"3 Ways To Beat Your Competition" 
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Bob Leduc

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3 Ways To Beat Your Competition 
Copyright 2005 Bob Leduc 

You will always have competitors. You cannot control their 
activity ...but you can minimize their impact on your 
business. Here are 3 ways you can position yourself to 
generate sales with little or no competition.

1. Use Unconventional Marketing Methods

Most businesses use the same marketing methods as their 
competitors. Start using some unconventional marketing 
methods to distinguish yourself from your competitors. Your 
unique marketing will attract more attention and generate 
more sales.

For example, most online businesses only use online 
marketing methods to generate traffic to their website. By 
including some offline marketing, they can bypass the heavy 
competition online and produce more traffic to their site 
...and more sales.

Tip: Print your best small ad on a postcard and mail it to 
prospects in your targeted market. Postcards are inexpensive 
and easy to use. Most recipients who ignore other types of 
advertising will read a brief message on a postcard.

2. Uncover Overlooked Markets

You cannot avoid competition when you market to the same 
prospects as your competitors. Look for some new niche 
markets you and your competitors overlooked. You may uncover 
a market you can dominate with little or no competition.

Then revise your ads, web pages and other sales messages so 
they appeal specifically to the unique interests and needs 
of prospects in your new niche market. 

For example, I recently spoke with a network marketer who 
singled out the following 3 niche markets. She customized 
her sales approach for each market to emphasize a different 
major benefit.

(1) Stay at home moms: emphasizes the advantages of working 
part-time at home.

(2) Corporate employees: emphasizes the opportunity to 
escape the corporate environment and build a business of 
their own.

(3) Retirees: emphasizes the benefits of generating extra 
income without schedules or supervision.

3. Establish Yourself as an Expert

One of the most effective ways to beat your competition is 
to establish yourself as an expert in a narrowly defined 
area of your business. Prospective customers will perceive 
you as an authority with special insight that can help them 
in a specific area.

You don't have to abandon your current marketing to 
establish yourself as an expert. Just select a unique 
product you offer or a service you perform especially well 
and emphasize it in your marketing. Include testimonials 
from customers and endorsements from other experts to prove 
you are one of the best.

Tip: A service business that specializes can often charge a 
higher fee. Customers or clients expect to pay more for 
specialized service. Some will even consider your higher fee 
as evidence you are the ultimate expert.

You will have competitors as long as you are in business. 
But these 3 ways of positioning yourself will minimize their 
impact and allow you to generate sales with little or no 

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV 

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