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Title: Sell More Products and Services with Testimonials Author: Judy Cullins Copyright 2004. All Rights Reserved. Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:[EMAIL PROTECTED] Article URL: www.bookcoaching.com/freearticles/article-81.shtml Article Autoresponder: [EMAIL PROTECTED] Author Contact Email: [EMAIL PROTECTED] Category: Online Promotion Description: Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces? Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet promotion, book coaching, San Diego, eBook, online marketing, free articles, increase online sales, web site marketing, build web traffic, marketing services, write ezine, increase targeted web traffic, web site headlines, benefits and features for client, features, marketing tips, eBook marketing, submit ezine, Web promotion, ecommerce, ePublishing, viral marketing Words: 541 Thanks, Judy Cullins, M.A. P.S. To receive a complete list of over 155 free articles with autoresponder addresses go to www.bookcoaching.com/freearticles.shtml. ========= Sell More Products and Services with Testimonials Judy Cullins Â2004 All Rights Reserved. Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces? Next time you check out a Web site, notice the testimonials. Testimonials imply approval and recommendation. It's great to have them for your product, even your service; yet, most professionals don't use testimonials for the most important marketing and promotion tools--the ezine, the article, and the teleclass. The Ezine Does "Subscribe to my ezine" motivate you? To draw your target market's attention, you need to title your ezine and add a short benefit-driven description. Just like a guru recommending a book, you'll reap far more subscriptions when you add a testimonial. Ezine subscriptions doubled in just one month for "The Book Coach Says" when the Web site added an ezine testimonial from Dan Poynter, self-publishing guru, "Book writing and marketing nuts and bolts--definitely worth your time." This short line ran just above the place to collect ezine addresses for the ezine. The Article Those of you who send articles to opt-in ezines and other Web sites are probably increasing your ezine subscriptions as well as selling more products and service. To take this one step further, add these articles to your own Web site with a navigation bar "freearticles." People visit your site because they want free information. At the top of your "free articles" page, place a few testimonials about your articles. When people email you with a compliment on your article, use their kind words and include their email too. Here's two from readers that increased new eBook customers: "You hit another one out of the park. I learn just what I need from your succinct, informative and original articles." "Thank you. Your article about how to overcome writers block was a blessing to read. It was clear, simple and it encouraged me to write. Have a wonderful day." The Teleclass Just like a book, this product/service will pull far more participants when you add testimonials from past participants to your email sales letter you send out a month a head of time. Judyâs "How to Write a Short Book or eBook Fast" teleclass was an incredible experience for our Montana Speakers group. If you want to boost your credibility, profits and know-how, do not miss the opportunity to get your book written. I loved how results came from the High Level Activities. Donât waste another minute. Take this teleclass from Judy Cullins now. Sheâs a top pro whoâ s willing to share her secrets! [EMAIL PROTECTED] "WOW! My Sales Letter worked!!!! Thank you for presenting your 3-session teleclass and eBook 'Create Your Web Site With Marketing Pizzazz.' You helped me focus on who my target market really is-- a major accomplishment. Knowing the difference between benefits and features helped me produce a sales letter that got me a sale the next day I put it up on my site." - Harriet Meyerson, "Fire Up Your Staff On A Shoestring Budget" www.confidencecenter.com Build trust in yourself as the industry savvy expert and expand your monthly sales by including testimonials on your other products and services. =============== Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Create your Web Site with Marketing Pizzazz" FRE.E "The Book Coach Says..." or Business Tip of the Month www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED] Orders: 866/200-9743 -- Ph: 619/466-0622 [Non-text portions of this message have been removed] ------------------------ Yahoo! Groups Sponsor --------------------~--> Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar. Now with Pop-Up Blocker. Get it for free! http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/AZzolB/TM --------------------------------------------------------------------~-> THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP: 1. Print the article in its entirety. Don't make any changes in the article . 2. Print the resource box with all articles in their entirety. 3. Send the Author a copy of the reprinted article or the URL where the articles was posted. Anything short of following these three rules is a violation of the Authors Copyright. Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/ReprintArticles-Paradise/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
