"3 Ways To Beat Your Competition"
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3 Ways To Beat Your Competition
Copyright 2005 Bob Leduc
You will always have competitors. You cannot control their
activity ...but you can minimize their impact on your
business. Here are 3 ways you can position yourself to
generate sales with little or no competition.
1. Use Unconventional Marketing Methods
Most businesses use the same marketing methods as their
competitors. Start using some unconventional marketing
methods to distinguish yourself from your competitors. Your
unique marketing will attract more attention and generate
For example, most online businesses only use online
marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy
competition online and produce more traffic to their site
...and more sales.
Tip: Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients who ignore other types of
advertising will read a brief message on a postcard.
2. Uncover Overlooked Markets
You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and your competitors overlooked. You may uncover
a market you can dominate with little or no competition.
Then revise your ads, web pages and other sales messages so
they appeal specifically to the unique interests and needs
of prospects in your new niche market.
For example, I recently spoke with a network marketer who
singled out the following 3 niche markets. She customized
her sales approach for each market to emphasize a different
(1) Stay at home moms: emphasizes the advantages of working
part-time at home.
(2) Corporate employees: emphasizes the opportunity to
escape the corporate environment and build a business of
(3) Retirees: emphasizes the benefits of generating extra
income without schedules or supervision.
3. Establish Yourself as an Expert
One of the most effective ways to beat your competition is
to establish yourself as an expert in a narrowly defined
area of your business. Prospective customers will perceive
you as an authority with special insight that can help them
in a specific area.
You don't have to abandon your current marketing to
establish yourself as an expert. Just select a unique
product you offer or a service you perform especially well
and emphasize it in your marketing. Include testimonials
from customers and endorsements from other experts to prove
you are one of the best.
Tip: A service business that specializes can often charge a
higher fee. Customers or clients expect to pay more for
specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.
You will have competitors as long as you are in business.
But these 3 ways of positioning yourself will minimize their
impact and allow you to generate sales with little or no
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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