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"4 Dynamic Marketing Tactics" 
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Bob Leduc

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4 Dynamic Marketing Tactics 
Copyright 2005 Bob Leduc 

Some of the simplest marketing tactics often produce the 
most profitable results. Here are 4 examples that have 
proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of 
your new customers were like the best customers you have 
now. Here's how you can make that happen...

Take some time to analyze your current customers to 
determine what key traits they share - and why those traits 
make them ideal customers for you. Then revise your sales 
message to appeal specifically to them.

This will increase both the number of new sales you get and 
the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save 
money. Offer them an opportunity to do both and you will 
boost your sales. But offer them multiple opportunities to 
do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the 
time saving and money saving benefits of your product or 
service. Then include a discount price offer if they buy 
before a certain deadline (more money saved). Finally, 
figure out how you can deliver all or some of what they are 
buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product 
immediately, add something to the purchase that you can 
deliver immediately. It can be as simple as a series of 
helpful tips related to your product posted on your web site 
...but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and 
more will buy. Look for ways you can make your buying 
process easier - and faster.

For example, design your selling procedure so prospects do 
not have to make unnecessary decisions. Every decision they 
have to make interrupts the buying process ...and diverts 
their attention away from completing the sale.

Tip: Don't ask for unnecessary information during the 
ordering process. Instead, follow up after the sale with a 
personalized "thank you" message - and include a brief 
request for the information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy 
something the first time the see or hear about it. You can 
salvage many of these potential customers with an effective 
follow up system.

Your follow up can be as simple as contacting these 
prospects periodically with a new offer. Or, better yet, 
follow up periodically with some useful information ...and 
don't charge them for it. You'll build a supportive 
relationship that gains their trust - and eventually the 

Tip: Make sure you have a way to get the email addresses of 
visitors to your web site. You need it to follow up with 
them. For example, offer them a complimentary special report 
or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple 
way for you to boost your sales and profits quickly. They 
are simple to use, highly effective and require very little 
if any new expense.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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