"11 Powerful Marketing Tips" 
723 words including the resource box. 
Formatted at 60 characters per line. 

You may publish this article without charge in your ezine, 
web site, ebook or print publication so long as the 
copyright notice and the resource paragraph (at the end of 
the article) are included.

You have my authorization to re-format this article to your 
publishing requirements. However, please do not change any 
wording before reviewing it with me.

Bob Leduc

----------  Article Begins Below This Line  ----------

11 Powerful Marketing Tips 
Copyright 2005 Bob Leduc 

Each of these 11 marketing tips is based on a marketing 
strategy or tactic proven to boost sales. How many are you 

Tip 1: 
Your customers buy your product or service to feel a certain 
way after their purchase. Keep this in mind as you develop 
your ads, web pages and other sales tools. Use vivid word 
pictures to dramatize the pleasant feelings your customers 
experience when they use what you are selling. It 
intensifies their desire to have it and motivates them to 
buy now.

Tip 2: 
Continually test new advertising and marketing methods 
...and old methods you never tried before. A good guideline 
to follow is to allocate 80 percent of your budget to proven 
promotions and 20 percent to testing new things. Most 
businesses using this formula keep growing regardless of 
changing market conditions and intense competition.

Tip 3: 
Reduce the size of your ads so you can run more ads for the 
same cost. Don't be surprised if your short ads generate a 
higher response than long ads - giving you a bigger return 
for your expense. One of the most effective ads I ever used 
was only 11 words.

Tip 4: 
Print your best small ad on a postcard and mail it to 
prospects in your targeted market. People read postcards 
when the message is brief. A small ad on a postcard can 
drive a high volume of traffic to your web site and generate 
a flood of sales leads for a very small cost.

Tip 5: 
Active, stimulating words and phrases keep prospects 
interested in reading your sales copy. Look for dull passive 
words and phrases and replace them with active ones. For 
example, change a phrase like "'s practical and 
inexpensive" to "'s fast, easy and you save $99".

Tip 6: 
After telling prospects what they gain when they buy your 
product or service, tell them what they lose if they do not 
buy it. Most people fear loss more than they desire gain. 
Customers want your product or service so they can enjoy the 
benefits it provides. But they will want it even more if you 
remind them of what they lose by not buying it.

Tip 7: 
You can eliminate any last minute hesitation prospective 
customers may have by announcing a pleasant surprise near 
the end of every selling procedure. For example, add an 
unexpected bonus to each transaction immediately before the 
final action that completes the sale.

Tip 8: 
You can boost your total sales volume and your average size 
sale at the same time by combining 2 or more related 
products or services into a Special Combination Package. Set 
the price lower than the cost of buying each item 
separately. This "special deal" will motivate both 
procrastinators and bargain hunters to buy now.

Tip 9: 
You always need to find new customers. But don't overlook 
the sales you can easily get from your existing customers. 
It's easier to get more business from them than it is to get 
any business from new prospects. Follow up with your 
existing customers to get more sales of the same product or 
to offer them additional products and services.

Tip 10: 
How would you react if you got a personal "thank you" from a 
business several days after you spent money with them? You'd 
feel good and probably want to do more business with them. 
Give that same feeling to your customers. They will reward 
you with more business - and a flood of referrals.

Tip 11: 
Convert your customers into publicity agents. Develop an 
incentive for them to tell associates and friends about the 
value of your products or services. An endorsement from them 
can produce sales you would never get with any amount of 

How many of these 11 marketing tactics are you using? How 
many have you overlooked? You are losing sales if you don't 
use all of them.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

------------------  End of Article  ------------------

For a list of articles available for reprint send a blank 
email to new_articles AT


1. Print the article in its entirety. Don't make any changes in the article . 
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL 
  where the articles was posted.

Anything short of following these three rules is a violation 
of the Authors Copyright. 
Yahoo! Groups Links

<*> To visit your group on the web, go to:

<*> To unsubscribe from this group, send an email to:

<*> Your use of Yahoo! Groups is subject to:

Reply via email to