacks to LBS
1.5 Focus of this Report
Chapter 2. Technical Focus
2.1 Basic Location Techniques
2.1.1 Tracking and Positioning
2.1.2 Angle of Arrival (AOA)
2.1.3 Measuring the Signal Strength
2.1.4 Cell of Origin (Cell-ID)
2.2 Network and Handset Techniques
2.2.1 Time Difference of Arrival (TDOA)
Figure 1. Architecture for TDOA Emergency Call
2.2.2 Triangulation and Trilateration (AFLT)
2.2.3 Enhanced Observed Time Difference (E-OTD)
Figure 2. Architecture for E-OTD
2.2.5 Hybrid Technology
Table 1. Technologies Compared
2.3 Satellite Positioning Systems- GPS
Figure 3. Orbital Paths of Satellites Around the Earth
2.3.1 Basic Principles of Satellite Navigation
Figure 4. Possible Position Locations
Figure 5. Positioning Using Three Satellites
2.3.2 The Satellites
Table 2: Characteristics of GPS Satellite
188.8.131.52 User Segment
Figure 6. User, Control and Space Segments of GPS
184.108.40.206 Space Segment
220.127.116.11 Control Segment: Master Control Station
18.104.22.168 Monitor Stations
22.214.171.124 Ground Antennas
2.4 Precise Positioning Service (PPS)
2.4.1 Standard Positioning Service (SPS)
Table 3. Precision of GPS
2.5 Frequencies and Signals
2.6 Distorting Effects
2.9 Other Satellite Systems
2.9.2 EGNOS and GALILEO
2.10 Network-Based Positioning
2.12 Cell of Global Identity
2.13 Segment Antennas
2.14 Timing Advance
2.15 Uplink Time of Arrival
Chapter 3. Platforms and Applications
3.1 Location Service Platforms
3.2 Geographic Information Systems
Figure 7. LBS Value Chain
3.2.1 Digital Road Databases
3.2.2 Point-of-Interest Information
Table 4. Companies Providing Services (Non-exhaustive)
3.3 The Location Engine
3.3.1 Dynamic Data
3.3.2 Geocoding and Reverse Geocoding
3.3.4 Proximity Searches
3.4 The LBS Platform
3.5 Applications Designs
3.6 Types of Location-Based Services
3.6.1 Information Services
3.6.2 Interaction Services
3.6.3 Mobility Services
3.6.4 Niche Opportunities
126.96.36.199 Infotainment Services
188.8.131.52 Information Distribution Services
184.108.40.206 Location-Based Games
Table 5. Consumer and Business LBS
220.127.116.11 Emergency Support Services
18.104.22.168 Location Aware Billing
22.214.171.124 Tracking Services
3.7 Business Applications
3.8 AT&T Friend Finder Application
3.8.1 User Interface
3.8.2 Basic LBS Functionality of Find Friend Application
3.8.3 AT&T Pricing
3.8.4 mMode Uptake
3.8.5 Leader in the Field
Chapter 4. U.S. LBS Market
4.1 Market Overview
Graph 3. Global wireless subscribers use LBS (millions)
4.2 U.S. Carriers
Table 6. AT&T mMode Bundle Plans
Table 7. Nextel TeleNav Bundle Plans
4.3 Market Drivers
Graph 4. Most attractive services to American consumers
Graph 5. Percentage of people who would purchase LBS in a given timeframe
4.4 Safety Regulations: E-911
4.4.1 911 Calls
4.4.2 Location of a Call
4.4.4 FCC Mandate
4.4.5 Phase I Requirements
4.4.6 Phase II Requirements
Table 8. U.S. Carrier E-911 Solutions
4.4.8 Implementation Difficulties
Graph 6. Percentage of PSAPs that had phase capabilities 2003
4.4.9 Comparison of Phase I and Phase II
4.4.10 Carrier Progress
4.4.11 Technical Problems
Chapter 5. World Markets
5.1 European Market
Graph 7. Western European Mobile Users Interest in Value-Added Applications
5.1.1 LBS Europe
5.1.2 LBS in European Business
Graph 8. Percentage of consumers interested in service
5.1.3 European Consumer Habits
Graph 9. Percentage of consumers interested in E-LBS per country
Graph 10. Likelihood of churn for each country
Table 9. Asian and European Companies offering LBS
5.1.5 Lessons Learned From U.S.
5.2.1 Development Phases
5.2.2 Development and In-Orbit Validation
5.2.3 Positioning Services
5.3 Satellite Agreements
5.4 Asian Market
Graph 11. Percentage of Asian subscribers who want or have LBS
5.4.1 Technologies Utilized
5.4.2 Global Regulations
Chapter 6. Interoperability
6.1 Importance of Standards
6.1.1 Consumer Expectations with LBS
6.2 Maintaining LBS Business Models
6.2.1 Increased Billable Employment of Network
6.2.2 Niches for Providers
6.2.3 Different Content Providers
6.3 LBS Standard Organizations
6.3.1 Other Standards Organizations
6.4 The GeoMobility Server
6.5 Standards Used in AT&T Find Friend Application
6.6 Multivendor Value Chains
Chapter 7. Privacy
7.1 Privacy Issues
7.2 Personal Freedom in International Conventions
7.3 General Location Data Protection Principles
Table 10. Basic data principles
7.4 Privacy Types
7.4.1 Corporate Enterprise-Level Privacy
7.4.2 Personal Subscriber-Level Privacy
Graph 12. Percentage of people worried about privacy issues in LBS
7.5 Carrier and Service Provider Issues to Address
7.5.1 Murky Waters
7.5.2 Consumer Attitudes
Graph 13. Percentage of customers reaction when asked to provide personal information
7.5.3 Lessons From Amazon.com
7.5.4 Risks and Recommendations
Chapter 8. Forecasts/Recommendations/Conclusions
8.1 Global Market Drivers
Graph 14. Global Market Revenue for LBS (billions), 2004-2010
Graph 15. Percentage of Global Revenue for Data Services, 2004-2010
Graph 16. Average LBS Revenue Per Subscriber, 2004-2010
Graph 17. Global LBS Subscribers, 2004-2010
126.96.36.199 Data-Driven Applications
Table 11. LBS Success Factors
188.8.131.52 Simplifying Application Development
184.108.40.206 Business Logic
220.127.116.11 Presentation Layer
18.104.22.168 Intuitive User Interfaces
8.3 An Integrated Approach
8.3.1 Key Application Success Factors
8.3.2 Functionality Packaging
Table 12. Packaging Essentials
8.3.3 Niche Product Marketing
Graph 18. Revenue Share Estimate
8.4 LBS Business Case Development
8.5 Applications Defined
8.5.1 Business Models
8.5.2 Flexible Platforms
8.6 Safety and Security
Companies and Organizations Mentioned
@Road, 3GPP2, AccuWeather.com, AirFlash, AltaMap, Amazon.com, ArcLocation, AT&T, Autodesk, AvantGo, Bell Mobility, Bluetooth, Bygrave, CDG.org, Cingular, CPS, Cubistix, Department of Defense, Department of Transportation, diAx, E Plus, EMbience, Ericsson, European Space Association, Evalueserve, FCC, gate5, GlobalDining, gpmobile, GSM Association, GSM World, IBM, InfoSpace.com, In-Stat, IntelliWhere, IQorder.com, J-Phone, KDDI, Kivera, KTF,LIF. LocatioNet. map24 U.S.A., MapInfo, Maporama, MapPoint, MapQuest, Maptuit, McDonald's, Microsoft, MPT, Mobilkom Austria, Motorola, NASA, NATO, Nextel, Nokia, Nortel, NTT DoCoMo, O2, ObjectFx, OmniSky, Open GIS Consortium, Open Mobile Alliance, OpenMotion LS, Orange, Parlay Group, Personalization Consortium, Portable Internet, Qualcomm, Secom, SignalSoft, SK Telecom, Smartnav, SmartTrust, SnapTrack, Sprint PCS, Sunrise, Telcontar, Tele Atlas, TeleSpatia, Telia Mobile, TeliaSonera, T-Mobile, TruePosition, U.S. Coast Guard, United Nations, USCG Navigation Center, Verizon, VIAG Interkom, Vindigo, Vodafone, Webraska, Whereify, Wi-Fi Alliance.
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EDGE: assessing the business case for implementing an EDGE solution, 2005-2010
Another new report from visiongain
EDGE was positioned as a high-speed data solution for GSM operators, especially those in the US and Latin American markets, without the spectrum to support WCDMA deployments. However, it has recently seen traction with mobile operators in Europe, Asia and Africa, as well.
In 2005, the number of deployments across the globe is set to continue to increase, moving it beyond its initial role as a technology "filler" to compete with cdma2000. So why is everyone suddenly looking back to a technology they should have considered before 3G?
In the latest visiongain report "EDGE: assessing the business case for implementing an EDGE solution, 2005-2010", the reasons behind this trend of "backward deployment" are investigated. In addition, the report also reveals that whilst EDGE is being deployed by a large number of operators it is not of benefit to all of them.
Is EDGE the right offering for your technology and product mix? Through specific criteria detailed in this report determine whether you will benefit from deploying EDGE or not.
This 100+ page report analyses EDGE's comparison to, and positioning with, technologies including GPRS, WCDMA, cdma2000, and cdma20001x EV-DV. Find out how, deployed with the right applications, EDGE can sustain a number of lower capacity sessions and enhance your current offerings.
At this critical juncture in the EDGE roadmap, visiongain provides an analysis of the commercial and technological opportunities and threats surrounding the EDGE business case, as well as subscriber forecasts through to 2010.
For more information, contact mailto:[EMAIL PROTECTED]
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