"How to Boost Your Sales During The Holidays"
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How To Boost Your Sales During The Holidays
Copyright 2004 Bob Leduc
You can maximize your sales during the Holidays ...even if
you have to deal with more intense competition - or if you
normally experience a drop in business because your products
and services are not commonly used for "gift giving".
What's the best way to get the attention of prospective
customers and clients during the Holiday Season - and to
motivate them to buy from you?...
...Give Them an Irresistible Offer They Cannot Refuse
Everybody wants to get a "special deal". Most people don't
expect to find one during the Holiday Season. Surprise them
with a Special Holiday Offer.
Make your Special Offer as attractive as you can afford. The
greater its value to customers the more sales it will
Here are 5 different offers you can use for almost any
product or service.
1. Special Holiday Discount:
People don't expect discounts during the Holidays. Surprise
them with an unexpected Holiday Discount Offer. It gets
attention - and motivates many prospects to buy.
2. Special Combination Price:
Combine several products or services for a price that's
lower than the total cost of buying each item separately. A
combination offer increases the number of orders you get and
the size of your average sale.
It increases your number of sales by generating orders from
prospects who were only "shopping around".
It increases the size of your average sale by motivating
buyers to spend additional money to get the "good deal" of
your Special Combination Package.
3. Complimentary Bonus:
Offer to include a complimentary bonus with each purchase.
It doesn't have to cost you very much so long as it has high
perceived value to your customer.
For example, I recently visited a web site offering special
interest travel books. They offered a map of any country as
a complimentary bonus with each order. I'm sure the map cost
the site owner much less than its perceived value to the
4. Complimentary Fast Delivery:
People want to receive something immediately after buying it
...especially during the Holidays. You can motivate them to
buy by offering complimentary fast delivery. For example, a
company selling personalized desk accessories offers
complimentary overnight shipping during the Holidays.
5. Bill Me Later or Bill My Credit Card Later Option:
This offer generates many sales you normally wouldn't get
during the Holiday Season. It removes the customer's concern
about spending too much money right now.
Tip: Always include a deadline for your offer. Prospects are
more likely to take immediate action when faced with the
risk of missing your offer.
Advertise Your Special Holiday Offer
Your Holiday Offer is short-lived. So use advertising
methods that produce fast results. For example, send a brief
email or postcard announcement to your customer or prospect
list. Place online and off line ads that will run
immediately after you place them.
Tip for Internet Marketers: Announce your Special Holiday
Offer prominently near the top of your home page. Something
as simple as the words, "Special Holiday Discount", will
grab your visitor's attention and draw them into your web
Everybody likes to get a "special deal". But they don't
expect to find one during the Holiday Season. Surprising
them with a Special Holiday Offer will motivate many
hesitant prospects to buy.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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