Location Based Services 2005-2010: Market realities, recommendations and forecasts
brand new industry report

When the FCC introduced the E-911 mandate, requiring all U.S. wireless carriers to be able to locate their subscribers in an emergency, this presented the ideal opportunity to generate additional subscriber revenues by adding Location Based Services (LBS) on to this technology. But how well have US cellular subscribers taken to using these services? And, how does this compare to the key market trends and developments that have been witnessed in Asia and Europe?

The latest informative visiongain report, Location Based Services 2005-2010: Market realities, recommendations and forecasts, provides you with the answers to these questions and more by giving you the latest status of this market area.
Now that the hype surrounding 3G and the related applications has cleared this report delivers a realistic picture of the current market for LBS with particular focus on the US, Asian and European markets. What services have been deployed by carriers? Which services are a success with subscribers? Where is the market heading?

Key questions that this report answers:
* What impact will LBS have on mobile data service revenues?
* What are the current global revenue and subscriber figures for LBS? 
* What subscriber growth rates can we expect for LBS uptake through to 2010?
* What affect will LBS have on overall subscriber ARPU today and in the next five years?
* What will global revenues from LBS be in 2010?

In addition, this 95+ page report will provide you with an understanding of the key issues regarding the various technology standards and interoperability. The report will also provide an awareness of the fragmented nature of the whole content and value chain with the numerous parties involved.

Why you need to buy this report
* This report delivers recommendations to all players involved in offering location-based services, and highlights what market issues you need to be aware of to ensure your company's success.
* Discover the major market drivers, and find out which applications and services have been offered successfully and the levels of usage they have enjoyed.
* This report provides you with year-by-year global subscriber and revenue forecasts for usage of LBS through from 2005 to 2010

* Find out the lessons learned by leading carriers, such as AT&T, KDDI and Nextel, that have launched LBS. Discover, through these analytical case study business models, the various steps that need to be taken to realize the revenue potential of these value added services.

* Learn about the E911 mandate, the deadlines imposed, and the effect this has had on triggering growth of LBS in the US. You will also learn about the financial realities of implementing this mandate.

* Understand, through detailed descriptions, analysis and comparisons, the differences between the technologies, regarding their levels of precision and accountability.

* This report will tell you about the underlying issues regarding subscriber privacy when using LBS applications, and how supplying personal information may be impeding LBS uptake.

With all this vital information, you really need to order this report today!!!

Table of Contents

Chapter 1. Introduction
Graph 1.        Revenue for Data Services, 2004
1.2     Usage Areas
Graph 2.        Consumers Interested in Location Service
1.2.1   Emergency Services (E-911)
1.3     Interconnection
1.4     Drawbacks to LBS
1.5     Focus of this Report

Chapter 2. Technical Focus
2.1     Basic Location Techniques
2.1.1   Tracking and Positioning
2.1.2   Angle of Arrival (AOA)
2.1.3   Measuring the Signal Strength
2.1.4   Cell of Origin (Cell-ID)
2.2     Network and Handset Techniques
2.2.1   Time Difference of Arrival (TDOA)
Figure 1.       Architecture for TDOA Emergency Call
2.2.2   Triangulation and Trilateration (AFLT)         Triangulation         Trilateration
2.2.3   Enhanced Observed Time Difference (E-OTD)
Figure 2.        Architecture for E-OTD
2.2.4   A-GPS
2.2.5   Hybrid Technology
Table 1.        Technologies Compared
2.3     Satellite Positioning Systems- GPS
Figure 3.       Orbital Paths of Satellites Around the Earth
2.3.1   Basic Principles of Satellite Navigation
Figure 4.       Possible Position Locations
Figure 5.       Positioning Using Three Satellites
2.3.2   The Satellites
Table 2:        Characteristics of GPS Satellite User Segment
Figure 6.       User, Control and Space Segments of GPS         Space Segment         Control Segment: Master Control Station         Monitor Stations         Ground Antennas
2.4     Precise Positioning Service (PPS)
2.4.1   Standard Positioning Service (SPS)
Table 3.        Precision of GPS
2.5     Frequencies and Signals
2.6     Distorting Effects
2.7     DGPS
2.8     WAAS
2.9     Other Satellite Systems
2.9.1   GLONASS
2.9.2   EGNOS and GALILEO
2.10    Network-Based Positioning
2.11    GSM
2.12    Cell of Global Identity
2.13    Segment Antennas
2.14    Timing Advance
2.15    Uplink Time of Arrival

Chapter 3. Platforms and Applications
3.1     Location Service Platforms
3.2     Geographic Information Systems
Figure 7.       LBS Value Chain
3.2.1   Digital Road Databases
3.2.2   Point-of-Interest Information
Table 4.        Companies Providing Services (Non-exhaustive)
3.3     The Location Engine
3.3.1   Dynamic Data
3.3.2   Geocoding and Reverse Geocoding
3.3.3   Routing
3.3.4   Proximity Searches
3.4     The LBS Platform
3.5     Applications Designs
3.6     Types of Location-Based Services
3.6.1   Information Services
3.6.2   Interaction Services
3.6.3   Mobility Services
3.6.4   Niche Opportunities         Infotainment Services         Information Distribution Services Location-Based Games
Table 5.        Consumer and Business LBS         Emergency Support Services         Location Aware Billing         Tracking Services
3.7     Business Applications
3.8     AT&T Friend Finder Application
3.8.1   User Interface
3.8.2   Basic LBS Functionality of Find Friend Application
3.8.3   AT&T Pricing
3.8.4   mMode Uptake
3.8.5   Leader in the Field

Chapter 4. U.S. LBS Market
4.1     Market Overview
Graph 3.        Global wireless subscribers use LBS (millions)
4.2     U.S. Carriers
4.2.1   AT&T
Table 6.        AT&T mMode Bundle Plans
4.2.2   Nextel
Table 7.        Nextel TeleNav Bundle Plans
4.3     Market Drivers
Graph 4.        Most attractive services to American consumers
Graph 5.        Percentage of people who would purchase LBS in a given timeframe
4.4     Safety Regulations: E-911
4.4.1   911 Calls
4.4.2   Location of a Call
4.4.3   E-911
4.4.4   FCC Mandate
4.4.5   Phase I Requirements
4.4.6   Phase II Requirements
4.4.7   Solutions
Table 8.        U.S. Carrier E-911 Solutions
4.4.8   Implementation Difficulties
Graph 6.        Percentage of PSAPs that had phase capabilities 2003
4.4.9   Comparison of Phase I and Phase II
4.4.10  Carrier Progress
4.4.11  Technical Problems

Chapter 5. World Markets
5.1     European Market
Graph 7.        Western European Mobile Users Interest in Value-Added Applications
5.1.1   LBS Europe
5.1.2   LBS in European Business
Graph 8.        Percentage of consumers interested in service
5.1.3   European Consumer Habits
Graph 9.        Percentage of consumers interested in E-LBS per country
Graph 10.       Likelihood of churn for each country
5.1.4   E-112
Table 9.        Asian and European Companies offering LBS
5.1.5   Lessons Learned From U.S.
5.2     GALILEO
5.2.1   Development Phases
5.2.2   Development and In-Orbit Validation
5.2.3   Positioning Services
5.3     Satellite Agreements
5.4     Asian Market
Graph 11.       Percentage of Asian subscribers who want or have LBS
5.4.1   Technologies Utilized
5.4.2   Global Regulations

Chapter 6. Interoperability
6.1     Importance of Standards
6.1.1   Consumer Expectations with LBS
6.2     Maintaining LBS Business Models
6.2.1   Increased Billable Employment of Network
6.2.2   Niches for Providers
6.2.3   Different Content Providers
6.3     LBS Standard Organizations
6.3.1   Other Standards Organizations
6.4     The GeoMobility Server
6.5     Standards Used in AT&T Find Friend Application
6.6     Multivendor Value Chains

Chapter 7. Privacy
7.1     Privacy Issues
7.2     Personal Freedom in International Conventions
7.3     General Location Data Protection Principles
Table 10.       Basic data principles
7.4     Privacy Types
7.4.1   Corporate Enterprise-Level Privacy
7.4.2   Personal Subscriber-Level Privacy
Graph 12.       Percentage of people worried about privacy issues in LBS
7.5     Carrier and Service Provider Issues to Address
7.5.1   Murky Waters
7.5.2   Consumer Attitudes
Graph 13.       Percentage of customers reaction when asked to provide personal information
7.5.3   Lessons From Amazon.com
7.5.4   Risks and Recommendations

Chapter 8. Forecasts/Recommendations/Conclusions
8.1     Global Market Drivers
8.1.1   Forecasts
Graph 14.       Global Market Revenue for LBS (billions), 2004-2010
Graph 15.       Percentage of Global Revenue for Data Services, 2004-2010
Graph 16.       Average LBS Revenue Per Subscriber, 2004-2010
Graph 17.       Global LBS Subscribers, 2004-2010
8.2     Recommendations
8.2.1   Integration         Data-Driven Applications
Table 11.       LBS Success Factors         Simplifying Application Development         Business Logic         Presentation Layer         Intuitive User Interfaces
8.3     An Integrated Approach
8.3.1   Key Application Success Factors
8.3.2   Functionality Packaging
Table 12.       Packaging Essentials
8.3.3   Niche Product Marketing
Graph 18.       Revenue Share Estimate
8.4     LBS Business Case Development
8.5     Applications Defined
8.5.1   Business Models
8.5.2   Flexible Platforms
8.6     Safety and Security
8.7     Privacy
8.8     Conclusion

Companies and Organizations Mentioned
@Road, 3GPP2, AccuWeather.com, AirFlash, AltaMap, Amazon.com, ArcLocation, AT&T, Autodesk, AvantGo, Bell Mobility, Bluetooth, Bygrave, CDG.org, Cingular, CPS, Cubistix, Department of Defense, Department of Transportation, diAx, E Plus, EMbience, Ericsson, European Space Association, Evalueserve, FCC, gate5, GlobalDining, gpmobile, GSM Association, GSM World, IBM, InfoSpace.com, In-Stat, IntelliWhere, IQorder.com, J-Phone, KDDI, Kivera, KTF,LIF. LocatioNet. map24 U.S.A., MapInfo, Maporama, MapPoint, MapQuest, Maptuit, McDonald's, Microsoft, MPT, Mobilkom Austria, Motorola, NASA, NATO, Nextel, Nokia, Nortel, NTT DoCoMo, O2, ObjectFx, OmniSky, Open GIS Consortium, Open Mobile Alliance, OpenMotion LS, Orange, Parlay Group, Personalization Consortium, Portable Internet, Qualcomm, Secom, SignalSoft, SK Telecom, Smartnav, SmartTrust, SnapTrack, Sprint PCS, Sunrise, Telcontar, Tele Atlas, TeleSpatia, Telia Mobile, TeliaSonera, T-Mobile, TruePosition, U.S. Coast Guard, United Nations, USCG Navigation Center, Verizon, VIAG Interkom, Vindigo, Vodafone, Webraska, Whereify, Wi-Fi Alliance.


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EDGE: assessing the business case for implementing an EDGE solution, 2005-2010

Another new report from visiongain

EDGE was positioned as a high-speed data solution for GSM operators, especially those in the US and Latin American markets, without the spectrum to support WCDMA deployments. However, it has recently seen traction with mobile operators in Europe, Asia and Africa, as well.

In 2005, the number of deployments across the globe is set to continue to increase, moving it beyond its initial role as a technology "filler" to compete with cdma2000. So why is everyone suddenly looking back to a technology they should have considered before 3G?

In the latest visiongain report "EDGE: assessing the business case for implementing an EDGE solution, 2005-2010", the reasons behind this trend of "backward deployment" are investigated. In addition, the report also reveals that whilst EDGE is being deployed by a large number of operators it is not of benefit to all of them.

Is EDGE the right offering for your technology and product mix? Through specific criteria detailed in this report determine whether you will benefit from deploying EDGE or not.

Find out:

- Why operators are looking at EDGE and why EDGE is seeing increasing commitments worldwide
- The current attitudes of European operators towards EDGE
- Who stands to benefit most from EDGE
- How is the lack of a broad range of EDGE-capable handsets affecting the market?
- About the experience of key North American operators with EDGE

This 100+ page report analyses EDGE's comparison to, and positioning with, technologies including GPRS, WCDMA, cdma2000, and cdma20001x EV-DV. Find out how, deployed with the right applications, EDGE can sustain a number of lower capacity sessions and enhance your current offerings.

At this critical juncture in the EDGE roadmap, visiongain provides an analysis of the commercial and technological opportunities and threats surrounding the EDGE business case, as well as subscriber forecasts through to 2010.

For more information, contact mailto:[EMAIL PROTECTED]


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