"Uncover Your Hidden Markets" 
551 words including the resource box. 
Formatted at 60 characters per line.

You may publish this article without charge in your ezine, 
web site, ebook or print publication so long as the 
copyright notice and the resource paragraph (at the end of 
the article) are included.

You have my authorization to re-format this article to your 
publishing requirements. However, please do not change any 
wording before reviewing it with me.

Bob Leduc

----------  Article Begins Below This Line  ----------

Uncover Your Hidden Markets 
Copyright 2005 Bob Leduc 

Want a simple, low-cost way to boost your sales? Just 
uncover the narrowly defined sub-markets hidden in your main 
market. Then create special versions of your advertising to 
focus on the specific needs of prospects in these hidden 
market segments. 

1. How to Find Your Hidden Markets

Start by evaluating your existing customers. Look for groups 
of customers with similar characteristics you do not 
currently cater to in your advertising. Then create new 
versions of your sales message appealing to their specific 
needs. You will attract a lot more customers just like them.

For example, the owner of an accounting service marketing to 
small businesses noticed that many of his new clients were 
landscapers or insurance brokers. Therefore he created 
separate web sites highlighting the unique benefits his 
service provided to clients in each of these businesses.

The two sites looked similar, but their sales content was 
customized to appeal to the specific needs of potential 
clients in each market. Visitors to either site probably 
assumed he specialized in working with companies in their 
industry. Within 2 months he was able to increase the number 
of new clients from each group by over 25 percent.

Tip: You can also narrow the appeal of an existing web site 
without losing its effectiveness with your main market. Just 
create customized web pages for each market segment you want 
to target. Then add a link to each of these specialized 
pages on your home page.

2. Adapt to Your Customers and Become a Specialist

As you work with a lot of customers and prospects in a 
narrowly defined market, you gain special insight into how 
they think and what they need. You will be able to 
communicate with them as in "insider" using their own 
special vocabulary and style.

Prospects and customers will think of you as being "one of 
us" ...a specialist who caters to their unique needs. They 
will want to do business with you because you understand 
their special situation and know exactly what they need.

As a specialist you also eliminate much of your competition 
...even if their prices are lower. Most customers will pay a 
little more to buy from a specialist so they can avoid the 
risk of doing business with a competitor who has little or 
no understanding of their special needs.

Bonus: When you deliver results as a specialist you also 
establish yourself as an expert in your field. Customers 
will proudly refer other prospects to you. They appreciate 
what you did for them and are confident you will deliver the 
same results for others.

You can boost your sales significantly by using the two 
simple, low-cost steps revealed in this article. Just (1) 
identify the narrowly defined sub-markets hidden in your 
main market. Then (2) become a specialist catering to the 
unique needs of the customers in each of these sub-markets.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

------------------  End of Article  ------------------

For a list of articles available for reprint send a blank 
email to new_articles AT


1. Print the article in its entirety. Don't make any changes in the article . 
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL 
  where the articles was posted.

Anything short of following these three rules is a violation 
of the Authors Copyright. 
Yahoo! Groups Links

<*> To visit your group on the web, go to:

<*> To unsubscribe from this group, send an email to:

<*> Your use of Yahoo! Groups is subject to:

Reply via email to