Welcome to "The Book Coach Says..."
Writing/Publishing/Promoting Your Books and Web Sites
===FEATURE: SHOULD AUTHORS HAVE A BLOG?===
Judy CullinsÂ2005 All Rights Reserved.
Do you wonder if you should have a blog (web log) such as we saw during the
presidential conventions and on individual sites? These bloggers went to press
before the major media, which again proves the power of the Internet. As
authors, you can get wide exposure by creating your own blog. You have already
bypassed traditional publishing, you have opened your mind to marketing your
on the Internet, so now is the time to see if your book fits the blog craze.
For me, who wants to share ongoing questions and answers in a more
interactive way other than my Q and A links, it is a perfect way to stay in
those who need help in their book journey.
What is Blogging?
Think of blogging as publishing. Itâs a mini site in a way, where your
visitors can come and interact with you, and get answers for their questions.
if you donât know anything about HTML or building a web site, you can set up
your own blog under one hour.
What good is your book or business if no one knows about it?
Like me, you want more people to know you, your writing talent, and find out
more about your topic. Some of you are experts in your topic, and blogs are
another way to stay in touch with your targeted market. Itâs free advertising
huge numbers online. Search enginesâ spiders exploring for updated content
will see yours. The World Wide Web will see you too.
Blogs help to promote yourself, your service or your book, let your visitor
see your personal side, and get your unique message out in an interactive
Fact: Buying email lists and putting ads out donât do the job well. People won
ât open your email if they suspect an ad. And spam filters make this game
-When you do what you do best, which is to write, you can promote the best
-Unlike your ezine you send out, blogs bypass spam filters for email.
-The RSS (real simple syndication) feeds are like a giant octopus with long
tentacles that reach out to your targeted audience. Blogs have unlimited reach
and you can create as many as you wish.
-Blogs attract not people looking for freebies so much, but your ready
buyers-who want solutions for their problem.
-Search engines love blogs and RSS feeds
-Blogs connect like-minded, passionate people and form a loose community
-Blogs give the author feedback that helps the promotion direction
What will your blog do for your visitors?
Like your web site, people will only read a blog they find interesting,
entertaining, and useful. What benefit will your blog bring your visitor? They
want content just like your ezine readers do. Decide what your topic is. It
probably relates to the book you want people to read and buy.
Where to share your blog URL
Include your blog URL address in every signature file you send out with each
email. Include it on your business cards, and include it in your web bio you
use at the bottom of each article you write to send to opt-in ezines and top
How to Get Started
While this concept is new, and like me, you are a non-techie, do a little
research on other web sites and how other people write their blogs and the
comments visitors leave. One I recently visited looked good for me:
FactoSystem Weblog (ASP based)
GeekLog - The Ultimate Weblog System
Authors, small business people, and professionals who want little work and a
lot of web traffic and sales will want to try out blogs.
Q & A Online Marketing Seminar for Business and Books
$25 on March 30 at 5pm PT / 8pm ET
Click www.bookcoaching.com/teleclasses.shtml for more information and to
Added Value: Early birds who register by March 12 will get new special
report: "How Can I use Blogs to Increase my Contacts and Sales?" (Value $10.95)
SPECIFIC INTENTIONS AND SPECIFIC ACTIONS BEAT NEW YEAR'S RESOLUTIONS ANY DAY
By now, that weight loss resolution is dead. In fact, I gained four pounds
AFTER the holidays. The best laid resolutions go by the way side. If you want
people to read your unique ideas to help them to a better life, and to make a
lifelong income from your book, you want to go straight to INTENTION.
Write your intention down on a 3 by 5 card and post it near your workstation.
"I intend to write one chapter, the book's introduction, or ask a few readers
for testimonials." Name your finish date or dates. Just choose something
small and specific to start. Apply this idea to marketing and promotion too.
The specific actions? See the rest on Judy's Web site.
===WHY VISIT JUDY'S SITE?===
1. Remember to visit my brand new Book and Business Marketing Blog for short
answers to common book writing, publishing, and marketing questions. I will
answer at least one each week. View them at:
2. Check out new posted articles each week to help you finish your book or
business project. http://bookcoaching.com/freearticles.shtml
====ABOUT THE AUTHOR====
Judy Cullins, M.A., helps emerging and published authors get their unique,
useful message out, become well known in their field, and make consistent
monthly income higher than they imagine.
She is the author of 15 personal growth and health books and 10 book writing
/ publishing / promotion books and special reports including "Write Your
eBook or Other Short Book - Fast," "Ten Non-Techie Ways to Market Your Book
Online," and "How to Create a Web Site with Marketing Pizzazz." A book and
marketing coach for 20 years, Judy presents over 70 book/marketing seminars
and teleclasses a year. Fifty of her clients have published since 1999.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode
Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she
offers free help through her 2 monthly ezines, "The BookCoach Says...,"
"Business Tip of the Month," and blog Q & A at
http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her
at [EMAIL PROTECTED]
[Non-text portions of this message have been removed]
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