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Title: Top Ten Checklist to Edit Your Articles
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your
Web Traffic, and Powerwriting for Web Sites That Sell, she offers free help
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the
Month," and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170
free articles. Email her at [EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-170.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Writing / Publishing
Description: If you are a professional who wants your writing to reflect
that, be sure to follow these editing tips. You can then be confident that what
you put out to your market will be well received and your business will
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,
self-published book, book publishing, bookcoach, epublishing, titles sell
to write a book, publicize and promote your book, market your book online,
ebook promotion, book selling, book profits, free promotion, information
products, writing ebook, epublishing, articles, writing, online advertising
Judy Cullins, M.A.
P.S. To receive a complete list of over 170 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Checklist to Edit Your Articles
Judy Cullins Â2005 All Rights Reserved.
Submitting articles once or twice a week can yield 15 or more subscribers to
your own ezine each time. Read by thousands, even hundreds of thousands, your
articles also bring people to your Web site to buy your products or services.
Knowing these benefits, you want to create and submit as many articles as you
can. At times, you have the articles complete, but don't have anyone handy to
edit them. While it's best to get at least two other edits from business
associates, you can edit your articles yourself with a little help.
Use this checklist of the ways to edit your own work:
1. Start your introduction with a question or startling fact. You must hook
your readers with something that reaches their emotions. Make it âyouâ
2. Make your introduction only a few sentences. Your readers want to get to
the heart of your book chapter or article fast. They want easy-to-read quick
tips. Long stories can bring a yawn to your reader.
3. Make all of your sentences short. Since standard sentence length is 15-17
words, make most of your sentences under that number. Complex sentences and
multiple phrases make the reading tougher. Make it easy for your readers to get
the point fast.
4. Avoid dull, slow passive sentences. Start them with a subject, then
follow with a verb to avoid passive construction. "The coach marketed her
and books through submitting articles online" is an active sentence. "The
coach's books were marketed online through submitting articles" is passive.
linking verbs such as "is," "was," "seemed," or "had." Replace them with power,
active verbs. Instead of "she is beautiful," you could say, "Her beauty
compels you to stare at her".
5. Aim for compelling, clear copy. Write for the 8-10th grade reader.
Always think "What's in it for them?"
6. Use specific nouns and names. General references don't engage your
readers' emotions. Let them see the size, color, and shape. Rather than say,
your book fast to make lifelong income," say "Write and finish your book fast
so you can take that long vacation to a Caribbean island such as Tobago."
Money isn't a specific pull, but a vacation is.
7. Let go of adverbs. Words like very, suddenly, and sparingly, tell instead
of show. Use adverbs only at Christmas.
8. Let go of unneeded adjectives. Instead of a super-intelligent person, you
can say a genius.
9. Appeal to the senses of sight, sound, and emotions. Telling is not an
effective. Instead of "Buy this book today because it is so useful," say,
you like to double, even quadruple your Online income in four months?"
10. Cut redundancies. Don't talk down to your reader with too much
repetition. Be willing to part with your "precious" words. The first edit
reduces the words by Â to 1/3. Don't use pompous words.
If you are a professional who wants your writing to reflect that, be sure to
follow these editing tips. You can then be confident that what you put out to
your market will be well received and your business will flourish.
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