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Title: Online Book Promotion Beats Traditional Seven to One - Part 1
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at http://www.bookcoaching.com/opt-in.shtml and over 155 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

Article URL: www.bookcoaching.com/freearticles/article-37.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Online Promotion

Description: While traditional marketing can work for the book author or 
publisher, the return is dim for the huge effort it takes. While you may have a 
success or two, but most of your efforts will bring poor product sales. Ask 
yourself right now, what is working for me? What is not?  Compare the 
traditional 
methods with online.

Keywords: Judy Cullins, book coaching, San Diego, eBook, online marketing, 
free articles, increase online sales, web site marketing, build web traffic, 
marketing services, write ezine, increase targeted web traffic, web site 
headlines, benefits and features for client, features, marketing tips, eBook 
marketing, submit ezine, Web promotion:

Words: 999

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 155 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
===================
Online Book Promotion Beats Traditional Seven to One - Part 1
Judy Cullins 2004 All Rights Reserved.

While traditional marketing can work for the book author or publisher, the 
return is dim for the huge effort it takes. You must promote 90% of the time to 
even get a milligram of attention. While you may have a success or two, most 
of your efforts will bring poor book sales. 
 
With online marketing, the author's message will reach hundreds of thousands 
in just a day because people love the free information you can give them with 
an enticement to come to your site to buy. And, you'll spend 9% instead of 90% 
time on it.  Ask yourself right now, what promotion is working for me? What 
is not?

Traditional Book Marketing Method One: The Press Release

Sure, press releases can bring you attention. 
 
But it takes a lot of time to gather specific media or radio/TV producers' 
names. Writing "The San Diego Media Resource Directory" took 50 hours to 
research, and a lot more time to update each year.

But you waste your efforts if your release doesn't go the right person. Many 
authors make the mistake of sending the release to the book editor. He gets 
hundreds each month, and will pay no attention if you are self-published. Like 
agents and traditional publishers, only 1-2% are chosen.
 
But if you only send a few releases, they may get ignored. It's usual for any 
business to send out 150 news releases a year. That does take some time and 
effort.

Don't relax after you send one or two releases. Think in terms of at least 
five a month. 
 
But, 95% of releases are ignored and tossed into the round file. Why? For 
many reasons, but check to see if you include a compelling heading, a human-in
terest story, a short tip list or article of how-tos, or a present news 
analogy. 

But you send a lengthy news release that takes 2 pages. Usually, editors want 
one under one page, double-spaced.
 
But you go on and on about your book's features rather than its benefits. 
What's in it for the media's audience? They want solutions just like your book 
should offer. It turns out editors accept how to tips and articles with your 
byline that refers to your book than the features within your book.  Most new 
authors omit this most important information.
 
But most people don't realize the purpose of the press release is to grab the 
editor by the collar, so they will want to do a feature story on you. Make 
your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" 
got a feature story, which attracted 90 people to a seminar by the same name. 
The coach sold $550 worth of books, gained four new book- coaching clients 
worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published 
within a 2-year period.

Your book coach's first published press release responded to an article on 
the editorial page about the "Three R's." The headline was "Schools Need to 
Teach the Fourth "R"  "Rapid Reading. After discussing the background problems 
of 
first grade reading circles, she included the benefits of rapid reading, and 
gave nine how-to solutions. The publisher not only loved the article, but also 
came personally to take a picture.

Most people don't realize the purpose of the press release is to grab the 
editor by the collar, so he or she will want to do a feature story on you. Make 
your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" 
got a feature story which attracted 90 people to a seminar by the same name. 
The coach sold $550 worth of books, gained four new book-coaching clients 
worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published 
within a two-year period.

Traditional Book Marketing Method Two: Giving Talks, Seminars and Presenting 
at Expos

Creating a talk takes a lot of time. You must practice it at least two times 
before you deliver it. You must discover resources to find organizations to 
present to. Many of them don't pay their speakers. You may say that's OK 
because 
I will sell books. Yes, you'll sell a dozen or maybe more, but think of the 
huge effort it takes to get there. Consider travel time, traffic, clothing 
upkeep, and schlepping all those heavy books around.

Like myself, you may present a talk or seminar to a corporation with big 
hopes of selling your products. When they pay you, though, they may set 
boundaries 
on book sales. One positive is that because you have a book, you can 
negotiate and leverage with meeting planners and top executives for higher paid 
presentations.

The biggest disadvantage? You must wait for decision makers to accept and 
schedule you--that could be six months or more. Think of the time invested in 
marketing materials such as the One-Page, videos, and meetings. Your book coach 
left this venue because she knew there was a better way! But was it expos?

Speaking at Expos or maintaining a booth takes many hours of work. Consider 
preparing and submitting press releases, creating brochures, hand outs, 
decorating the booth, presenting a drawing, and bringing in products to sell.

Speaking can bring you a few book sales, but people passing by your booth are 
usually just looking. Giving out hundreds of flyers with free seminar offers 
brings few results too.

Yes, I did get on a talk-radio show and eleven people showed up at my 
Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, 
I 
collected names and email addresses from a free drawing.  I was able to use 
them 
for my free ezine, The Book Coach Says...," but clients did not bang down my 
door to use my talents.

With figuring my prep and floor time at 44 hours for just one expo and sales 
under $350, I'd say that was slave labor.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622


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