"7 High-Powered Selling Tactics To Boost Your Sales " 
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Bob Leduc

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7 High-Powered Selling Tactics To Boost Your Sales 
Copyright 2004 Bob Leduc 

Here are 7 high-powered selling tactics many businesses 
overlook or ignore. How many do you use?

1. Create Higher Priced Offers

You can boost your average size sale by combining 2 or more 
related products or services into a Special Combination 
Package. Price this combination package lower than the 
total cost of buying each item separately - and promote it 
as a Special Offer.

Tip: Don't complicate your package offer by including an 
option to buy any items separately. Limiting customers to a 
simple "yes" or "no" decision generates more sales than 
confusing them with a "yes", "no" or "which one" decision.

2. Tone Down Your Claims

Avoid making any claim about your product or service that 
sounds exaggerated ...even if it is true. When your claim 
sounds too good to be true, your prospective customers will 
assume it's not true - and they won't buy. Reduce any bold 
claims to a more believable level.

Tip: Express numerical claims as odd numbers with fractions 
or decimals. For example, "Our clients save 17.7 percent" 
sounds more believable than "Our clients save 20 percent" 
...even if 20 percent is the accurate number.

3. Trivialize Your Price

Demonstrate a low cost for your product or service by 
breaking down the price to its lowest time increment. For 
example, "$349 per year" frightens many customers away. But 
presenting it as "Enjoy all of this for less than 96 cents 
a day" attracts them to the low cost.

4. Reveal Who You Are

Prospective customers are more likely to buy a product or 
service from a business when they can reach the person 
responsible for operating the business.

Make it easy for prospects and customers to reach you. 
Publicize your real name and personal contact information. 
Include your name, address and phone number on everything 
you use to promote business ...including your web pages and 
email messages. Few prospects will actually contact you. 
But more will buy because they know they CAN contact you if 
they have a problem.

5. Provide Fast Answers

Answer inquiries and questions from prospective customers 
quickly ...while their level of interest is high.

If you find yourself personally answering a lot of 
questions, post the answers to your most frequently asked 
questions on a Questions and Answers page at your web site.

A Q&A page enables your customers to get fast answers to 
their questions while reducing the number of questions you 
have to answer individually. But it deprives you of an 
opportunity to impress your prospects with the personal 
attention that usually leads to an immediate sale.

6. Welcome Complaints From Unhappy Customers

Don't avoid complaining customers. Give them priority 
attention. Unhappy customers or clients who complain help 
you grow your business.

Complaining customers are giving you an opportunity to 
resolve their problem and keep them as a customer. They're 
also alerting you to a problem you need to correct before 
it causes you to lose business from other prospects and 

7. Make Testing A Habit

Continually measure and compare the results of your 
advertising and promotional efforts. Continual testing 
enables you to make adjustments to improve your total 
performance. It pays off in higher profits and reduced 
financial risk.

Many successful businesses use an 80/20 formula for 
testing. They invest 80 percent of their advertising budget 
in proven promotions and 20 percent in testing new 
variations. This formula generates a constant stream of 
profitable business from proven promotions while it forces 
the business to continually test and find ways to produce 
better results.

These 7 simple selling tactics are easy to use and highly 
effective. They will quickly boost your sales volume and 
profit - without increasing your expenses.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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