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Title: Sell More Products and Services with Testimonials
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at and over 155 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

Article URL:
Article Autoresponder: [EMAIL PROTECTED]
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Category: Online Promotion

Description: Testimonials are all-important to sell anything. You may already 
have testimonials for your new book and service, but do you have testimonials 
for other promotional pieces?

Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet 
promotion, book coaching, San Diego, eBook, online marketing, free articles, 
increase online sales, web site marketing, build web traffic, marketing 
services, write ezine, increase targeted web traffic, web site headlines, 
benefits and 
features for client, features, marketing tips, eBook marketing, submit ezine, 
Web promotion, ecommerce, ePublishing, viral marketing

Words: 541

Judy Cullins, M.A.

P.S. To receive a complete list of over 155 free articles with autoresponder 
addresses go to
Sell More Products and Services with Testimonials
Judy Cullins Â2004 All Rights Reserved.

Testimonials are all-important to sell anything. You may already have 
testimonials for your new book and service, but do you have testimonials for 
promotional pieces?

Next time you check out a Web site, notice the testimonials. Testimonials 
imply approval and recommendation. It's great to have them for your product, 
your service; yet, most professionals don't use testimonials for the most 
important marketing and promotion tools--the ezine, the article, and the 

The Ezine

Does "Subscribe to my ezine" motivate you? To draw your target market's 
attention, you need to title your ezine and add a short benefit-driven 
Just like a guru recommending a book, you'll reap far more subscriptions when 
you add a testimonial.

Ezine subscriptions doubled in just one month for "The Book Coach Says" when 
the Web site added an ezine testimonial from Dan Poynter, self-publishing 
guru, "Book writing and marketing nuts and bolts--definitely worth your time."  
This short line ran just above the place to collect ezine addresses for the 

The Article

Those of you who send articles to opt-in ezines and other Web sites are 
probably increasing your ezine subscriptions as well as selling more products 

To take this one step further, add these articles to your own Web site with a 
navigation bar "freearticles." People visit your site because they want free 

At the top of your "free articles" page, place a few testimonials about your 
articles. When people email you with a compliment on your article, use their 
kind words and include their email too.  

Here's two from readers that increased new eBook customers:

"You hit another one out of the park. I learn just what I need from your 
succinct, informative and original articles." 

"Thank you.  Your article about how to overcome writers block was a blessing 
to read. It was clear, simple and it encouraged me to write. Have a wonderful 

The Teleclass

Just like a book, this product/service will pull far more participants when 
you add testimonials from past participants to your email sales letter you send 
out a month a head of time.

Judyâs "How to Write a Short Book or eBook Fast" teleclass was an incredible 
experience for our Montana Speakers group.  If you want to boost your 
credibility, profits and know-how, do not miss the opportunity to get your book 
written.   I loved how results came from the High Level Activities. Donât 
another minute.  Take this teleclass from Judy Cullins now.  Sheâs a top pro 
s willing to share her secrets! 

"WOW! My Sales Letter worked!!!! Thank you for presenting your 3-session 
teleclass and eBook 'Create Your Web Site With Marketing Pizzazz.' You helped 
focus on who my target market really is-- a major accomplishment. Knowing the 
difference between benefits and features helped me produce a sales letter that 
got me a sale the next day I put it up on my site."
- Harriet Meyerson, "Fire Up Your Staff On A Shoestring Budget"

Build trust in yourself as the industry savvy expert and expand your monthly 
sales by including testimonials on your other products and services.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622

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