Publishing Guidelines:  You are welcome to publish this article in its 
entirety, electronically, or in print fre*e of charge, as long as you include my 
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sites.  Please send a courtesy link or email where you publish to 
[EMAIL PROTECTED]

Title: Top Ten Reasons to Write Articles to Publicize your Business - Part 1
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-119.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: online promotion/marketing

Description: If you have spent time and money down the drain waiting for 
"word of mouth" to kick in, or multiple hours on networking meetings, you may want 
to investigate this number one way to publicize your service. Beginners 
welcome. And, once you learn the skills, you can delegate it all to your office 
assistant. Here's the Top Ten Reasons.

Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet 
promotion, book coaching, San Diego, eBook, online marketing, free articles, 
increase online sales, web site marketing, build web traffic, marketing 
services, write ezine, increase targeted web traffic, web site headlines, benefits and 
features for client, features, marketing tips, eBook marketing, submit ezine, 
Web promotion, ecommerce

Words: 760

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 140 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
==================                      
Top Ten Reasons to Write Articles to Publicize your Business - Part 1
Judy Cullins  2004 All Rights Reserved.

If you have spent time and money down the drain waiting for "word of mouth" 
to kick in, or multiple hours on networking meetings, or high-cost direct mail 
campaigns, you may want to investigate this number one way to publicize your 
service. 

Beginners welcome. And, once you learn the skills, you can delegate it all to 
your office assistant.

Here's the Top Ten Reasons to Write Articles to Publicize your Business:

1. It's totally free. 

Once you subscribe to 5-10 opt-in ezines such as 
[EMAIL PROTECTED], [EMAIL PROTECTED], or 
[EMAIL PROTECTED], you can start submitting your professionally edited articles that 
relate 
to your service or products. For a list of many more ePublishers in all 
categories, check out the "How to Market your Business Online" eBook. 

You will get many emails from other authors too, so make your articles' email 
a separate one from your business account. This number one free publicity 
will bring many targeted visitors to your site where you present a link to 
information about your coaching or other services.

2. You can reach from 10,000 to 500,000 of your targeted audience each day 
that you submit an article.

These people subscribe to the opt-in ezines and surf the top sites in their 
fields to get free information. When your articles get published, you will be 
at the top of well-known online small business people who provide a great 
service.  

Remember Bill Gates prediction: After 2000, you either take your business 
Online, or you won't have one.

3. You will spend far less time promoting Online than more traditional ways.

When you spend your time each week writing a short article from 300-800 words 
(about an hour for each), you can then delegate the submissions to your 
low-cost office computer assistant. Total time promoting? Less than six hours a 
week. 

This is the best money I spend because after the initial submissions, my 
assistant's time to submit to ezines is less than 10 minutes per time.  And that's 
to 60 plus opt-in ezines.  Submitting to Web sites takes more time, maybe 
10-15 minutes for each site. We started submitting to 10 Web sites. Four years 
later we submit to fifty-seven plus. To save time, we submit two articles at 
once. Many sites carry over 100 of my articles.  The more, the merrier, because 
these not only put you in the top ten sites through the search engines, but 
bring you many new potential clients.

4. Submitting articles is 7 times as effective as any other promotion because 
when you submit many articles, you become known as an expert. 

You may start with just two or three, but each week after creating a new one 
with a different angle or audience, this outstanding viral marketing technique 
will bring many new opportunities because many of the people who read them 
will contact you to publish on their site. See how the good word spreads? 

Submitting articles is part of the "Big Three Marketing Machine." A special 
report that illustrates how you can succeed far more than you dreamed of by 
coordinating your sales-driven Web site, your articles, and your service and 
products. 

5. You can raise your own ezine subscribers from 10-25 every time you submit 
an article to multiple opt-in ezines. 

If you submit four or five articles a month to 15 ezines, each with about 
1000 subscribers, you will reach 60,000 readers.

The beauty of this benefit is that your ezine and articles work as a team, 
both catapulting your eventual sales successes. When you put your free offer for 
your ezine in your signature file that accompanies each article you send out, 
online lookers become online buyers eventually. 

After reading six or seven of your ezines, your targeted audience who came to 
you through these articles, trusts you more, believes in you, and finally 
becomes a client or customer.

Part two of this article is available at 
www.bookcoaching.com/freearticles/article-120.shtml.

This list could go on, because as one person sees your articles, they make 
offers you can't refuse. You will get published in other author's books such as 
in the shameless promoter, Debbie Allen's new Online Promotion book, you'll 
get offers for email and radio interviews, offers from print magazines, get new 
teleclass guest appearances, and even get asked to contribute a column on 
related sites.

Writing and submitting articles is the friendliest way I know of promoting 
Online. When you are ready, give it a chance.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "Internet Business Marketing Marathon" - Teleclass
$15 - Sept 30, 5pm PT / 8pm ET
www.bookcoaching.com/teleclasses.shtml
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622


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