New Article: 
"4 Easy Ways to Boost Your Sales" 
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Bob Leduc

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4 Easy Ways to Boost Your Sales 
Copyright 2004 Bob Leduc 

Here are 4 easy ways you can boost your sales for little or 
no new expense ...and without making major changes in your 
selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services. 
They don't even want what those products or services do for 
them. What they really want is to gain the specific feeling 
they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters 
and other selling presentations. Emphasize the feelings 
produced by using your product instead of talking about what 
your product is - or how it works.

Tip: Convert the benefits delivered by your product or 
service into vivid word pictures. Then put your prospect in 
the picture by dramatizing what it feels like to be enjoying 
those benefits.

Example, if you sell financial products, describe what it 
feels like to enjoy an affluent life style without debt.

2. Keep Communicating With Your Previous Non-Buyers

You've heard it before - but I'll say it here again. Most 
prospective customers will not buy the first time they see 
or hear about your product or service. You're losing a lot 
of sales if you do not persistently follow up with those 

Your follow up procedure can be as simple as periodically 
contacting them with a new offer. Or it can be more complex 
like distributing a newsletter or providing updated product 

Tip: You cannot follow up with prospects if you don't know 
how to reach them. Set up a system for collecting the names 
and contact information of all prospects who do not buy from 

Example, offer a special report, a list of sources or some 
other valuable information your prospects cannot get 
anywhere else. Deliver it only by email or postal mail so 
you can get their contact address.

3. Encourage Questions

Questions from prospects may be a nuisance. But answering 
them can be very profitable.

Prospective customers only take time to ask questions when 
they have a high level of interest in your product or 
service. Providing a satisfactory answer to a prospect's 
question often leads directly to a sale.

Invite prospects to ask questions when in live selling 
situations. And make it easy for them to ask questions when 
they are not ...such as at your web site. For example, list 
a phone number or email address where you or someone else 
can answer their questions.

Tip: Include a Questions and Answers page on your web site 
with answers to frequently asked questions. It will reduce 
the number of questions you have to answer individually.

4. Make Buying Easier

Every non-essential action in the buying process is an 
opportunity for the customer to reverse their decision 
...causing you to lose the sale.

Look for ways you can make your buying procedure easier and 
faster. For example, many marketers use a multi-step 
shopping cart to get online orders when a simple online 
order form would do the job with just 1 or 2 quick clicks.

Tip: Don't ask for unnecessary information during the 
ordering process. Instead, send a personalized "thank you" 
message after the sale and include a brief request for the 

These 4 selling tactics may not be new to you. But are you 
using all (or any) of them? If not, they can easily boost 
your sales ...for little or no new expense - and without 
making major changes in your sales process.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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