"Invite Questions to Boost Your Sales"
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Invite Questions to Boost Your Sales
Copyright 2005 Bob Leduc
Do you invite your prospective customers to ask questions
...or do you try to avoid getting questions from them?
You're walking away from a lot of easy sales if you don't
encourage prospects to ask questions.
1. Prospects Who Ask Questions Are Usually Ready To Buy
Prospective customers who take the time to ask questions
usually have a high level of interest in your product or
service. By asking questions they identify themselves as
A prompt and complete answer to their question along with a
gentle reminder of the benefits they will get is usually all
it takes to close the sale.
Tip: Make it easy for prospects to ask questions when they
are at your web site or in other selling situations where
there is no personal contact. For example, list your phone
number or an email address they can use for questions.
2. Set up A Procedure for Managing Questions
Answering questions from prospects does not have to take a
lot of your time. Many of the same questions will be
repeated over and over again. But you only have to answer
each question once ...if you save the answer to each
question to a permanent file.
Every time you get the same question again, just copy the
answer from your saved file into your reply - and customize
it appropriately. You will be able to answer questions
quickly. And you will impress prospects with your promptness
and personal attention.
3. Always Reply Promptly
Answer questions promptly. Your prospect's level of interest
and your chances of getting the sale will decline as time
passes without a reply. Prospects are also likely to judge
your commitment to serving customers by how long they waited
to get the answer to their question.
Tip: If you find yourself personally answering a lot of
questions, add a Questions and Answers page to your web site
- or to your printed sales material. Include the answers to
your most frequently asked questions. This reduces the
number of questions you have to answer individually.
4. Take Advantage of the Selling Opportunity
People tend to pay close attention to what you say when you
answer a specific question they asked. Take advantage of
this. Don't just answer their question. Include a reason for
them to buy as part of your answer.
For example, a typical question may be whether or not your
product or service applies to the questioner's situation. If
it does, expand your answer to remind them of the specific
benefits they will get. Then tell them exactly how to order
it so they can get those benefits immediately.
Remember, prospective customers who ask questions are
usually close to buying. A gentle nudge from you will often
get them to take action. Provide that nudge when you answer
Many businesses try to avoid questions from their prospects
and customers. They are making an expensive mistake.
Answering questions from prospects and customers is a highly
effective and very low-cost way to boost sales.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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