Article: 
"How to Boost Your Sales During The Holidays" 
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How To Boost Your Sales During The Holidays 
Copyright 2004 Bob Leduc 
http://BobLeduc.com 

You can maximize your sales during the Holidays ...even if 
you have to deal with more intense competition - or if you 
normally experience a drop in business because your products 
and services are not commonly used for "gift giving".

What's the best way to get the attention of prospective 
customers and clients during the Holiday Season - and to 
motivate them to buy from you?...

...Give Them an Irresistible Offer They Cannot Refuse

Everybody wants to get a "special deal". Most people don't 
expect to find one during the Holiday Season. Surprise them 
with a Special Holiday Offer.

Make your Special Offer as attractive as you can afford. The 
greater its value to customers the more sales it will 
generate.

Here are 5 different offers you can use for almost any 
product or service.

1. Special Holiday Discount: 
People don't expect discounts during the Holidays. Surprise 
them with an unexpected Holiday Discount Offer. It gets 
attention - and motivates many prospects to buy.

2. Special Combination Price: 
Combine several products or services for a price that's 
lower than the total cost of buying each item separately. A 
combination offer increases the number of orders you get and 
the size of your average sale.

It increases your number of sales by generating orders from 
prospects who were only "shopping around".

It increases the size of your average sale by motivating 
buyers to spend additional money to get the "good deal" of 
your Special Combination Package.

3. Complimentary Bonus: 
Offer to include a complimentary bonus with each purchase. 
It doesn't have to cost you very much so long as it has high 
perceived value to your customer.

For example, I recently visited a web site offering special 
interest travel books. They offered a map of any country as 
a complimentary bonus with each order. I'm sure the map cost 
the site owner much less than its perceived value to the 
customer.

4. Complimentary Fast Delivery: 
People want to receive something immediately after buying it 
...especially during the Holidays. You can motivate them to 
buy by offering complimentary fast delivery. For example, a 
company selling personalized desk accessories offers 
complimentary overnight shipping during the Holidays.

5. Bill Me Later or Bill My Credit Card Later Option: 
This offer generates many sales you normally wouldn't get 
during the Holiday Season. It removes the customer's concern 
about spending too much money right now.

Tip: Always include a deadline for your offer. Prospects are 
more likely to take immediate action when faced with the 
risk of missing your offer.

Advertise Your Special Holiday Offer

Your Holiday Offer is short-lived. So use advertising 
methods that produce fast results. For example, send a brief 
email or postcard announcement to your customer or prospect 
list. Place online and off line ads that will run 
immediately after you place them.

Tip for Internet Marketers: Announce your Special Holiday 
Offer prominently near the top of your home page. Something 
as simple as the words, "Special Holiday Discount", will 
grab your visitor's attention and draw them into your web 
site.

Everybody likes to get a "special deal". But they don't 
expect to find one during the Holiday Season. Surprising 
them with a Special Holiday Offer will motivate many 
hesitant prospects to buy.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: http://BobLeduc.com 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

------------------  End of Article  ------------------


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