"Energize Your Sales Copy to Boost Your Sales" 
631 words including the resource box. 
Formatted at 60 characters per line. 
This article will pass safely through most email filters.

You may publish this article without charge in your ezine, 
web site, ebook or print publication so long as the 
copyright notice and the resource paragraph (at the end of 
the article) are included.

You have my authorization to re-format this article to your 
publishing requirements. However, please do not change any 
wording before reviewing it with me.

Bob Leduc

----------  Article Begins Below This Line  ----------

Energize Your Sales Copy to Boost Your Sales 
Copyright 2005 Bob Leduc 

Would you like to capture more sales with your web site, 
sales letters, and other promotional messages? It may not be 
as difficult as you think. Here are 5 proven tactics you can 
use to energize your sales copy - and boost your sales 

1. Replace Generalities with Specifics

Look for general statements in your web pages and sales 
letters. Replace them with specific statements.

For example, a general statement like, "Our clients get more 
sales", is dull. Replace it with "Most new clients enjoy at 
least a 23 percent increase in sales within 60 days" to 
create excitement. This motivates prospects to buy now so 
they can start enjoying that 23 percent sales increase.

Important: Make sure your specific statements are accurate 
and believable or your credibility will be challenged.

Tip: If something sounds too good to be true your prospects 
will assume it's not true and they won't buy. Understate any 
specific claim that sounds exaggerated ...even if it is 

2. Shorten Paragraphs, Sentences and Words

Long paragraphs and sentences bore your prospects. It causes 
them to lose interest before getting to the end of your 
message. Short paragraphs and sentences are easier to read. 
They hold your prospect's interest.

Divide long paragraphs into shorter paragraphs of 7 lines or 
less. Break up sentences longer than 18 words into 2 
sentences. And look for long or uncommon words you can 
replace with commonly used words. For example, replace words 
like "originate" with "start" or "receive" with "get".

3. Convert Passive Words and Phrases into Active Ones

Sales letters and web pages have to stimulate a prospect's 
desire for your product or service - and motivate them to 
buy it. If you don't hold their interest and keep them 
emotionally involved through the entire process, you won't 
get the sale.

Look for dull passive words and phrases you can eliminate or 
replace with active ones. Active, stimulating words and 
phrases keep a prospect interested in reading what you have 
to say.

For example, change a phrase like "'s practical and 
inexpensive" to "'s fast, easy and you'll save $99".

4. Get Rid Of Humorous Remarks

Humor can be effective in some media, but not in written 
sales messages. It distracts your prospects by interrupting 
their mental focus on your message. This distraction can 
cause you to lose some sales. Get rid of any humorous 
remarks in your web pages and sales letters.

Suggestion: Replace your humorous remarks with real life 
stories from customers describing how they benefited by 
using your product or service. Real life stories add human 
interest and draw prospects into your message. Humor 
distracts their attention away from your message.

5. Include A Motivating "P.S."

Most prospects glance at the beginning of your web page or 
sales letter then jump to the end before reading anything in 
between. Take advantage of this and put something at the end 
of your message to stimulate their interest. Create it as a 

For example, use a "P.S." to emphasize your offer, highlight 
a deadline or to dramatize a significant benefit. All of 
these will pull the prospect into your message.

Use these 5 proven copywriting tactics to energize your 
sales copy. Your web pages, sales letters and other 
promotional messages will immediately start producing more 
sales for you.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

------------------  End of Article  ------------------

For a list of articles available for reprint send a blank 
email to new_articles AT


1. Print the article in its entirety. Don't make any changes in the article . 
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL 
  where the articles was posted.

Anything short of following these three rules is a violation 
of the Authors Copyright. 
Yahoo! Groups Links

<*> To visit your group on the web, go to:

<*> To unsubscribe from this group, send an email to:

<*> Your use of Yahoo! Groups is subject to:

Reply via email to