"How To Find Your Best Niche Market" 
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How to Find Your Best Niche Market 
Copyright 2005 Bob Leduc 

What is your target market? When I ask business owners that 
question I usually hear something like...

* Small Business Owners
* Opportunity Seekers
* Doctors
* Homeowners

Do you define the targeted market for your business similar 
to one of these? If you do, you're working harder and 
spending more money than necessary to promote your business. 
And you're getting only a fraction of the sales you should 
be getting.

When you target a broad audience like those listed above, 
you're only targeting prospects who CAN USE your product or 
service. Your marketing efforts will be considerably more 
profitable if you target prospects who are LIKELY TO USE 
your product or service.

One of the best ways to do that is to find a "niche market".

What Is A Niche Market?

A niche market is a narrowly defined group that includes all 
of the following:

1. Individuals in the group have the same specialized 
   interests and needs. 
2. They have a strong need or desire for what you offer. 
3. You have (or you can create) a compelling reason for 
   prospects in the group to do business with you instead of 
   with someone else. 
4. You can easily reach individual prospects within the 
5. The group is large enough to produce the volume of 
   business you need. 
6. The group is small enough that your competition is likely 
   to overlook it.

Why You Must Narrow Your Focus

A niche market enables you to target your sales messages 
with great precision. The more narrowly you define your 
niche market the easier it is to cater to the specifically 
defined interests of people in that market.

For example, some businesses describe their target market as 
"opportunity seekers". But this is a broad audience. You 
cannot cater to specifically defined personal interests of 
individuals in this group because it may include all of the 

* Executives who want to get out of the corporate 
  environment and start their own business. 
* New mothers who want to start a home based business. 
* Students who want to generate some extra income.

Any promotional message to this group would have to be very 
general. But people don't respond to general talk. They 
respond only when they feel you are talking directly to them 
about their individual needs.

Special Advantage: A highly defined, small niche market can 
insulate you from competition. Other small businesses are 
likely to overlook it. Large businesses will find the market 
segment too small to bother with.

How to Find a Profitable Niche Market

One way to find a good niche market is to evaluate your 
existing customers. Can you uncover a segment of customers 
with similar characteristics?

For example, I recently talked with a network marketer 
working with a health products company. About a year ago she 
noticed that many distributors in her organization were 
health or physical education teachers.

She now has a lot of success targeting a niche market of 
female physical education teachers who are married, have 
children and are members of the same professional 

Another way to find a niche market is to work backward from 
the benefits you offer. Start by listing all the benefits 
provided by your product or service. Then list some of the 
characteristics of prospects whose current situation can be 
dramatically improved by those benefits. You should begin to 
see a narrowly defined group emerge as a niche market.

It's Your Bottom Line

How specific is your target market? Can you develop sales 
messages so sharply focused your prospects believe you're 
talking specifically to them?

If not, use the information in this article to help you find 
the best niche market for you. Then tailor your sales 
messages to the specific interests and needs of that niche 
market. You'll see an immediate increase in your sales and 

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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