"How To Successfully Launch A New Business Activity" 
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How To Successfully Launch A New Business Activity 
Copyright 2005 Bob  Leduc 
_http://BobLeduc.com_ (  
I often talk with business owners who tell me how excited 
they are  about a new product or service they are offering 
...or a new business they  are launching. Their comments 
usually include something like, "Everybody  needs this. I 
know I'm going to make a lot of money with it."
They sincerely believe it will be easy to generate hordes of 
paying  customers for their new venture. Unfortunately, it's 
not going to happen  that way. Building a profitable business 
is hard work ...and most of that  work has to be devoted to 
finding customers.
Finding the number of paying customers necessary to meet the 
financial  goals of a business can be a tough challenge. To 
do it successfully, you  need to follow a proven, detailed 
By trial and error over many years, I developed the 
following simple 5  step process that enables me to 
successfully launch a new product or service  almost every 
time. You can copy this same proven process to successfully  
launch your own new business activity.
Step 1: Identify Your Market
Determine who gains the greatest benefit from your product 
or service.  Concentrate on reaching them instead of trying 
to reach a broadly defined  general market.
Start by defining your ideal customer or client in writing. 
List all of  the characteristic s you would expect to find in 
good customers. Be sure to  include qualities that make your 
product or service especially valuable to  them.
Analyze this list to identify your market ...and define it 
in  writing.
Step 2: Find Your Most Appealing Customer Benefit
Exactly what is the most compelling problem you can solve 
for prospects  in your targeted market? Why is your product 
or service the best solution to  their problem? The answers 
to these 2 questions reveal the customer  benefit(s) you need 
to stress in your sales approach.
Step 3: Develop A Few Motivating Offers
Develop 2 or 3 offers that motivate prospects to buy 
immediately. For  example, can you use a special discounted 
price offer with a deadline? Are  there bonuses you can add 
if prospects order or sign up before the deadline?  Can you 
combine both into a "special price plus bonus" offer?
Decide which offer on your list is the most powerful. Use it 
in your  sales material and/or your selling presentation.
Tip: A special offer providing obvious value automatically 
boosts your  sales. It's a proven way to overcome buyer 
resistance and procrastination.  It also provides a logical 
reason in the buyer's mind to justify what may  actually be 
an impulsive decision to buy.
Step 4: Decide How to Publicize Your Business
How will you introduce yourself to the prospects in your 
market? Will  you use classified or display ads in print 
publications or on the Internet?  Will you use direct mail? 
Is broadcast media such as radio or TV appropriate  ...and 
What networking can you participate in locally or on the 
Internet to  draw attention to your business? Are there ways 
you can get some unpaid  publicity? What other methods of 
promotion can you use? 
Prioritize each method on your list and develop an action 
plan with  deadlines for implementing them.
Step 5: Establish a Plan to Promote Customer Loyalty
Decide what you will do to cultivate customers so they 
continue to do  business with you ...and give you referrals.
For example, write or call your customers or clients 
immediately after  a transaction and thank them for their 
business. Ask them if they're pleased  with what they 
received. Most will express their satisfaction. (That's an  
ideal time to ask for referrals.) 
Tip: Don't be afraid to uncover unhappy customers. When you 
do, take  whatever action you must to make them feel good. 
Most dissatisfied customers  won't contact you about their 
problem. They just take their business  elsewhere ...and tell 
as many other people as they can about their negative  
experience - costing you a lot of future business.
This 5 step marketing process replaces guesswork with proven 
procedures  that get results. Use it the next time you want 
to successfully introduce a  new product or a new service. 
You can even use it to successfully launch a  new business 
...or to revive an existing business that is not growing.
Bob Leduc spent 20 years helping businesses like yours find 
new  customers and increase sales. He just released a New 
Edition of his manual,  How To Build Your Small Business Fast 
With Simple Postcards ...and launched  *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper.  You'll 
find his low-cost marketing methods at: _http://BobLeduc.com_ 
or call: 702-658-1707  After 10 AM Pacific Time/Las Vegas, NV
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