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Title: Attract Targeted Local Customers With Online Marketing
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Targeted Web
Traffic, and Power Writing for Web Sites That Sell, she offers free help
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the
and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free
articles. Email her at [EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-171.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online Marketing
Description: The biggest mistake local businesses make is not using the
Internet to let potential customers and clients know who they are, who they can
by offering valuable content to attract them back again and again, and why
they are the first choice over their competition.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, book coaching, San Diego, eBook, online marketing, free articles,
increase online sales, web site marketing, build web traffic, marketing
services, write ezine, increase targeted web traffic, web site headlines,
features for client, features, marketing tips, eBook marketing, submit ezine,
Web promotion, ecommerce, epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive a complete list of over 170 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Attract Targeted Local Customers With Online Marketing
Judy Cullins Â2005 All Rights Reserved.
Does your business have a Web site? Have you missed the idea that it can be
your 24/7 virtual marketing machine? Do you wonder how it could bring you
minions more customers and clients to your "brick and mortar" location?
The biggest mistake local businesses make is not using the Internet to let
potential customers and clients know who they are, who they can be by offering
valuable content to attract them back again and again, and why they are the
first choice over their competition.
Did you know that many of your local potential customers will Google your Web
name or your name to see what you offer and how you may be their choice over
others? Today people are much more Internet savvy. You need to speak to them.
Building traffic to your Web site to market it needs you to install proper
content and sales messages on it as well as other tried and true Online
promotion methods such as submitting articles and creating a blog.
FACT: You have only 10 seconds to attract your potential customers and get
them to stay long enough to show them your business is the best choice.
How's your Web Site Doing?
Take the "Check and Correct Quizâ below to see if your Web site measures up.
After your input what you don't know will be clearer. If you want your Web
site to be more effective, stay open and learn how you can put more money in
checking account each month.
Answer these questions to see if you are on track or need a professional
partner to help you get the necessary marketing language and content on your
to bring targeted traffic. Realize the spiders of the search engines comb
sites daily looking for good key word, free information, and power writing
Did you know your Web site needs?
_____1. A sales letter (short or long) for each product or service you offer.
You need to give your visitors a reason to buy from you.
_____2. Benefit driven headlines on your home page to attract people to your
sales messages. Drop your announcements because they bore. Make your visitor's
mouths water, their skin tingle, and their eyes receive a positive picture of
how they will be after they use you. Make your headlines on your home page
and in your sales letters sizzle and seductive to get them to call you and
to your office.
_____3. Testimonials from former clients and customers Include these in every
email campaign and in your sales letters.
_____4. Less bio and credentials on the home page because your customer
wants to know "what's in it for me?" Put this information on your Contact or
_____5. Less telling and more engaging the visitor to stay
(They leave immediately if they don't see benefits and valuable content that
answers their concerns. Forget the brochure-style home page.
_____6.A preplan naming the top 2-3 focuses you want to attract customers to,
who your target market is, and your Web site's contacts and money goals.
_____7. Much more "You" centered information such as benefits or short tips
_____8. Acknowledgement and answers for your visitor's concerns, problems or
challenges. These hook your Web visitor to pick up the phone to call you.
_____9. Proven strategies that get people to your site to include writing and
submitting short articles to other Web sites and ezines, exchanging links, a
blog page for your customer to interact with you and get questions answered,
and many more.
____10. Willingness to take the time and spend the money to make your Web
site work. Without this, your site will languish with inactivity.
When you don't know what you don't know, your site just sits there with no
one to play with. Your brick and mortar business sits there too. Now that you
know more than you did, take a leap of faith and know that you too can learn
how to make your Web site shine and bring people right to your business
address. Find yourself a good professional Internet marketing person, read
the topic or take a teleclass or seminar to boost your skills. Partner with a
professional who can make your journey so much shorter, with fewer mistakes,
and help you enjoy your business more.
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