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"7 Tips for Successful Postcard Marketing" 
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Bob Leduc

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7 Tips for Successful Postcard Marketing 
Copyright 2005 Bob Leduc 

Simple low-cost postcards have become a valuable business 
tool for modern marketers. They can produce a surge of 
traffic to your web site or a flood of high-quality sales 

The following 7 tips will help you get the maximum response 
from postcards at the lowest cost.

Tip 1: Focus on the Mailing List

Make sure your postcards go to prospects likely to be 
interested in your offer ...and who also have a proven 
history of acting on offers that interest them.

For example, send them to customers of non-competing 
businesses that sell to your targeted market, subscribers to 
publications read by prospects in your targeted market or to 
prospects who previously requested information about 
products or services similar to those you offer.

You can get all of these lists from most mailing list 

Tip 2: Be a Friend

Set up your postcard to look at first glance like a message 
from a friend instead of like a magazine ad printed on a 
postcard. It will boost the number of replies you get.

A postcard that looks like a friendly message produces a 
pleasant emotional reaction from readers instead of the 
harsh emotional reaction most people have to advertising.

Tip 3: Ditch the Sales Pitch

Don't try to close sales directly from your postcard. You 
don't have enough space to provide all the information most 
prospects need to make a buying decision. Instead, use your 
postcard to generate sales inquiries.

Begin your postcard by briefly stating the major benefit(s) 
you offer. Then use the remainder of your postcard to 
motivate readers to get more information from a source where 
you can close sales ...such as at your web site or from a 
phone number they can call.

Tip 4: Get Right to the Point

Postcards are delivered "ready to read". Take advantage of 
this. Get right to the point to capture the reader's 
attention immediately. This makes it difficult for prospects 
to avoid reading your postcard - especially if your entire 
message is brief and easy to read.

Tip 5: Go First Class

Send your postcards by First Class Mail. It costs only 23 
cents in the US if make them at least 3 1/2 by 5 inches but 
not over 4 1/4 by 6 inches.

This gives you all the benefits of First Class Mail for just 
a few cents more than Standard Mail ("bulk rate mail") 
...and it produces a lot more replies.

Tip 6: Watch Your Timing

Send your postcards so they arrive on Tuesday or Wednesday. 
The volume of mail delivered in the US on those days is 
usually light and your postcards won't have to compete with 
a lot of other mail delivered at the same time.

Try to avoid having your postcards delivered on Monday. It's 
usually the biggest mail delivery day of the week and a very 
busy day for most people.

Tip 7: Economize on Designing and Printing

Don't spend a lot to design and print your postcards. Using 
an elegant layout with colorful graphics can be expensive 
and it rarely improves your reply rate - unless you are 
selling those services.

Simple postcards designed to look like a message from a 
friend can be printed on your own computer for only 1 or 2 
cents per card ...or you can have a commercial printer do 
the job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your 
web site or generate a flood of new sales leads - send 
postcards. And be sure to follow the 7 tips revealed in this 
article to get the maximum response to your postcards for 
the lowest cost.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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