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[EMAIL PROTECTED]

Title: Headlines Bring Sales--Where and How to Use Them - Part 1
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach  works with 
small business people who want to make a difference in people's lives, build 
their credibility and clients, and make a consistent life-long income. Author 
of 10 eBooks including "Write your eBook Fast," "How to Market your Business on 
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers 
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip 
of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

Article URL: www.bookcoaching.com/freearticles/article-100.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Online & Web Marketing / Writing

Description: Headlines are short vital statements to stimulate your potential 
customers and clients to take action. That means sales! Your benefit-driven 
headlines are your 24/7 sales team working for your while you relax your 
favorite way. Without them, your ezine ads, email promotions, special reports, 
eBooks, book and article titles, chapter titles, ezines and print newsletters, and 
Web site will not pull visitor attention, trust, credibility, traffic or 
sales.

Key words: Online promotion, Online marketing, promoting online, target 
buyers, benefit-driven headlines, Web site sales, increase online sales, increase 
web sales, book coaching, book coach, ezine, web headlines, ezine headlines

Words: 578

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 140 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
==========
Headlines Bring Sales--Where and How to Use Them - Part 1
Judy Cullins 2004 All Rights Reserved

Headlines are short vital statements to stimulate your potential customers 
and clients to take action. That means sales! Since you only have 10 seconds to 
attract your visitor or reader, create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working for your while 
you relax your favorite way.

Without them, your ezine ads, email promotions, special reports, eBooks, book 
and article titles, chapter titles, ezines and print newsletters, and Web 
site will not pull visitor attention, trust, credibility, traffic or sales.

Headlines bring far more sales than the copy following them. Perhaps you are 
a skimmer too. Skimmers usually just read the headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or Web sites. 
They lose contacts and sales because they don't use a benefit-driven headline at 
the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS 
THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

Start with the benefit in capital letters. Make a free offer to get people to 
visit your Web site. Include contact information in hyper links. Make your ad 
5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.

2.  SUBJECT LINE IN YOUR OUTGOING EMAIL

Make sure your headline includes a benefit for the product, the teleclass, 
the seminar or service you are promoting. Over 50% of outgoing messages are 
never opened because the subject line doesn't inspire or stimulate the audiences' 
curiosity.

So many professionals just put an announcement in the subject line such as 
"Upcoming Programs." Not specific enough, nor motivating enough to make me want 
to open the email.

Here's a few winners: Quadruple your Sales in 4 Months with Articles 
Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, 
or for an ezine, don't just put its name in subject line, put its feature 
article in with a abbreviated ezine name and ....

3. FREE SPECIAL REPORTS AND ARTICLES

These 2-6 page informational, how-to pieces help promote your business 
Online. Send one every month or so to follow up your email group lists.

Your article title is your headline. Best titles include a benefit and 
audience. People want to know what's in for them before they invest their valuable 
time to read it. Don't lose them with a weak title. Which of these are 
powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to 
Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into 
Buyers?"

Within the body of the piece use headlines to inspire and motive the reader 
to keep reading to get their questions answered. The reason they read your 
article is to learn how to solve their problem. Headlines organize and guide your 
reader to make it easy for him/her to read. With appreciation for your useful 
article they may click on your product or service to buy you offer in your 
signature file at the bottom.

Within "The BIG 3 Marketing Machine" report, this headline pulls reader 
action: "Leverage your Sales Through a Short Headline."

When you add zesty, power-packed headlines to anything your write or use to 
promote yourself and your business, you will attract your target potential 
buyers who evolve into buyers.  Part two of this article is available; contact 
[EMAIL PROTECTED]
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "How to Market your Books and Business Online with Articles" - 
Teleclass
Oct. 28 & Nov. 11, 5pm PT / 8pm ET -- www.bookcoaching.com/teleclasses.shtml
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622m


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