"Energize Your Sales Copy to Boost Your Sales"
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Energize Your Sales Copy to Boost Your Sales
Copyright 2005 Bob Leduc
Would you like to capture more sales with your web site,
sales letters, and other promotional messages? It may not be
as difficult as you think. Here are 5 proven tactics you can
use to energize your sales copy - and boost your sales
1. Replace Generalities with Specifics
Look for general statements in your web pages and sales
letters. Replace them with specific statements.
For example, a general statement like, "Our clients get more
sales", is dull. Replace it with "Most new clients enjoy at
least a 23 percent increase in sales within 60 days" to
create excitement. This motivates prospects to buy now so
they can start enjoying that 23 percent sales increase.
Important: Make sure your specific statements are accurate
and believable or your credibility will be challenged.
Tip: If something sounds too good to be true your prospects
will assume it's not true and they won't buy. Understate any
specific claim that sounds exaggerated ...even if it is
2. Shorten Paragraphs, Sentences and Words
Long paragraphs and sentences bore your prospects. It causes
them to lose interest before getting to the end of your
message. Short paragraphs and sentences are easier to read.
They hold your prospect's interest.
Divide long paragraphs into shorter paragraphs of 7 lines or
less. Break up sentences longer than 18 words into 2
sentences. And look for long or uncommon words you can
replace with commonly used words. For example, replace words
like "originate" with "start" or "receive" with "get".
3. Convert Passive Words and Phrases into Active Ones
Sales letters and web pages have to stimulate a prospect's
desire for your product or service - and motivate them to
buy it. If you don't hold their interest and keep them
emotionally involved through the entire process, you won't
get the sale.
Look for dull passive words and phrases you can eliminate or
replace with active ones. Active, stimulating words and
phrases keep a prospect interested in reading what you have
For example, change a phrase like "...it's practical and
inexpensive" to "...it's fast, easy and you'll save $99".
4. Get Rid Of Humorous Remarks
Humor can be effective in some media, but not in written
sales messages. It distracts your prospects by interrupting
their mental focus on your message. This distraction can
cause you to lose some sales. Get rid of any humorous
remarks in your web pages and sales letters.
Suggestion: Replace your humorous remarks with real life
stories from customers describing how they benefited by
using your product or service. Real life stories add human
interest and draw prospects into your message. Humor
distracts their attention away from your message.
5. Include A Motivating "P.S."
Most prospects glance at the beginning of your web page or
sales letter then jump to the end before reading anything in
between. Take advantage of this and put something at the end
of your message to stimulate their interest. Create it as a
For example, use a "P.S." to emphasize your offer, highlight
a deadline or to dramatize a significant benefit. All of
these will pull the prospect into your message.
Use these 5 proven copywriting tactics to energize your
sales copy. Your web pages, sales letters and other
promotional messages will immediately start producing more
sales for you.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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