Publishing Guidelines: You are welcome to publish this article in its
entirety, electronically, or in print fre.e of charge, as long as you include
signature file for ezines, and my Web site address in hyperlink for other
sites. Please send a courtesy link or email where you publish to
Title: Top Ten Great Headline Ideas
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml and over 165 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-169.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Writing / Marketing / Under 500 Words
Description: What Makes a Great Headline? Headlines are far more important
than the copy beneath them. If you don't use headlines within your chapter or
your Web site sales letters and article titles, you will lose your audience's
attention in a few seconds. And, that's serious. Apply these top ten headline
ideas and prosper.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, book coaching, San Diego, eBook, online marketing, free articles,
increase online sales, web site marketing, build web traffic, marketing
services, write ezine, increase targeted web traffic, web site headlines,
features for client, features, marketing tips, eBook marketing, submit ezine,
Web promotion, ecommerce, epublishing, viral marketing, sales letter,
Judy Cullins, M.A.
P.S. To receive a complete list of over 165 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Great Headline Ideas
Judy Cullins ©2005 All Rights Reserved.
What Makes a Great Headline?
Headlines are far more important than the copy beneath them. If you don't use
headlines within your chapter or in your Web site sales letters and article
titles, you will lose your audience's attention in a few seconds. And, that's
Apply These Top Ten Headline Ideas and Prosper
1. Needs to compel and propel the skimmer to stay and go to sales copy
beneath if on your Web site. Your book chapter headlines should lead your
the hand to what he wants to know. They can be questions or statements, but
make them clear, and if possible, sizzle.
2. Must be attention-getting. Use emotion in your copywriting because people
buy because they connect emotionally, not because they need something.
3. Make it benefit-driven--how your product or service will solve your
audience's problem, concern, or challenge.
4. Make an irresistible offer. Most eBooks that sell well offer special bonus
reports they attach at the end of the document. People often buy just because
of the bonus such as my
"How to Get Testimonials from the Rich and Famous" for my book on writing a
5. Make a wild promise and pay up. Most people don't like hype, but will
notice your promises in your benefit statements. Back it up with the how when
read the copy beneath the headline.
6. Keep it simple. Some headlines go on and on to include many problems and
benefits. Stick to a one line for the best results.
7. Include one top benefit. The top headline of your Web or email sales
letter should taut your number one benefit of your product or service. Show the
result and wow your readers. They are looking for answers.
8. Build curiosity/suspense. Would this attract you? "Overcome Writers'
Block with Snake Dancing?" Sometimes the improbable can hook your readers
attention, and that's what you want.
9. Must be "you" centered.
Instead of saying "I can do this for you" write it "You will get this benefit
when you..." Check out your home page. Does it need a lift? If it has a lot
about you, your mission, and your bio, you have missed the mark.
10. Think before you write your headlines. Leave the lackluster ones behind.
To announce his seminars, one client put "Upcoming Seminars" in the email
subject line. Who cares? Entice your market to act by making a specific,
To prepare for great headlines, start with a list of great benefits. Before
you post, check with associates for their reactions. They are a sample of the
groups and individuals you want to attract.
[Non-text portions of this message have been removed]
THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP:
1. Print the article in its entirety. Don't make any changes in the article .
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL
where the articles was posted.
Anything short of following these three rules is a violation
of the Authors Copyright.
Yahoo! Groups Links
<*> To visit your group on the web, go to:
<*> To unsubscribe from this group, send an email to:
<*> Your use of Yahoo! Groups is subject to: