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Title: Price your eBook to Sell Well
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at and over 165 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

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Category: eBook

Description: Price your eBook to sell. Make 1/4 to 1/2 your monthly income 
from eBooks if the price is right. Use these seven tips to price your eBook 

Keywords: eBook, book coach, ebook promotion, write book, write eBook, ebook 
marketing, ePublishing, ebook, write a book, price your eBook, audience needs, 
tell and sell, cheap, titles sell books, bookcoaching


Judy Cullins, M.A.

P.S. To receive a complete list of over 165 free articles with autoresponder 
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Price your eBook to Sell Well
Judy Cullins 2005 All Rights Reserved.

Q. The big question asked me in teleclasses or client sessions is "How should 
I price my eBook?

A. The big answer is "it depends."

Here's Seven Tips to Help:

1. Determine your audience's need and demand for your book. If your book 
solves a particular problem for a preferred audience, it will sell well at any 
price. When you know your 30-60 second "Tell and Sell," you'll be more likely 
know a proper price. (That's the 2-sentence sound bite with book's benefits) 

Let's say you have a book "Stop Divorce Now." Your tell and sell includes 
"Helps the nearly divorced audience, both men and women." That audience gives 
your book a slant, and makes it more valuable. In the "Tell and Sell" you must 
also include the benefits your book brings its audience. The top benefit of 
book is that it stops divorce now.

No matter the number of pages, anywhere from 15-99, this kind of book will 
bring a healthy price. Maybe $39.95, maybe more. When you change the name to 
eCourse instead of eBook, the price can go even higher.

2. Sell to your "wants it short, easy, and cheap to yield big profits 
audience. You can charge more than some general information book aimed at a 

The 8 and 1/2 by 11" seventy-five-page book "Write Your eBook or Other Short 
Book--Fast!" loaded with how to's and which specific steps to do first, along 
with hundreds of Web and email resources is well worth the list price of 

If someone wants to write and publish a book, this price tag is small for 
what it gives and the speed one can finish a short book to start making money 
within 60 days.

3. Know that eBooks bring as big a price as print books. Don't under price 
yours. Assign it the highest price you feel your audience can afford.  If you 
don't sell many (remember to sell many you need to promote your books Online 
on Web sites) try a lower price. Always start with the higher price.

4. Rethink your title to sell more books. Make it short and compelling, but 
be sure to make it clear. Three-six words will sell better than a really long 
title, although there are exceptions.

One eBook "The Fast and Cheap Way to Explode your Targeted Web Traffic" sells 
better than "How to Market your Book on the Internet" because the title 
includes benefits.

5. Know that "how-to" books bring a larger price than a fictional story.

6. Price your personal growth and health books lower than the specific how-to 
books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. 
Longer ones can go for $15.95-$19.95. This audience is huge, but your book 
has far more competition in this group. Think Chicken Soup for the Soul series, 
selling over 70 million.

7. Promote your eBook Online to catch the online business people. Reach 
1000's, even hundreds of thousands each day you submit a related article. They 
all kinds of books and they actively look for them on the Net.  Learn how to 
sell more books by learning this kind of promotion.

Apply these tips to your print books too. You can make 1/4 to 1/2 your income 
from book sales if the price is right.
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Write your eBook or Other Book Fast!"
FRE.E "The Book Coach Says..." or Business Tip of the Month -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622

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