Article: 
"Use Simple Postcards To Generate Low-Cost Prospect Leads" 
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Bob Leduc
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Simple Postcards Generate Low-Cost Prospect Leads 
Copyright 2004 Bob Leduc 
http://BobLeduc.com 

The postcard is a highly effective business tool you can use 
to generate prospect leads for a very low cost. Even the 
smallest business on a tight advertising budget can afford 
to implement a successful postcard mailing campaign.

Postcards are simple to use and easy to prepare. You can 
have postcards in the mail within a few days of making your 
decision to send them. And... you will start getting replies 
from postcards within two or three days of mailing them.

Generate Prospect Leads Instead of Trying to Close Sales

Don't try to close sales directly from a postcard. They 
don't have enough space to provide all the information a 
prospect needs to make a buying decision. Instead, use your 
postcards is to generate sales inquiries, store visits, or 
web site traffic from qualified, interested prospects.

Everybody Reads These Postcards

The most effective message on a postcard is very brief. It 
presents just one major benefit the reader can gain and 
tells the reader exactly what to do to get more information.

Nearly all of the people who get your postcard will read it 
...if you keep your message brief. Recipients don't have to 
open an envelope and unfold a letter or brochure to see your 
message. A postcard is delivered with the message already in 
front of their eyes - ready to read. That's one of the major 
reasons why postcards are so effective.

The postcard format guarantees you will never lose prospects 
who would be interested in your offer ...but won't take the 
time to open an envelope to read it. These same prospects 
will read your offer when you deliver it "already opened" on 
a postcard.

Special Low Postage Rate in The US

In the US there's even a special postage rate for postcards. 
You can send your postcards by First Class Mail for just 23 
cents - if you make them no smaller than 3 1/2 inches high 
by 5 inches wide and no larger than 4 1/4 inches high by 6 
inches wide.

Highly Cost-Effective Outside of The US

Most countries outside of the US do not offer a low-cost 
postage rate for postcards. However, many non-US business 
owners tell me they find it very cost-effective to use 
postcards for business purposes - even without a low-cost 
postage rate.

That's probably because postcards are seldom used for 
business purposes outside of the US. Therefore, they attract 
more attention than in the US where postcards are frequently 
used for business purposes.

Don't overlook the power of a simple postcard the next time 
you want a highly-effective but low-cost way to generate 
sales leads, store visits or web site traffic.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: http://BobLeduc.com 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


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