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Title: Know Your Editing Choices
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at and over 155 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

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Category: Writing / Publishing / Under 500 Words

Description: If you want to write a salable book, you will need some 
professional editing. Don't waste your time and money choosing the path that 
serve your needs.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, epublishing, titles sell 
books, how 
to write a book, publicize and promote your book, market your book online, 
ebook promotion, book selling, book profits, free promotion, information 
products, writing ebook, epublishing, editing

Words: 392

Judy Cullins, M.A.

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Know Your Editing Choices
Judy Cullins 2004 All Rights Reserved.

Each author has special editing needs.  To save yourself time and money, look 
at the choices below and decide which kind of editing suits your needs.

Line editing. 

Use this final professional edit after you have already revised your work 
three times. 

Your first revision excludes all redundancies, reducing your copy by 

In your second line edit, rework all the words and sentences so they are your 
finest. Reduce passive verb constructions (aim for 2-4%) and create 
relatively short sentences.  A standard sentence length is 15-17 words. Longer 
sentences with multiple phrases and clauses make the reader slow down to 
As the author, you want your reader to flow along with ease. In your final line 
edit look at your headings, paragraphs and transitions to make sure your 
message carries power through placement and is easy to read. Place your most 
dramatic words and phrases at the end of the sentence, the end of the paragraph 
at the end of the chapter. While charges vary, you can expect to pay $50 to 
$70 for this service from a professional.

Developmental editing. 

While you put your writing, ideas and sentences forth, a developmental editor 
will not just polish your syntax, but fill in gaps you don't want to take 
time for. It's practically like ghostwriting and you need to choose an editor 
specializes in either fiction or non-fiction. You can expect to pay around 
$65-$75 an hour.

Ghost writing. 

You give your topic, thesis or theme and chapter focuses to a person you want 
to finish the research, put it together in chapter form, and write it to sell 
well. Again, you need to hire a real professional who specializes in ghost 
writing for your kind of book, whether it is a novel, memoir, how-to, or 
history. Most ghostwriters don't write on speculation. Prices vary, but they 
usually hourly at around $65 up.

If you want to write a salable book, you will need some professional editing. 
If you have contacted a book coaching partner for ongoing format and writing 
input, you will already be a professional writer and only need a bit of line 
editing when your book is ready to publish. 

Don't waste your time and money choosing the path that doesn't serve your 
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Write your eBook or Other Book Fast!"
FRE.E "The Book Coach Says..." or Business Tip of the Month -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622

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