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Title: How to Write a Short Article Under 500 Words
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with 
small business people who want to make a difference in people's lives, build 
their credibility and clients, and make a consistent life-long income. Author of 
10 eBooks including "Write your eBook Fast," "How to Market your Business on 
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers 
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip 
of the Month at and over 145 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

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Category: Writing / Publishing / Under 500 Words

Description: Online publishers, ezine subscribers, and Web visitors want 
short, useful information. Use this "500-Word Article Formula" to create trusting, 
confident, and lifelong clients and customers.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, epublishing, titles sell books, how 
to write a book, publicize and promote your book, writing ebook, under 500 
words, publishing, writing

Words: 503

Judy Cullins, M.A.

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How to Write a Short Article Under 500 Words
Judy Cullins 2004 All Rights Reserved.

Online publishers, ezine subscribers, and Web visitors want short, useful 
information. Use this "500-Word Article Formula" to create trusting, confident, 
and lifelong clients and customers.

How to Write this Short Article

1.  Create a benefit-driven title so people will open your email. Put pizzazz 
into your title. Dare to be outrageous!

2.  Create a snappy one to three-sentence introduction preceded by a hook. 
Include what's in it for your audience. How will your article improve their 
lives or business?

3.  Know your article's purpose and specific audience and narrow your slant 
or focus just for them.

This article's audience includes business people who want to promote their 
product or service through a short article. It appeals to small business people, 
professionals, coaches, or consultants who have a book or service to sell. It 
appeals to Web site publishers and opt-in (no spam) ezine publishers who want 
free articles to attract new customers.

4.  Write an outline with four to six major points you want to make before 
you write.

My outline and headings for this article include the seven ways to write this 

1.  Write for Your Targeted Market.
2.  Write an Outline First
3.  Write Each Paragraph to Support Your Outline Headings
4.  Write An Outline With Four-Six Sub Points
5.  Write Two- Four Sentences for Each Paragraph
6.  Create Four-Six Paragraphs from Each Heading 
7.  Revise Copy Looking for Ways to Tighten Your Article

Remember each sentence must support the thesis statement, that's the one 
major benefit of how you will solve your reader's particular challenge. In this 
one, I give you 7 solutions for writing a short article.

Break down each paragraph into three standard-length sentences (15-17 words 
each). For drama, write one or two shorter sentences. One paragraph contains 
around 100 words. Five paragraphs of five sentences of 20 or less words will 
equal close to 500 words.

6.  Create Four to Six Paragraphs From Your Outline

All sub points must also support the thesis. Write concise, compelling 
paragraphs that explain and give examples.

If you write over 100 words, tighten your copy.  Leave out stories or 
analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most 
"is" verb forms and "ands." They slow the copy and the reader down, a cardinal 
sin in writing. Bored readers will leave. Instead, use vital, action verbs and 
colorful nouns.

7.  Revise Looking for Ways to Tighten Your Article

-  Use bullets to clarify and shorten copy
-  Reduce or eliminate quotes and anecdotes.
-  Replace -ly adverbs and adjectives with picture or feeling power verbs and 
-  Let go of superfluous words like "that."
-  Use one or two-syllable words for readable, direct copy.

For your conclusion, write only a sentence or two to either sum up or point 
out benefits. When you write under 500-word-articles of about one page, Online 
publishers, Web Masters and potential clients will read them, pass them on, 
and eventually buy from you.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: Complimentary Teleclass"Use Speaking and Writing to Market your 
Nov. 18, 5-6:30pm PST --
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