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Title: Headlines Bring Sales--Where and How to Use Them - Part 1
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with
small business people who want to make a difference in people's lives, build
their credibility and clients, and make a consistent life-long income. Author
of 10 eBooks including "Write your eBook Fast," "How to Market your Business on
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip
of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-100.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online & Web Marketing / Writing
Description: Headlines are short vital statements to stimulate your potential
customers and clients to take action. That means sales! Your benefit-driven
headlines are your 24/7 sales team working for your while you relax your
favorite way. Without them, your ezine ads, email promotions, special reports,
eBooks, book and article titles, chapter titles, ezines and print newsletters, and
Web site will not pull visitor attention, trust, credibility, traffic or
Key words: Online promotion, Online marketing, promoting online, target
buyers, benefit-driven headlines, Web site sales, increase online sales, increase
web sales, book coaching, book coach, ezine, web headlines, ezine headlines
Judy Cullins, M.A.
P.S. To receive a complete list of over 140 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Headlines Bring Sales--Where and How to Use Them - Part 1
Judy Cullins ©2004 All Rights Reserved
Headlines are short vital statements to stimulate your potential customers
and clients to take action. That means sales! Since you only have 10 seconds to
attract your visitor or reader, create headlines to make ultimate sales.
Your benefit-driven headlines are your 24/7 sales team working for your while
you relax your favorite way.
Without them, your ezine ads, email promotions, special reports, eBooks, book
and article titles, chapter titles, ezines and print newsletters, and Web
site will not pull visitor attention, trust, credibility, traffic or sales.
Headlines bring far more sales than the copy following them. Perhaps you are
a skimmer too. Skimmers usually just read the headline.
How to Use Headlines
1. EZINE ADS
Many businesses write ads and place them in strategic ezines or Web sites.
They lose contacts and sales because they don't use a benefit-driven headline at
the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS
THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."
Start with the benefit in capital letters. Make a free offer to get people to
visit your Web site. Include contact information in hyper links. Make your ad
5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.
2. SUBJECT LINE IN YOUR OUTGOING EMAIL
Make sure your headline includes a benefit for the product, the teleclass,
the seminar or service you are promoting. Over 50% of outgoing messages are
never opened because the subject line doesn't inspire or stimulate the audiences'
So many professionals just put an announcement in the subject line such as
"Upcoming Programs." Not specific enough, nor motivating enough to make me want
to open the email.
Here's a few winners: Quadruple your Sales in 4 Months with Articles
Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional,
or for an ezine, don't just put its name in subject line, put its feature
article in with a abbreviated ezine name and ....
3. FREE SPECIAL REPORTS AND ARTICLES
These 2-6 page informational, how-to pieces help promote your business
Online. Send one every month or so to follow up your email group lists.
Your article title is your headline. Best titles include a benefit and
audience. People want to know what's in for them before they invest their valuable
time to read it. Don't lose them with a weak title. Which of these are
powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to
Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into
Within the body of the piece use headlines to inspire and motive the reader
to keep reading to get their questions answered. The reason they read your
article is to learn how to solve their problem. Headlines organize and guide your
reader to make it easy for him/her to read. With appreciation for your useful
article they may click on your product or service to buy you offer in your
signature file at the bottom.
Within "The BIG 3 Marketing Machine" report, this headline pulls reader
action: "Leverage your Sales Through a Short Headline."
When you add zesty, power-packed headlines to anything your write or use to
promote yourself and your business, you will attract your target potential
buyers who evolve into buyers. Part two of this article is available; contact
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "How to Market your Books and Business Online with Articles" -
Oct. 28 & Nov. 11, 5pm PT / 8pm ET -- www.bookcoaching.com/teleclasses.shtml
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622m
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