"3 Key Marketing Strategies To Grow Your Business"
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3 Key Marketing Strategies to Grow Your Business
Copyright 2004 Bob Leduc
Each of these 3 marketing strategies creates permanent
growth for your business - and obstacles for your
competition. You can use them repeatedly to add new layers
of income to your business.
1. Set Up Joint Promotions
Identify the characteristics and activities of your most
profitable customers. Then look for other non-competing
businesses that already reach them.
Next, devise a way to set up a joint promotion with these
non-competing businesses. This proven strategy produces
dramatic results ...for very little expense.
For example, I once saw a clever joint promotion by a health
club and a gourmet restaurant. Both businesses catered to
young professionals and business executives in the same
The restaurant's menu included several special dishes
recommended by the health club's nutritionist. It also
distributed discount membership coupons for the health club.
Even the restaurant's advertising mentioned the affiliation
...to attract health conscious customers who often avoid
food prepared in gourmet restaurants.
In return, the health club's monthly newsletters included a
reprint of the restaurant's healthy new menu items that were
recommended by the club's nutritionist. It also distributed
discount coupons for the restaurant to club members.
2. Uncover New Niche Markets
Continually look for new niche markets you can serve. Then
develop customized versions of your advertising that appeals
to the special concerns of prospects in each niche. Offer
specific solutions to their unique needs and you'll uncover
new groups of customers eager to buy from you.
For example, I recently bought a new business computer
system from a particular company simply because they catered
to my exact needs.
They first attracted my attention with a postcard announcing
a special web site for small businesses customers. Once at
the site, I was able to build the exact system I wanted
...and for a price I was willing to pay. They won the sale
by catering to a niche market - that included me.
Tip: One way to find a new niche market is to evaluate your
existing customers. Look for groups of customers with
similar characteristics you don't currently cater to in your
advertising. Then create new versions of your advertising
appealing to their specific needs. You'll attract a lot more
customers just like them.
3. Exploit Emerging Trends
Pay attention to changes you notice in your business and
your markets. Try to spot trends you can turn into new sales
opportunities ...before your competitors. The first company
to identify an emerging trend and take action often becomes
the market leader in their industry.
For example, many small businesses took advantage of the
Internet early in its development. They used it to attract
new customers they weren't reaching off-line ...and to
capture customers from competitors who didn't yet recognize
the business potential of a web site.
Tip: Don't make sudden major changes in your business to
exploit a new emerging trend. Instead, add something to your
business to accommodate it. You don't want to alienate
customers who are not ready to adapt to the new trend.
Start using these 3 marketing strategies to create permanent
growth for your business. Use them repeatedly to continue
adding new layers of permanent income ...without inviting
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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