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Title: Top Seven Essential "Hot-Selling Points" To Implement Before Writing 
Chapter One
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with 
small business people who want to make a difference in people's lives, build 
their credibility and clients, and make a consistent life-long income. Author of 
10 eBooks including "Write your eBook Fast," "How to Market your Business on 
the Internet," and "Create your Web Site With Marketing Pizzazz," she offers 
free help through her 2 monthly ezines, The Book Coach Says...and Business Tip 
of the Month at and over 145 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

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Category: Writing / Publishing

Description: Every part of your book can be a sales tool. When
you include the below tips, you'll sell more books than you ever
dreamed of.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, titles sell books, how to write a 
book, publicize and promote your book, market your book online, ebook 
promotion, book selling, book profits, free promotion.

Words: 509

Judy Cullins, M.A.

P.S. To receive a complete list of over 140 free articles with autoresponder 
addresses go to
Top Seven Essential "Hot-Selling Points" To Implement Before Writing Chapter 
Judy Cullins 2004 All Rights Reserved.

Every part of your book can be a sales tool. When you include the below tips, 
you will have a roadmap to follow to keep your writing organized and 
compelling, and you'll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find 
out what audience wants/needs your book? What problems does your book solve 
for them? Create an audience profile and keep your audience's picture in front 
of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup 
For The Teenager, For The Prisoner, and other specific groups sold far more 
copies than the original Chicken

2. Write a sizzling book title and front cover. You have 4-10 seconds to hook 
your potential buyer. The cover itself sells more books than any other part. 
Bookstore buyers buy mainly by cover designs. Your title must compel your 
audience to buy. If you want an agent or publisher your title and subtitle are 

3. Write a thirty-second "tell and sell." You only have a few seconds to 
impress the media, the agent, the bookseller, and the individual buyer. Include 
your title, a few benefits, and the audience. Include a few sound bites that 
grab attention. You may also want to compare your book to a successful one. 
"Passion at Any Age" is the "Artist's Way" for seniors.

4. Write your back cover before you write your book. This is the second most 
important sales tool your book has to offer. Here you put compelling ad copy, 
benefits, testimonials, and a small blurb about you, the author. If your 
potential buyer likes it, they will buy on the spot. If they want more information, 
they will look inside at the introduction and table of contents.

If you write an electronic book (eBook) you can apply this information to 
your Web site sales letter.

5. Write your book introduction. Include the problem your audience has, why 
you wrote the book, and its purpose. In a few paragraphs include more specific 
benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a 
catchy one. If your reader can't understand the chapter title, then annotate 
it. Add some benefits or a sub title. In Passion at Any Age, the author put the 
word "passion" in each title. Which attracts you more? "Open Your Mind?" or 
"Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for 
feedback, resend them the same chapter and the table of contents of your book. Ask 
for a testimonial then. These influential contacts' testimonials will make 
your back cover an important sales tool.

Designing every part of your book to be a sales tool and a beacon to writing 
a focused, compelling, understandable, and enjoyable book is a must, before 
you write a single word.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: Complimentary Teleclass"Use Speaking and Writing to Market your 
Nov. 18, 5-6:30pm PST --
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