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Title: Ten Top Tips for Writing Articles on the Internet
Author: Judy Cullins
Copyright 2004.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at and over 160 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

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Category: Writing / Publishing / Top Ten

Description: Online readers love information, but be sure your information is 
crisp, clean, clear and concise. Internet writing is different from print. 
Keep these ten tips in mind, so that your Internet article will bring potential 
book buyers to you, your service, your Web site, and your products.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, epublishing, titles sell 
books, how 
to write a book, publicize and promote your book, market your book online, 
ebook promotion, book selling, book profits, free promotion, information 
products, writing ebook, epublishing

Words: 592

Judy Cullins, M.A.

P.S. To receive a complete list of over 160 free articles with autoresponder 
addresses go to

Ten Top Tips for Writing Articles on the Internet
Judy Cullins Â2005 All Rights Reserved.

Online readers love information, but be sure your information is crisp, 
clean, clear and concise. Internet writing is different from print. 

1.  Keep your paragraphs short, even a line or two. Online readers will 
ignore long batches of words in long paragraphs, whether in an ezine or at a 
site. That costs the author a lot of book sales. Respect readers who want 
material short and sweet. 

2.  Write tips in consistent format. First, use the command form of a verb. 
Follow it by the cost of not doing it, or benefits from doing it. End with a 
positive comment. Use this three or four-sentence formula to bring the curious 
to you. One tip I sent out in 2004 landed me an offer from a large print 
magazine to write a longer article on the same topic.

3.  Make your heading compelling. If you haven't tested it on associates, or 
haven't edited it at least three times, it may say "lackluster." People will 
delete it or click on to something new. Which one will you read? " Write an 
Article," or "Sell More Books by Writing a Short Article"?

4.  Get to the point quicklyâin the title and the first line. Keep your 
introduction down to a few sentences. .

5.  Tell your readers what you want them to do. They are waiting for your 
magic formula to make them richer, healthier, or enjoy great relationships. Use 
numbered points for this if possible. Make your copy strong, clear, and direct. 

6.  Target your article to your preferred audience. Not everyone will want 
your information, so include your audience in the title or introduction. When 
you focus your information, you write more compelling, focused copy that your 
readers will love. They will reward you by clicking to where your book is sold 
in your signature file.

7.  Reduce superfluous words such as adjectives and adverbs like "ly." Allow 
only 2-4% passive verbs. Because of a lack of effort, novices ruin their work 
with sentences full of  "is" and "was" linking verbs. Use strong verbs 
instead, by starting more sentences with a subject, followed by a verb and 
Neither books, nor articles will sell with these "slugs." 

8.   Focus on your readersâ needs and wants. Keep the âIâ out of your 
unless you are telling a success story. If you do use âIâ consider couching 
like this: âIf you are like me, youâ.  Remember to give whatâs in it for 
your readers.

9.   Contact an editing buddy who is above average at writing. Itâs best to 
get a bookcoach or professional Internet editor to give your first 3-4 efforts 
some feedback, so you are on the right trackâand will get published. Online 
sites and ePublishers will not publish your article if it isnât well 
reader centered, easy-to read and doesn't offer something new.
10. Include a powerful signature file that will attract other publishers and 
web masters to your other articles listed on your web site.  Once they start 
posting you, your message will be seen by your targeted audience who want your 
service or book information. Include the basics of name, benefit of book or 
business, free offer such as an ezine or report, your web, email address, and a 
local and toll-fre.e number.

Keep these ten tips in mind, so that your Internet article will bring 
potential book buyers to you, your service, your Web site, and your products.

Are you ready to take your business and book to the next level? Get more 
clients and consistent monthly income? Sandra Schrift, speaker coach and Judy 
Cullins, bookcoach, invite you to join  "Business Marketing Achievers" small 
coaching beginning January 19th for 5 meetings. We are looking for 12 
committed people who are ready to use speaking and writing to catapult their 
business. For more details, contact Judy at 1- 866-200-9743 or Sandra at 
1-800-340-3683 between 9-6pm pst. For details go to
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Write your eBook or Other Short Book Fast!"
To receive FREE "The Book Coach Says..."
or Business Tip of the Month go to
Orders: 866/200-9743  --  Ph:619/466-0622

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