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Title: Top Ten Checklist to Edit Your Articles 
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie 
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your 
Web Traffic, and Powerwriting for Web Sites That Sell, she offers free help 
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the 
Month," and blog Q & A at and over 170 
free articles. Email her at [EMAIL PROTECTED]

Article URL:
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Author Contact Email:  [EMAIL PROTECTED]

Category: Writing / Publishing

Description: If you are a professional who wants your writing to reflect 
that, be sure to follow these editing tips. You can then be confident that what 
you put out to your market will be well received and your business will 

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, epublishing, titles sell 
books, how 
to write a book, publicize and promote your book, market your book online, 
ebook promotion, book selling, book profits, free promotion, information 
products, writing ebook, epublishing, articles, writing, online advertising

Words: 534

Judy Cullins, M.A.

P.S. To receive a complete list of over 170 free articles with autoresponder 
addresses go to

Top Ten Checklist to Edit Your Articles 
Judy Cullins Â2005 All Rights Reserved.

Submitting articles once or twice a week can yield 15 or more subscribers to 
your own ezine each time. Read by thousands, even hundreds of thousands, your 
articles also bring people to your Web site to buy your products or services.

Knowing these benefits, you want to create and submit as many articles as you 
can. At times, you have the articles complete, but don't have anyone handy to 
edit them. While it's best to get at least two other edits from business 
associates, you can edit your articles yourself with a little help. 

Use this checklist of the ways to edit your own work:

1.  Start your introduction with a question or startling fact. You must hook 
your readers with something that reaches their emotions. Make it âyouâ 

2.  Make your introduction only a few sentences. Your readers want to get to 
the heart of your book chapter or article fast. They want easy-to-read quick 
tips. Long stories can bring a yawn to your reader.

3.  Make all of your sentences short. Since standard sentence length is 15-17 
words, make most of your sentences under that number. Complex sentences and 
multiple phrases make the reading tougher. Make it easy for your readers to get 
the point fast. 

4.  Avoid dull, slow passive sentences. Start them with a subject, then 
follow with a verb to avoid passive construction. "The coach marketed her 
and books through submitting articles online" is an active sentence. "The 
coach's books were marketed online through submitting articles" is passive. 
linking verbs such as "is," "was," "seemed," or "had." Replace them with power, 
active verbs. Instead of "she is beautiful," you could say, "Her beauty 
compels you to stare at her".

5.   Aim for compelling, clear copy. Write for the 8-10th grade reader. 
Always think "What's in it for them?" 

6.  Use specific nouns and names. General references don't engage your 
readers' emotions. Let them see the size, color, and shape. Rather than say, 
your book fast to make lifelong income," say "Write and finish your book fast 
so you can take that long vacation to a Caribbean island such as Tobago."  
Money isn't a specific pull, but a vacation is.

7.  Let go of adverbs. Words like very, suddenly, and sparingly, tell instead 
of show. Use adverbs only at Christmas.

8.  Let go of unneeded adjectives. Instead of a super-intelligent person, you 
can say a genius.

9.  Appeal to the senses of sight, sound, and emotions. Telling is not an 
effective. Instead of "Buy this book today because it is so useful," say, 
you like to double, even quadruple your Online income in four months?"  

10. Cut redundancies.  Don't talk down to your reader with too much 
repetition.  Be willing to part with your "precious" words.  The first edit 
reduces the words by  to 1/3.  Don't use pompous words.  

If you are a professional who wants your writing to reflect that, be sure to 
follow these editing tips. You can then be confident that what you put out to 
your market will be well received and your business will flourish.  

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