"7 High-Powered Selling Tactics To Boost Your Sales "
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7 High-Powered Selling Tactics To Boost Your Sales
Copyright 2004 Bob Leduc
Here are 7 high-powered selling tactics many businesses
overlook or ignore. How many do you use?
1. Create Higher Priced Offers
You can boost your average size sale by combining 2 or more
related products or services into a Special Combination
Package. Price this combination package lower than the
total cost of buying each item separately - and promote it
as a Special Offer.
Tip: Don't complicate your package offer by including an
option to buy any items separately. Limiting customers to a
simple "yes" or "no" decision generates more sales than
confusing them with a "yes", "no" or "which one" decision.
2. Tone Down Your Claims
Avoid making any claim about your product or service that
sounds exaggerated ...even if it is true. When your claim
sounds too good to be true, your prospective customers will
assume it's not true - and they won't buy. Reduce any bold
claims to a more believable level.
Tip: Express numerical claims as odd numbers with fractions
or decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.
3. Trivialize Your Price
Demonstrate a low cost for your product or service by
breaking down the price to its lowest time increment. For
example, "$349 per year" frightens many customers away. But
presenting it as "Enjoy all of this for less than 96 cents
a day" attracts them to the low cost.
4. Reveal Who You Are
Prospective customers are more likely to buy a product or
service from a business when they can reach the person
responsible for operating the business.
Make it easy for prospects and customers to reach you.
Publicize your real name and personal contact information.
Include your name, address and phone number on everything
you use to promote business ...including your web pages and
email messages. Few prospects will actually contact you.
But more will buy because they know they CAN contact you if
they have a problem.
5. Provide Fast Answers
Answer inquiries and questions from prospective customers
quickly ...while their level of interest is high.
If you find yourself personally answering a lot of
questions, post the answers to your most frequently asked
questions on a Questions and Answers page at your web site.
A Q&A page enables your customers to get fast answers to
their questions while reducing the number of questions you
have to answer individually. But it deprives you of an
opportunity to impress your prospects with the personal
attention that usually leads to an immediate sale.
6. Welcome Complaints From Unhappy Customers
Don't avoid complaining customers. Give them priority
attention. Unhappy customers or clients who complain help
you grow your business.
Complaining customers are giving you an opportunity to
resolve their problem and keep them as a customer. They're
also alerting you to a problem you need to correct before
it causes you to lose business from other prospects and
7. Make Testing A Habit
Continually measure and compare the results of your
advertising and promotional efforts. Continual testing
enables you to make adjustments to improve your total
performance. It pays off in higher profits and reduced
Many successful businesses use an 80/20 formula for
testing. They invest 80 percent of their advertising budget
in proven promotions and 20 percent in testing new
variations. This formula generates a constant stream of
profitable business from proven promotions while it forces
the business to continually test and find ways to produce
These 7 simple selling tactics are easy to use and highly
effective. They will quickly boost your sales volume and
profit - without increasing your expenses.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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