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Title: Top Ten Ways to Write an Article to Promote your Book Online
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with
small business people who want to make a difference in people's lives, build
their credibility and clients, and make a consistent life-long income. Author of
10 eBooks including "Write your eBook Fast," "How to Market your Business on
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip
of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-08.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online Promotion
Description: So many authors spend a lot of time and money on promotion that
doesn't work. It's time to do what authors do best--write a short article.
Follow these ten steps to write an article top web sites will clamor for with a
link back to where your book is sold.
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,
self-published book, independent publishing, bookcoach, titles sell books, how to
write a book, publicize and promote your book, market your book online, ebook
promotion, book selling, book profits, free promotion.
Judy Cullins, M.A.
P.S. To receive a complete list of over 140 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Ways to Write an Article to Promote your Book Online
Judy Cullins Â2004 All Rights Reserved.
Dissatisfied with your book sales? With book signings, press releases, back
of the room sales?
So many authors spend a lot of time and money on promotion that doesn't work.
It's time to do what authors do best--write a short article. Follow these ten
steps to write an article top web sites will clamor for with a link back to
where your book is sold.
1. Choose a topic that relates to your book. Make sure this how-to article
has useful, needed information. One site who markets to professional speakers
just published your coach's article "What Makes One Book Out Sell Another?"
2. Know your article's thesis. The thesis is the number one solution your
article offers to its reader. In the introduction above, the thesis is stated in
the last line, "Use these 10 ways to write an article top web sites will
clamor for with a link back to where your book is sold."
3. Know your preferred audience. Just as your book has a target audience, so
should your article. One book, "How to Write Your E-Book or Other BookâFast!â
is a short, easy-to-read, step-by-step guide to assist professionals with
shortcuts to writing, publishing and selling their book.
4. Write a sparkling opening. Like a headline in a press release or on your
book's back cover, your first sentence should grab your readers by the collar
so they will keep reading. The opening could use a shocking fact, a question, a
benefit, or a compelling story right out of your book. Make the opening a
short paragraph, even a single line. Readers want short, concise, digestible
information, especially on the Internet.
5. Illustrate a need. Whatever your topic, show your readers why they need
your information. If you have written a book on listening, in your short article
discuss how much is at stake for not listening such as divorce or lost
business. You may also share the benefits.
6. Give a brief background of the problem or situation you will solve. One
client wrote a book, "The Cure for Multiple Sclerosis." She shares that over 2
million people worldwide with Multiple Sclerosis are diagnosed incurable, that
doctors are pressured to use pharmaceuticals, and that the health industry is
not about getting people well, but about making money.
7. Share the problems that result. In "The Cure for Multiple Sclerosis," the
problem is that most people rely on western medicine, which does not have the
answers. Big money is not spent on alternative or complementary ways to
prevent and cure chronic diseases, so people with problems get drugs that deplete
the immune system.
8. Give the solution. Your book offers solutions to your reader's challenges
or problems. So must your article. Show your readers how to get excellent
health, how they can write a book, make more money, or have better relationships.
9. Show your online readers where to get the solution and how. The article,
"How to Listen at Work," needs to suggest where to go or what to do next. You
may name a quality book to read (maybe your book!). Mention a seminar or
training, or recommend a coach. You may even mention a web site address or 800
10. Place your article on as many high traffic Internet sites and Opt-in
(no-spam) Ezines as you can. Just as feature articles in newspapers are seven
times as powerful as advertising, so is your article seven times as powerful
as other promotion. People are looking for free information Online. That's the
major reason they surf!
So, now that you know how to write a short article, put it to work for you
and submit it to the 400,000 opt-in ezines and top web sites in your field to
promote your book.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: Complimentary Teleclass" Use Speaking and Writing to Market your
Nov. 18, 5-6:30pm PST -- www.bookcoaching.com/teleclasses.shtml
FRE.E "The Book Coach Says..." or Business Tip of the Month
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