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Title: Top Ten Reasons to Write Articles to Publicize your Business - Part 1
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Article URL: www.bookcoaching.com/freearticles/article-119.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: online promotion/marketing
Description: If you have spent time and money down the drain waiting for
"word of mouth" to kick in, or multiple hours on networking meetings, you may want
to investigate this number one way to publicize your service. Beginners
welcome. And, once you learn the skills, you can delegate it all to your office
assistant. Here's the Top Ten Reasons.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, book coaching, San Diego, eBook, online marketing, free articles,
increase online sales, web site marketing, build web traffic, marketing
services, write ezine, increase targeted web traffic, web site headlines, benefits and
features for client, features, marketing tips, eBook marketing, submit ezine,
Web promotion, ecommerce
Judy Cullins, M.A.
P.S. To receive a complete list of over 140 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Reasons to Write Articles to Publicize your Business - Part 1
Judy Cullins © 2004 All Rights Reserved.
If you have spent time and money down the drain waiting for "word of mouth"
to kick in, or multiple hours on networking meetings, or high-cost direct mail
campaigns, you may want to investigate this number one way to publicize your
Beginners welcome. And, once you learn the skills, you can delegate it all to
your office assistant.
Here's the Top Ten Reasons to Write Articles to Publicize your Business:
1. It's totally free.
Once you subscribe to 5-10 opt-in ezines such as
[EMAIL PROTECTED], [EMAIL PROTECTED], or
[EMAIL PROTECTED], you can start submitting your professionally edited articles that
to your service or products. For a list of many more ePublishers in all
categories, check out the "How to Market your Business Online" eBook.
You will get many emails from other authors too, so make your articles' email
a separate one from your business account. This number one free publicity
will bring many targeted visitors to your site where you present a link to
information about your coaching or other services.
2. You can reach from 10,000 to 500,000 of your targeted audience each day
that you submit an article.
These people subscribe to the opt-in ezines and surf the top sites in their
fields to get free information. When your articles get published, you will be
at the top of well-known online small business people who provide a great
Remember Bill Gates prediction: After 2000, you either take your business
Online, or you won't have one.
3. You will spend far less time promoting Online than more traditional ways.
When you spend your time each week writing a short article from 300-800 words
(about an hour for each), you can then delegate the submissions to your
low-cost office computer assistant. Total time promoting? Less than six hours a
This is the best money I spend because after the initial submissions, my
assistant's time to submit to ezines is less than 10 minutes per time. And that's
to 60 plus opt-in ezines. Submitting to Web sites takes more time, maybe
10-15 minutes for each site. We started submitting to 10 Web sites. Four years
later we submit to fifty-seven plus. To save time, we submit two articles at
once. Many sites carry over 100 of my articles. The more, the merrier, because
these not only put you in the top ten sites through the search engines, but
bring you many new potential clients.
4. Submitting articles is 7 times as effective as any other promotion because
when you submit many articles, you become known as an expert.
You may start with just two or three, but each week after creating a new one
with a different angle or audience, this outstanding viral marketing technique
will bring many new opportunities because many of the people who read them
will contact you to publish on their site. See how the good word spreads?
Submitting articles is part of the "Big Three Marketing Machine." A special
report that illustrates how you can succeed far more than you dreamed of by
coordinating your sales-driven Web site, your articles, and your service and
5. You can raise your own ezine subscribers from 10-25 every time you submit
an article to multiple opt-in ezines.
If you submit four or five articles a month to 15 ezines, each with about
1000 subscribers, you will reach 60,000 readers.
The beauty of this benefit is that your ezine and articles work as a team,
both catapulting your eventual sales successes. When you put your free offer for
your ezine in your signature file that accompanies each article you send out,
online lookers become online buyers eventually.
After reading six or seven of your ezines, your targeted audience who came to
you through these articles, trusts you more, believes in you, and finally
becomes a client or customer.
Part two of this article is available at
This list could go on, because as one person sees your articles, they make
offers you can't refuse. You will get published in other author's books such as
in the shameless promoter, Debbie Allen's new Online Promotion book, you'll
get offers for email and radio interviews, offers from print magazines, get new
teleclass guest appearances, and even get asked to contribute a column on
Writing and submitting articles is the friendliest way I know of promoting
Online. When you are ready, give it a chance.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "Internet Business Marketing Marathon" - Teleclass
$15 - Sept 30, 5pm PT / 8pm ET
FRE.E "The Book Coach Says..." or Business Tip of the Month
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