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Title: Top Ten Ways to Promote Your Books Through Flyers
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Article URL:
Article Autoresponder: [EMAIL PROTECTED]
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Category: Traditional Marketing

Description: A flyer is an excellent, inexpensive way to promote your book. 
What makes one flyer so much better than another? Use these top 10 tips to make 
your flyer stand out from the crowd.

Keywords: book selling, book marketing, author, promote book, testimonials, 
book flyer, bookcoaching, eBook marketing, Judy Cullins, ebook, San Diego, 
self-publishing, independent publishing, flyers, publishing, promotion, 
online promotion, increase sales, increase Web traffic

Words: 548

Judy Cullins, M.A.

P.S. To receive a complete list of over 155 free articles with autoresponder 
addresses go to
Top Ten Ways to Promote Your Books Through Flyers
Judy Cullins 2004 All Rights Reserved.

A flyer is an excellent, inexpensive way to promote your book. What makes one 
flyer so much better than another? Use these top10 tips to make your flyer 
stand out from the crowd.

1. Include a colored picture of your front cover. 

People want to see what your book looks like. Color is great, but not always 
necessary. Make sure your colored book cover copies well in black and white. 
If you do use color, make your book cover background white with colored 
lettering, so you don't go through a $35 ink cartridge too fast. 

2. Hook your prospective buyers with the headline in the top line of your 
flyer just as you do for your back cover. 

Here's a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! 
Imagine Thousands of Readers Buying your Book Next Month! Quadruple your 
Income in Four Months! Give your audience a reason to buy--Show those benefits.

3. Include some juicy excerpts from your book.

Prospective buyers want to see a sample of your writing, especially if it's 
fiction. Use an analogy or short story to illustrate your book's main point if 

4. Include your picture with a brief biography near it. 

People want to see what the author looks like. Place it on the right side of 
the flyer if possible.

5. Add praise from others. 

Testimonials are the most significant way to market your book. The praise 
doesn't have to be from famous people. Use a man/woman on the street opinion. 
client/author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer's bottom.

Include your book's ISBN number, Web site URL, your email, toll-free number 
and discount information.

7. Make it easy for your reader to buy. 

Offer easy ways to buy: credit cards, checks or money orders. Include your 
toll-free 800 number. Many prefer a coupon they can fill out and mail or fax. 

8. Give your prospective buyers all the ways to stay in touch with you.

Some people will not buy online or use a credit card. While most small 
business people are ready for these, it's a good idea to include your street 
address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that when you pass a place that will post them for 
you, they are handy. Give one to every person you meet. Remember the "law of 
seven." After seven exposures, you have a buyer! Flyers are better than a 
business card because they have more detailed information on them to help the 
potential buyer make a decision.

10. Use the backside of the flyer. 

You really waste this space if you don't put it to use. Multiply buying 
results with more testimonials on the back. Include a longer excerpt from your 

Your flyer is a detailed extension of you and your book, and one of the least 
expensive ways to market your book through print. Print hundreds, even 
thousands, so your book buying public can easily purchase your book.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622

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