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Title: Is Pay Per Click your Best Marketing Bet?
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml and over 165 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-168.shtml
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Author Contact Email: [EMAIL PROTECTED]
Category: Online Marketing
Description: You may already have heard of this method to get people to your
web site. From my point of view and experience it turns out to be expensive
and you have to write the ads yourself, pay for them, and change and maintain
them to be the correct ones to work and be the right price in competition with
many others. Invest far less money in ongoing internet promotion that is
already tried and true over many years.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, book coaching, San Diego, eBook, online marketing, free articles, in
crease online sales, web site marketing, build web traffic, marketing
services, write ezine, increase targeted web traffic, web site headlines,
features for client, features, marketing tips, eBook marketing, submit ezine,
Web promotion, ecommerce, epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive a complete list of over 165 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Is Pay Per Click your Best Marketing Bet?
Judy Cullins Â2005 All Rights Reserved.
You may already have heard of this method to get people to your web site.
>From my point of view and experience it turns out to be expensive and you have
write the ads yourself, pay for them, and change and maintain them to be the
correct ones to work and be the right price in competition with many others.
When people search for a particular topic like healing a headache or other
malady, they will see in the column to the right an ad that when clicked on
takes the person to their web site selling the book or service on healing
Advertisers pay a set amount for every time the ad is clicked by a prospect.
This is referred to as a click through rate or ctr.
Yes, there are benefits: The opportunity to place your ad directly in front
of a prospect at the exact moment they are searching for your product or
service is good.
More benefits include your control over the keywords that best represent your
product. The PPC model allows you to decide how much you are willing to pay
per customer. You only pay for the click throughs, and these are your targeted
audience seeking your solutions.
After using Overture and being disappointed, while doing a Google search
recently, I noticed the small sponsored ads on the right hand side of the page
were a type of pay per click called Google Adwords. I do know people who are
successful with this company.
While this search generates targeted website traffic, the downside? You have
to study what key words work best, and the best ones are much more expensive
than other ones.
The popularity and growth of pay per click had also made it expensive.
The Horror Stories of Pay Per Click
Story One. One submitter got hooked because it was fast, exciting and easy.
Within days of learning about pay per click, she was generating 1,000 clicks
per day to her various campaigns. She thought she was seeing success in pay
In the early days of ppc, that may have been true because bids on popular
keywords were just pennies a click. When her popular keywords were around $1
dollar per click, she actually lost $100âs of dollars per day. Along with
her keys words got disabled and were disapproved.
Where were the sales? At the end of the first week, her adwords produced only
$75 from over 5000 adwords. Count the loss!
You can shorten your learning curve if you like by taking a course in
adwords, but you can just as well take a teleclass from a respected internet
marketing coach who knows all of the ins and outs and do whatâs already tried
as in this book. If you want to be more successful, go to
Adwords-Hints.com/pay-per-click. Find tools for keyword analyzing, lowering
costs and increasing
click throughs. http://tinyurl.com/5nb46
Story two. One web-savvy friend used ppc ads in Google for a set of how to
video for building a motorcycle, then a race car. Her sales were affiliate
At first, she invested $4000 and got back $7000 one month, but when more
competition entered the field, her sales were not high enough for her efforts.
Story three One health author put a short ad in Google for a diet to heal a
specific disease and her solutions. She said she sold 4,000 books within
months that only cost her $400 in ads. Her ad led straight to her bookâs
This success story shows that if your book is narrow enough in its focus, you
may want to try ads because there wonât be any competition, but if you have a
general personal growth or business book, you will have to pay too much per
key word to make any real money.
Story four. Although I already was successful with internet promotion, I
thought I should try the Overture pay per click program. My web master helped
and charged me about $350. She did take care of the changes for a while, but
then I had to do it myself. Using www.goodkeywords.com helped a bit. The less
expensive key words didnât work, and the more expensive cost too much. After
losing around $800 I let go.
You may want to learn the lesson yourself, or you may want to invest far less
money in ongoing internet promotion that is already tried and true over many
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
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