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Title: If you Sell a Product, Use Online Marketing - Part 1
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with
small business people who want to make a difference in people's lives, build
their credibility and clients, and make a consistent life-long income. Author
of 10 eBooks including "Write your eBook Fast," "How to Market your Business on
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip
of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-101.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online Marketing
Description: Entrepreneurs--when you offer your products via an
email campaign to get people to visit your Web site, or sell
directly through email, you reap many rewards--you create more
profit, spend a lot less time promoting and marketing, and get to
be known as the leader in your field.
Key words: Judy Cullins, san diego, book coach, bookcoaching,
Online promotion, email promotion, Website marketing,
Web site copywriting, promoting online, free Online publicity,
Targeted Web sales, target buyer, entrepreneurs, email
campaign, online distribution, online marketing
Judy Cullins, M.A.
P.S. To receive a complete list of over 140 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
If you Sell a Product, Use Online Marketing - Part 1
Judy Cullins Â2004 All Rights Reserved.
When you offer your products via an email campaign to get people to visit
your Web site, you reap many rewardsâyou create more profit, spend a lot less
time promoting and marketing, and get to be known as the leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal list. You
don't need a lot of Web pages. You need a home page with benefit-driven links to
your product sales letter.
>From your sales letter, you need a link to a secure place to order such as
ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages.
Most Web people would charge about $600 for this service. (Be sure to write your
home page and sales pages first before you contact a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my product or service?
Think what you can offer that's different and better than your competition.
If you said, "I'm the one who can help you make your book dream a
reality--faster, cheaper, and easier." That would set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you write a single
chapter with the essential "Seven Hot-Selling Points."
-Write each chapter fast, more focused, clear, compelling, and with less
edits with the "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and
tips, they will become aware of the products you offer, because at the end of
each article will be a link straight to your products sales message and order
They may not buy the first time, the second or even third time, but if you
keep your site updated with new information every few weeks and mark your site
that you have done so, your visitors will keep coming. Up to fifty percent will
4. Boost your leads fast.
Email promotion is by far the easiest and most successful of all promotion.
When you entice your different email groups with a testimonial or a free bonus
report, they will gladly leave their email address. Then, you will be able to
continue to stay in touch with them, month after month, year after year. Allow
them to download by autoresponder a free article related to your product.
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the many non-techie
ways to get people to visit you. After collecting email addresses from the
people you meet online or offline, send periodic messages to them, including free
You will attract thousands, even hundreds of thousands of your targeted
audience from all over the world. Your ezine or teleclasses can connect with people
outside your area because your subscribers or participants think so much of
you that they forward the good news to their friends and associates.
Because your Web site attracts only targeted buyers this translates to a much
higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or
other business ventures. A Web site makes you even more respected. Business
people expect you to have a Web site because 1) your Web site represents you,
your service and products. 2) they love the convenience and speed of Online
information and ordering.
In addition to your Web site, increase your sales channels to include office
promotion such as post cards, talks, teleclasses, or radio interviews. Offer
a free 800-telephone number for orders. For your site, include a "How to
Contact Us" section. Put it at the top of your ezine. One disappointed reader of my
ezine wanted my local telephone number listed beside my free 800 one.
Include contact information in your signature file at the bottom of all emails you
send out. Include it in your order pages your sales letters connect to. Always
make it easy for people to connect, and eventually buy.
If you are like me, you will enjoy keeping track of your increasing sales
each month. You will enjoy staying in touch with your potential buyers. People
Online are hungry for your information and product. Take the easy promotion road
and use Online today.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "How to Market your Books and Business Online with Articles" -
Oct. 28 & Nov. 11, 5pm PT / 8pm ET -- www.bookcoaching.com/teleclasses.shtml
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