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Title: Attract Targeted Local Customers With Online Marketing
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie 
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Targeted Web 
Traffic, and Power Writing for Web Sites That Sell, she offers free help 
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the 
and blog Q & A at and over 170 free 
articles. Email her at [EMAIL PROTECTED]

Article URL:
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Online Marketing

Description: The biggest mistake local businesses make is not using the 
Internet to let potential customers and clients know who they are, who they can 
by offering valuable content to attract them back again and again, and why 
they are the first choice over their competition.

Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet 
promotion, book coaching, San Diego, eBook, online marketing, free articles, 
increase online sales, web site marketing, build web traffic, marketing 
services, write ezine, increase targeted web traffic, web site headlines, 
benefits and 
features for client, features, marketing tips, eBook marketing, submit ezine, 
Web promotion, ecommerce, epublishing, viral marketing, sales letter

Words: 739

Judy Cullins, M.A.

P.S. To receive a complete list of over 170 free articles with autoresponder 
addresses go to

Attract Targeted Local Customers With Online Marketing
Judy Cullins Â2005 All Rights Reserved.

Does your business have a Web site?  Have you missed the idea that it can be 
your 24/7 virtual marketing machine? Do you wonder how it could bring you 
minions more customers and clients to your "brick and mortar" location?

The biggest mistake local businesses make is not using the Internet to let 
potential customers and clients know who they are, who they can be by offering 
valuable content to attract them back again and again, and why they are the 
first choice over their competition.

Did you know that many of your local potential customers will Google your Web 
name or your name to see what you offer and how you may be their choice over 
others? Today people are much more Internet savvy. You need to speak to them.

Building traffic to your Web site to market it needs you to install proper 
content and sales messages on it as well as other tried and true Online 
promotion methods such as submitting articles and creating a blog.

FACT: You have only 10 seconds to attract your potential customers and get 
them to stay long enough to show them your business is the best choice. 

How's your Web Site Doing?  

Take the "Check and Correct Quizâ below to see if your Web site measures up. 
After your input what you don't know will be clearer. If you want your Web 
site to be more effective, stay open and learn how you can put more money in 
checking account each month.

Answer these questions to see if you are on track or need a professional 
partner to help you get the necessary marketing language and content on your 
to bring targeted traffic. Realize the spiders of the search engines comb 
sites daily looking for good key word, free information, and power writing 

Did you know your Web site needs?

_____1. A sales letter (short or long) for each product or service you offer. 
You need to give your visitors a reason to buy from you.

_____2. Benefit driven headlines on your home page to attract people to your 
sales messages. Drop your announcements because they bore. Make your visitor's 
mouths water, their skin tingle, and their eyes receive a positive picture of 
how they will be after they use you. Make your headlines on your home page 
and in your sales letters sizzle and seductive  to get them to call you and 
to your office.
_____3. Testimonials from former clients and customers Include these in every 
email campaign and in your sales letters.

_____4.  Less bio and credentials on the home page because your customer 
wants to know "what's in it for me?" Put this information on your Contact or 
Me page.

_____5. Less telling and more engaging the visitor to stay
(They leave immediately if they don't see benefits and valuable content that 
answers their concerns. Forget the brochure-style home page. 

_____6.A preplan naming the top 2-3 focuses you want to attract customers to, 
who your target market is, and your Web site's contacts and money goals.

_____7. Much more "You" centered information such as benefits or short tips 
and articles

_____8. Acknowledgement and answers for your visitor's concerns, problems or 
challenges. These hook your Web visitor to pick up the phone to call you.  

_____9. Proven strategies that get people to your site to include writing and 
submitting short articles to other Web sites and ezines, exchanging links, a 
blog page for your customer to interact with you and get questions answered, 
and many more.

____10. Willingness to take the time and spend the money to make your Web 
site work. Without this, your site will languish with inactivity.

When you don't know what you don't know, your site just sits there with no 
one to play with. Your brick and mortar business sits there too. Now that you 
know more than you did, take a leap of faith and know that you too can learn 
how to make your Web site shine and bring people right to your business 
address. Find yourself a good professional Internet marketing person, read 
books on 
the topic or take a teleclass or seminar to boost your skills. Partner with a 
professional who can make your journey so much shorter, with fewer mistakes, 
and help you enjoy your business more.

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